book include planning and preparing written communication, effective structures in documents, diverse

and Societal Issues -- 6. Research -- 7. Strategic Communication Planning -- 8. Stakeholders -- 9

planning reports and proposals -- Writing and completing reports and proposals -- Developing and delivering

Practice -- Chapter 6: Communication Strategy and Strategic Planning -- Chapter 7: Research and Measurement

: Corporate Communication in Practice -- Chapter 5: Communication Strategy -- Chapter 6: Strategic Planning

-- Planning, organising and constructing messages for organisations -- Corporate image and corporate identity

-- Planning the structure of your presentation -- Visual Aids -- Planning the content of your visual aids

-- Recommendation Letters -- Thank-You Letters -- Memos -- Proposals and Reports -- Planning Documents -- Press

interpersonal communication -- Planning business messages -- Writing business messages -- Completing business

-- Planning, organising and constructing messages for organisations -- Corporate image and corporate identity

Yaxley -- Public relations planning -- Setting objectives / Heather Yaxley -- Strategic campaign

future and planning for the worst -- Media training for spokespeople -- Electronic Communication

communication in practice. Communication strategy -- Strategic planning and campaign management -- Research and

Why learn about communication? -- Some basic communication theory -- Planning for effective

Understanding the communication process -- Planning written business messages -- Developing

-- Written Communication in Organizations. Business writing: planning and organizing. Effective writing style

Messages -- The Planning and Writing of Persuasive Proposals -- Report Writing: From Formal Documents to

planning. Communication theory applied. The communicator. Circumstances of the communication. Direct group