Political public relations : principles and applications

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Title:

Author:

Strömbäck, Jesper.

ISBN:

9780415873802

9780415873819

9780203864173

Publication Information:

New York : Routledge, 2011.

Physical Description:

ix, 338 p. : ill. ; 24 cm.

Series:

Communication series

LEA's communication series

Contents:

Political public relations : defining and mapping an emergent field / Jesper Strömbäck & Spiro Kiousis -- Political public relations : remembering its roots and classics / Diana Knott Martinelli -- Political public relations, news management and agenda indexing / Paul S. Lieber & Guy J. Golan -- Political public relations and agenda building / John C. Tedesco -- Presidential public relations / Matthew Eshbaugh-Soha -- Political public relations and election campaigning / Paul Baines -- Corporate issues management and political public relations / Robert L. Heath & Damion Waymer -- Political public relations and political marketing / Darren G. Lilleker & Nigel Jackson -- Political public relations and strategic framing / Kirk Hallahan -- Political public relations and crisis communication : a public relations perspective / W. Timothy Coombs -- Political public relations and relationship management / John A. Ledingham -- Political public relations and government communication / Karen Sanders -- Global political public relations, public diplomacy and corporate foreign policy / Juan-Carlos Molleda -- Digital political public relations / Kaye D. Sweetser -- Political public relations research in the future / Spiro Kiousis & Jesper Strömbäck.

Abstract:

"Political Public Relations maps and defines this emerging field, bringing together scholars from various disciplines—political communication, public relations and political science—to explore the area in detail. The volume connects differing schools of thought, bringing together theoretical and empirical investigations, and defines a field that is becoming increasingly important and prominent. It offers an international orientation, as the field of political public relations must be studied in the context of various political and communication systems to be fully understood."--Publisher.

Subject Term:

Public relations and politics.

Communication in politics.

Added Author:

Copies:

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Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168025823713	659.2932 S921P 2011	1	Searching... Unknown
Searching... 1:IIEMSA	1:GEN-BOOK	33168025556073	659.2932 S921P 2011	2	Searching... Unknown

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Summary

Political Public Relations maps and defines this emerging field, bringing together scholars from various disciplines¿political communication, public relations and political science¿to explore the area in detail. The volume connects differing schools of thought, bringing together theoretical and empirical investigations, and defines a field that is becoming increasingly important and prominent. It offers an international orientation, as the field of political public relations must be studied in the context of various political and communication systems to be fully understood.

As a singular contribution to scholarship in public relations and political communication, this work fills a significant gap in the existing literature, and is certain to influence future theory and research.