An overview of the public relations function

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Title:

Author:

Bowen, Shannon A.

ISBN:

9781606490990

9781606491003

Personal Author:

Bowen, Shannon A.

Edition:

1st ed.

Publication Information:

New York : Business Expert Press, 2010.

Physical Description:

xi, 186 p. : ill. ; 23 cm.

Series:

Public relations collection

Public relations collection.

Contents:

Preface -- Part I : Mastering the basics. The importance of public relations : Case: UPS faces losses in Teamster's union strike ; What is public relations? ; Models and approaches to public relations ; Public relations as a management function -- Part II : Organizations and processes. Organizational factors contributing to excellent public relations ; How public relations contributes to organizational effectiveness ; Identifying and prioritizing stakeholders and publics ; Public relations research: the key to strategy ; The public relations process: RACE -- Part III : The practice and best practices. The practice of public relations ; Ethics, leadership and counseling roles, and moral analyses ; Best practices for excellence in public relations -- Notes -- References -- Index.

Abstract:

"This book provides an executive review of the field of public relations with a focus on what managers need to know in order to master the function quickly and effectively. Throughout the text, we integrate the academic with the professional by asking, how can an executive use this knowledge to make the most of the public relations function, department, and initiatives in order to help their whole organization be successful?"--Abstract from book.

Subject Term:

Corporations -- Public relations.

Public relations.

Public relations -- Management.

Business ethics.

Added Author:

Rawlins, Brad.

Martin, Thomas R.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168025569571	659.2 B786.O 2010	1	Searching... Unknown

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Summary

This book provides an executive overview of the field of public relations with a focus on what managers need to know to master the function quickly and effectively. The authors bring to bear on the topic of public relations management our research and academic knowledge in the areas of business management and strategy, mass communication, marketing, public relations, organizational communication, journalism, ethics, and public opinion along with years of professional experience in managing public relations. Throughout the text, we integrate the academic with the professional by asking: How can an executive use this knowledge to make the most of the public relations function, department, and initiatives in order to help their whole organization be successful?