Future savvy : identifying trends to make better decisions, manage uncertainty, and profit from change
Title:
Future savvy : identifying trends to make better decisions, manage uncertainty, and profit from change
Author:
Gordon, Adam, 1964-
Personal Author:
Publication Information:
New York : American Management Association, c2009.
Physical Description:
x, 294 p. : ill. ; 24 cm.
Contents:
Recognizing forecast intentions -- The quality of information : how good is the data? -- Bias traps : how and why interpretations are spun -- Zeitgeist and perception : how we can't escape our own mind -- The power of user utility : how consumers drive and block change -- Drivers, blockers, and trends -- The limits of quantitative forecasting -- A systems perspective in forecasting -- Alternative futures : how it's better to be vaguely right than exactly wrong -- Applying forecast filtering -- Questions to ask of any forecast.
Abstract:
"Future Savvy gives you a battery of critical tests to apply to any forecast in order to assess its validity and its relevance to your business's strategic decisions." "The author synthesizes powerful analytical tools into a template that allows you to apply "forecast filtering," a systematic deconstruction that accounts for all possible sources of inconsistency, fallibility, or bias in any presentation of predictive information."--BOOK JACKET.