Guerrilla marketing for consultants : breakthrough tactics for winning profitable clients

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Title:

Author:

Levinson, Jay Conrad.

ISBN:

9780471618737

Personal Author:

Levinson, Jay Conrad.

Publication Information:

Hoboken, N.J. : Wiley, 2005.

Physical Description:

x, 294 p. ; 23 cm.

Contents:

Contents: Ch. 1. Why consultants need guerrilla marketing -- Ch. 2. What is guerrilla marketing for consultants? -- Ch. 3. Thirteen guerrilla marketing secrets -- Ch. 4. Anatomy of a marketing plan -- Ch. 5. The guerrilla's marketing road map -- Ch. 6. Beyond Web sites : create a client-centered Web presence -- Ch. 7. Boost your Web presence with a zine -- Ch. 8. Talking heads : the cost of free publicity -- Ch. 9. When it pays to advertise -- Ch. 10. Write this way -- Ch. 11. Five steps to a winning speech -- Ch. 12. Book publishing : the guerrilla's 800-pound gorilla -- Ch. 13. Survey said! : make surveys and proprietary research work -- Ch. 14. The power of giving back -- Ch. 15. All projects are not created equal -- Ch. 16. "Send me a proposal" : create proposals that win -- Ch. 17. The price is right -- Ch. 18. The guerrilla's competitive edge -- Ch. 19. After the sale : selling while serving -- Ch. 20. Put your plan into action.

Subject Term:

Marketing.

Consultants -- Marketing.

Professions -- Marketing.

Business consultants.

Added Author:

McLaughlin, Michael W., 1955-

Electronic Access:

Publisher description http://www.loc.gov/catdir/description/wiley042/2004042253.html
Table of contents http://www.loc.gov/catdir/toc/wiley041/2004042253.html

Copies:

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Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168015764729	001.0688 L665G 2005	1	Searching... Unknown

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Summary

Trusted advice on successful consulting from the authors of the bestselling Guerrilla Marketing series
Consulting is entering the era of the guerrilla client-buyers with a glut of information at their fingertips and doubts about the value consultants add. Guerrilla Marketing for Consultants is the first book to reveal how guerrilla marketing can transform today's challenges into golden opportunities for winning profitable work from the new breed of consulting clients. Packed with information, this step-by-step guide details the 12 marketing secrets every consultant should know, the anatomy of a marketing plan, Web sites, sources of free publicity, direct-mail marketing, winning proposals, and more.
Jay Conrad Levinson (San Rafael, CA) is the Chairman of the Board of Guerrilla Marketing International and the author or coauthor of more than 30 books, including the bestselling Guerrilla Marketing series. Michael W. McLaughlin (Mill Valley, CA) has been a partner with Deloitte Consulting since 1994.