Researching communications : a practical guide to methods in media and cultural analysis

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Title:

Author:

Deacon, David.

ISBN:

9780340731932

9780340596852

Publication Information:

London : Arnold ; New York : Oxford University Press, 1999.

Physical Description:

x, 427 pages : illustrations ; 25 cm

Contents:

Preface -- Acknowledgements -- Ch. 1. Approaching research -- Ch. 2. Dealing with documentation -- Ch. 3. Selecting and sampling -- Ch. 4. Asking questions -- Ch. 5. Handling numbers -- Ch. 6. Counting contents -- Ch. 7. Analysing texts -- Ch. 8. Unpacking news -- Ch. 9. Viewing the image -- Ch. 10. Interpreting images -- Ch. 11. Being an observer -- Ch. 12. Attending to talk -- Ch. 13. Taking talk apart -- Ch. 14. Using computers -- Ch. 15. Beyond methodology: the what, how and why of researching communications -- Glossary -- Bibliography -- Index.

Abstract:

Covering all aspects of communication research, the book also explains the ethical issues involved in research and clearly sets out questions of objectivity, qualitative and quantitative approaches and the role of empirical research.

Subject Term:

Communication.

Mass media.

Communication -- Research.

Communication -- Recherche.

Médias -- Recherche.

Communication -- Recherche -- Méthodologie.

Médias -- Recherche -- Méthodologie.

Communication. (OCoLC)fst00869952

Mass media. (OCoLC)fst01011219

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Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:VGBDX	1:REC-BOOK	000006585	302.207 DEA	1	Searching... Unknown
Searching... 1:VGDBN	1:GEN-BOOK	000014329	302.2072 DEA	1	Searching... Unknown

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Summary

This is a complete guide to researching media and communications. It introduces the major research methods, giving examples of research analyses and practical step-by-step guides on how to do research. Packed with useful information, tips and sources, and illustrated with a variety of international case studies, it wit be essential both to serious students of media and to the practicing researcher.