Search Results for 2.

Handbook of research on gender and marketing

Schiffman, Leon G., author.

Format:

Books

Publication Date

2019

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Dobscha, Susan, editor.

Format:

Books

Publication Date

2019

Excerpt:

perspective; 2. Video gaming as a gendered pursuit; 3. Gender East and West: transnational gender theory and

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10.

Small data : the tiny clues that uncover huge trends

Lindström, Martin, 1970-

Cover image http://www.netread.com/jcusers2/bk1388/684/9781250080684/image/lgcover.9781250080684.jpg

Format:

Books

Publication Date

2016

Excerpt:

.9781250080684.jpg">http://www.netread.com/jcusers2/bk1388/684/9781250080684/image/lgcover.9781250080684.jpg</a>

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11.

Analysing the narrative in the game of Motlotlo to better understand the relationship that consumers have with product brands

Makhafola, Kelebogile.

Format:

Manuscript

Publication Date

2015

Excerpt:

XX(18846.2)

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12.

Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be the coach' campaign

Schiffman, Leon G. (DE-588)154336181

Inhaltsverzeichnis

Format:

Books

Publication Date

2015

Excerpt:

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13.

Mujeer, A. Qasim.

Format:

Manuscript

Publication Date

2014

Excerpt:

XX(18807.2)

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14.

The eye of the driver : an analysis of what men and women see in luxury cars

Pougnet, Jacqueline.

Format:

Manuscript

Publication Date

2014

Excerpt:

XX(18873.2)

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15.

Social marketing and behaviour change : models, theory and applications

Brennan, Linda L. author.

Format:

Books

Publication Date

2014

Excerpt:

1. Introduction -- pt. I. Theories and their uses in social marketing -- 2. Theories and their uses

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16.

The artist as a physical brand : do audiences have a reaction to artists' dress attire?

Muhwati, Olga.

Format:

Manuscript

Publication Date

2014

Excerpt:

XX(18866.2)

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17.

Consumer behavior analysis : (A) rational approach to consumer choice

Hantula, Donald A.

Format:

Books

Publication Date

2013

Excerpt:

. Hantula -- pt. I Theoretical and Conceptual Issues in Consumer Behavior Analysis -- 2.Invitation to

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18.

Introduction to consumer behaviour

Blythe, Jim.

Format:

Books

Publication Date

2013

Excerpt:

-- pt. Two Psychological issues in consumer behaviour -- 2.Drive, motivation and hedonism

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19.

Joubert, Johan Pierre Retief, editor.

Format:

Books

Publication Date

2013

Excerpt:

Chapter 1. Introduction to consumer behaviour -- Chapter 2. Creating market value for consumers

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20.

Consumer behaviour : perspectives, findings and explanations

O'Shaughnessy, John, 1927-

Format:

Books

Publication Date

2013

Excerpt:

Understanding the Nature of the Social Sciences -- 2.Ethnopsychology (Folk Psychology) -- 3.Ethnopsychology

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21.

Mobile influence : the new power of the consumer

Martin, Chuck, 1949- author.

Format:

Books

Publication Date

2013

Excerpt:

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22.

Product innovation toolbox : a field guide to consumer understanding and research

Beckley, Jacqueline H.

Format:

Books

Publication Date

2012

Excerpt:

Contents note continued: 2.2.The roles of the Consumer Explorer -- 2.3.Taking the lead -- 2.4

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23.

Online consumer behavior : theory and research in social media, advertising, and e-tail

Close, Angeline, editor.

Format:

Books

Publication Date

2012

Excerpt:

Communications: Examining Antecedents and Consequences / George R. Milne -- 7.Web 2.0 and Consumers' Digital

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24.

E-marketing : theory and application

Parumasur, Sanjana Brijball.

Format:

Books

Publication Date

2012

Excerpt:

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25.

Dann, Stephen, 1973-

Format:

Books

Publication Date

2011

Excerpt:

-marketing -- Chapter 2: Marketing and e-marketing in context -- PART 2: E-MARKETING FRAMEWORKS -- Chapter 3: Consumer

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26.

Marketing the same difference : cultural and language dichotomy in advertising

Seeco, Louis Itumeleng.

Format:

Books

Publication Date

2010

Excerpt:

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27.

The objects of affection : semiotics and consumer culture

Berger, Arthur Asa, 1933-

Format:

Books

Publication Date

2010

Excerpt:

302.2 B496.O 2010

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28.

Schiffman, Leon G.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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Publication Date

2010

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29.

Branding only works on cattle : the new way to get known (and drive your competitors crazy) / Jonathan Salem Baskin.

Hoyer, Wayne D.

Format:

Books

Publication Date

2010

Excerpt:

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30.

Baskin, Jonathan Salem.

Format:

Books

Publication Date

2009

Excerpt:

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31.

Cover image for The hunt for cool : an investigation of 'coolness' with regard to the consumer electronics industry, with special reference to Apple

The hunt for cool : an investigation of 'coolness' with regard to the consumer electronics industry, with special reference to Apple

Versfeld, R. Andrew.

Format:

Computer file

Publication Date

2009

Excerpt:

XX(18816.2)

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32.

Buy ology : how everything we believe about why we buy is wrong

Lindström, Martin, 1970-

Format:

Books

Publication Date

2009 2008

Excerpt:

-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers.

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33.

Why we buy : the science of shopping

Underhill, Paco.

Sample text http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-s.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-t.html
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Books

Publication Date

2009

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34.

Predictably irrational : the hidden forces that shape our decisions

Ariely, Dan.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016660378&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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Book web site http://www.predictablyirrational.com/
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1001/2008273863-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1001/2008273863-d.html

Format:

Books

Publication Date

2008

Excerpt:

1. The truth about relativity : why everything is relative, even when it shouldn't be -- 2. The

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35.

Consumer behavior and marketing strategy

Peter, J. Paul.

Table of contents only http://www.loc.gov/catdir/enhancements/fy0702/2006032470-t.html

Format:

Books

Publication Date

2008

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36.

Solomon, Michael R.

Format:

Books

Publication Date

2008

Excerpt:

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37.

Blythe, Jim

Format:

Books

Publication Date

2008

Excerpt:

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38.

Advertising and the mind of the consumer : what works, what doesn't, and why.

Schiffman, Leon G.

Format:

Books

Publication Date

2008

Excerpt:

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39.

Sutherland, Max.

Format:

Books

Publication Date

2008

Excerpt:

mystery for so long -- Introduction -- 1. Influencing people : myths and mechanisms -- 2. Image and

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40.

Consumer behavior : building marketing strategy

Hawkins, Del I.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0668/2005054357-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0668/2005054357-d.html

Format:

Electronic Resources

Publication Date

2007

Excerpt:

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41.

Buyer behaviour : understanding consumer psychology and marketing

Solomon, Michael R.

Format:

Books

Publication Date

2007

Excerpt:

Ch. 1. Consumers rule -- Ch. 2. Perception -- Ch. 3. Learning and memory -- Ch. 4. Motivation and

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42.

Du Plessis, P. J. (Phillipus Jacobus), 1943-

Format:

Books

Publication Date

2007

Excerpt:

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43.

Explorations of marketing in society

Gundlach, Gregory T. (Gregory Thomas)

Table of contents http://catdir.loc.gov/catdir/toc/ecip076/2006101636.html

Format:

Books

Publication Date

2007

Excerpt:

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44.

Consumer behaviour in tourism

Schiffman, Leon G.

Format:

Books

Publication Date

2007

Excerpt:

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45.

Swarbrooke, John.

Table of contents http://catdir.loc.gov/catdir/toc/fy0707/2006934146.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015029719&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015029719&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0708/2006934146-d.html

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Books

Publication Date

2007

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46.

The Brand innovation manifesto : how to build brands, redefine markets, and defy conventions

Grant, John, 1964-

NetLibrary
E-book - Full text from MyiLibrary
Table of contents http://catdir.loc.gov/catdir/toc/ecip068/2006005380.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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Books

Publication Date

2006

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47.

Cant, M. C. (Michael Colin), 1957-

Format:

Books

Publication Date

2006

Excerpt:

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48.

Blackwell, Roger D.

Format:

Books

Publication Date

2006

Excerpt:

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49.

Wright, Ray, 1942-

Format:

Books

Publication Date

2006

Excerpt:

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50.

Emotion and reason in consumer behavior

Evans, Martin (Martin J.)

Format:

Books

Publication Date

2006

Excerpt:

Structure of Households Impacted the Family Decision-Making Process? Journal of Consumer Behaviour 2(2), 111

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51.

Chaudhuri, Arjun.

Format:

Books

Publication Date

2006

Excerpt:

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52.

Mind your X's and Y's : satisfying the 10 cravings of a new generation of consumers

Johnson, Lisa, 1967-

Table of contents only http://www.loc.gov/catdir/toc/fy0703/2006298835.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0633/2006298835-d.html

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Publication Date

2006

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53.

Performing consumers : global capital and its theatrical seductions

Wickstrom, Maurya.

Connect
Connect
Publisher description http://www.loc.gov/catdir/enhancements/fy0654/2006000390-d.html
Table of contents only http://www.loc.gov/catdir/toc/ecip066/2006000390.html

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Publication Date

2006

Excerpt:

1. On the move at Niketown and Ralph Lauren -- 2. Robots, gods and greed : the theatrum mundi in

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54.

Treasure hunt : inside the mind of the new consumer

Silverstein, Michael J.

Format:

Books

Publication Date

2006

Excerpt:

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55.

Does advertising influence purchase behaviour of consumers when it comes to hair colouring products?

Brivik, L. H.

Format:

Manuscript

Publication Date

2006

Excerpt:

XX(18852.2)

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56.

Brand hijack : marketing without marketing

Wipperfürth, Alex.

Format:

Books

Publication Date

2005

Excerpt:

The brand hijack roadmap -- The kick-off : hijack ideation -- Phase 1 : tribal marketing -- Phase 2

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57.

Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.

Solomon, Michael R.

Format:

Books

Publication Date

2005 2004

Excerpt:

-- Ch. 2. Perception -- Ch. 3. Learning and Memory -- Ch. 4. Motivation and Values -- Ch. 5. The Self

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58.

Peter, J. Paul.

Table of contents http://www.loc.gov/catdir/toc/mh041/2003071083.html
Publisher description http://www.loc.gov/catdir/description/mh051/2003071083.html

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Publication Date

2005

Excerpt:

strategy -- 2. A framework for consumer analysis -- Sect. 2. Affect and cognition and marketing strategy

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59.

Let them eat cake : marketing luxury to the masses-as well as the classes

Danziger, Pamela N.

Format:

Books

Publication Date

2005

Excerpt:

1. Today's luxury market -- 2. New luxury - old luxury is about the "thing," new luxury is defined

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60.

Consumer behavior : in fashion

Schiffman, Leon G.

Format:

Books

Publication Date

2004

Excerpt:

pt. I. Introduction . 1. Introduction: Diversity in the Marketplace -- 2. Consumer Research -- 3

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61.

Consumers

Arnould, Eric J.

Table of contents http://catdir.loc.gov/catdir/toc/mh031/2002041065.html
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Publication Date

2004

Excerpt:

meanings -- pt. 2. Marketing decisions and consumer behavior -- Ch. 5. Consumer behaviors and marketing

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62.

Solomon, Michael R.

Format:

Books

Publication Date

2004

Excerpt:

. 2. Cultural Influences on Consumer Behavior. 3. The Creation and Diffusion of Fashion Consumer

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63.

Pocketbook power : how to reach the hearts and minds of today's most coveted consumers - women

Solomon, Michael R.

Format:

Books

Publication Date

2004

Excerpt:

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64.

Kanner, Bernice.

Publisher description http://www.loc.gov/catdir/description/mh041/2003025366.html
Table of contents http://www.loc.gov/catdir/toc/ecip0411/2003025366.html
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Books

Publication Date

2004

Excerpt:

's products discover women -- Pt. 2. How to unclasp the purse -- 15. Techniques for selling to women -- 16

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65.

Why we shop : emotional rewards and retail strategies

Pooler, Jim.

Format:

Books

Publication Date

2003

Excerpt:

1. Introduction -- I. How Shopping Has Changed -- 2. Shopping outside the Box -- 3. The Shopping

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66.

Buyer behaviour : a multi-cultural approach

Du Plessis, P. J. (Phillipus Jacobus), 1943-

Format:

Books

Publication Date

2003

Excerpt:

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67.

Effective marketing : creating and keeping customers

Zikmund, William G.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-t.html
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Books

Publication Date

2002

Excerpt:

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68.

Why we buy : the science of shopping

Blackwell, Roger D.

Format:

Books

Publication Date

2001

Excerpt:

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69.

Underhill, Paco.

Format:

Books

Publication Date

2000

Excerpt:

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70.

The why of consumption : contemporary perspectives on consumer motives, goals and desires

Schiffman, Leon G.

Format:

Books

Publication Date

2000

Excerpt:

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71.

Mick, David Glen.

Format:

Books

Publication Date

2000

Excerpt:

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72.

Commitment-led marketing : the key to brand profits is in the customer's mind

Hofmeyr, J. H. (Jan H.)

Table of contents http://catdir.loc.gov/catdir/toc/wiley021/2001281572.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/2001281572.html
Publisher description http://catdir.loc.gov/catdir/description/wiley035/2001281572.html

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Books

Publication Date

2000

Excerpt:

1. The Key to Brand Profits -- What you can expect to find in this book -- 2. Getting Started -- A

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73.

Consumer behaviour in tourism

Swarbrooke, John.

Format:

Books

Publication Date

1999

Excerpt:

behaviour, including models of consumer behaviour which have been adapted for tourism -- Pt. 2. The Purchase

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74.

Consumer psychology for marketing

Foxall, G. R.

Format:

Books

Publication Date

1998

Excerpt:

Pt. I. Marketing and consumer behavior. 1. Consumer-oriented marketing. 2. Consumer choice -- Pt

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75.

Microeconomics and behavior

Frank, Robert H.

Format:

Books

Publication Date

1998 1997

Excerpt:

Ch. 1. Thinking Like an Economist -- Ch. 2. Supply and Demand -- Ch. 3. Rational Consumer Choice

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76.

Understanding the consumer : a psychological approach

Statt, David A., 1942-

Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=780392&custom_att_2=simple_viewer

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Publication Date

1997

Excerpt:

&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=780392&custom

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77.