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1. 
Cover image for The copywriter's handbook : a step-by-step guide to writing copy that sells
by 
Bly, Robert W., author.
Format: 
Books
Publication Date 
2020
Excerpt: 
, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the
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2. 
Cover image for Public relations writing : form and style
by 
Newsom, Doug.
Format: 
Books
Publication Date 
2011
Excerpt: 
-- Attention -- Interest -- Desire -- Credibility -- Action -- Copywriting for newspapers -- Copywriting for
Available: Copies:
by 
Bly, Robert W.
Format: 
Books
Publication Date 
2005
Excerpt: 
An introduction to copywriting -- Writing to get attention: the headline -- Writing to communicate
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4. 
Cover image for E-Writing : 21st-century tools for effective communication
by 
Booher, Dianna Daniels.
Format: 
Books
Publication Date 
2001
Excerpt: 
image -- Compose clear, to-the-point messages -- Aim to get attention for your own e-mail -- Manage high
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