Cover image for Advanced business communication
Title:
Advanced business communication
Author:
Penrose, John M.
ISBN:
9780324037395
Personal Author:
Edition:
4th ed.
Publication Information:
Cincinnati, OH : South-Western College Pub., ©2001.
Physical Description:
xiii, 448 pages : illustrations ; 24 cm
Contents:
Advanced Business Communication -- Information and Persuasion -- Advanced Visual Support -- The Process of Advanced Writing -- Writing Direct Messages -- Writing Indirect Messages -- Writing Situational Messages -- The Planning and Writing of Persuasive Proposals -- Report Writing: From Formal Documents to Short Summaries -- The Business Presentation -- Meeting Management -- Media Interviews -- Analyzing a Case and Writing a Case Report -- Discussing and Presenting a Case Study -- Resumes and Employment Letters -- The Job Interview -- Appendix A: A Formal Case: Accounting Procedures at Champion Marketing, Inc -- Appendix B: A Written Analysis of a Formal Case, Accounting Procedure at Champion Marketing, Inc -- Appendix C: Employment Worksheet -- Index.
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