Marketing channels : a relationship management approach

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Title:

Marketing channels : a relationship management approach

Author:

Pelton, Lou E.

ISBN:

9780256178029

Personal Author:

Publication Information:

Chicago, Ill : Irwin, ©1997.

Physical Description:

xxii, 728 pages : illustrations ; 25 cm.

Series:

The Irwin series in marketing

Irwin series in marketing.

Subject Term:

Marketing channels.

Relationship marketing.

Circuits de distribution.

Distributiekanalen.

Marketing relationnel.

Relatiemarketing.

Added Author:

Strutton, David.

Lumpkin, James R.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:VCSD	1:GEN-BOOK	000051508	658.84 PEL	1	Searching... Unknown

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Summary

Summary

This is the first text to use the relationship marketing perspective in the channels course. The authors have created a Channels Relationship Model (CRM), which is the guiding framework of the book. This book is a combination of text, cases, and readings. It contains coverage of global and ethical issues. Careful attention is paid to the pacing of material throughout the semester. Copyright © Libri GmbH. All rights reserved.

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