Consumer behavior : building marketing strategy / Hawkins, Del I.

The management of strategy : concepts and cases / Ireland, R. Duane.

International marketing strategy : analysis, development and implementation. Doole, Isobel, 1954-

Crafting and executing strategy : creating sustainable high performance in South African businesses

Crafting and executing strategy : the quest for competitive advantage : concepts and cases /

Strategy : winning in the marketplace : core concepts, analytical tools, cases / Thompson, Arthur A

marketing marketing strategy market market research market analysis development cases

international markets -- Corporate strategy : diversification and the multibusiness company -- Strategy, ethics

management -- The drivers of strategy implementation -- The structural drivers and instruments for strategy

-- Impliementing strategies: marketing, finance/accounting, R & D, and MIS issues -- Part 4: Strategy evaluation

Bargaining -- Strategy and Tactics of Integrative Negotiation -- Communication and Cognitive Biases

; Unstacking the stack and focusing the portfolio ; The emergence of e-business ; Reflections on strategy -- pt

Strategy -- Corporate Strategies -- Business Unit Strategies -- Distinctive Human Resources Are Firms' Core

: Advertising and Sales Promotion. Personal Selling. Distribution Strategy. Pricing Strategy. Marketing in

-- Tailoring strategy to fit specific industry and company situations -- Strategy and competitive advantage in

-- The external assessment -- The internal assessment -- Strategy analysis and choice -- Implementing

pt. 1. Overview of strategic management -- pt. 2. Strategy formulation -- pt. 3. Strategy