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CB : consumer behavior : student edition 6

Babin, Barry J.

Format:

Books

Publication Date

2015

Excerpt:

CB : consumer behavior : student edition 6 / Babin, Barry J.

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Consumer behaviour : a South African perspective

Gowpall, Yathika, editor.

Format:

Books

Publication Date

2023

Excerpt:

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Microeconomics and behaviour

Frank, Robert H., author.

Format:

Books

Publication Date

2021

Excerpt:

demand – 6. Applications of rational choice and demand theories – 7. Choice under uncertainty and the

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Handbook of research on gender and marketing

Dobscha, Susan, editor.

Format:

Books

Publication Date

2019

Excerpt:

gaze; 5. The hashtaggable body: negotiating gender performance in social media; 6. Patriarchal myths

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Social marketing and behaviour change : models, theory and applications

Brennan, Linda L. author.

Format:

Books

Publication Date

2014

Excerpt:

models) -- 6. Behavioural models (conative models) / Dang Nguyen -- 7. Case study : using social

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Consumer behaviour

Blythe, Jim.

Format:

Books

Publication Date

2013

Excerpt:

-- Combining factors -- Subliminal perception -- Colour -- Further reading -- References -- 6.Learning

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Introduction to consumer behaviour

Joubert, Johan Pierre Retief, editor.

Format:

Books

Publication Date

2013

Excerpt:

-- Chapter 5. Customer perception and learning -- Chapter 6. Motivation -- Chapter 7. Customer attitudes

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Consumer behavior analysis : (A) rational approach to consumer choice

Hantula, Donald A.

Format:

Books

Publication Date

2013

Excerpt:

Research in Consumer Behavior Analysis -- 6.A Prompting Procedure for Increasing Sales in a Small Pet Store

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Consumer behaviour : perspectives, findings and explanations

O'Shaughnessy, John, 1927-

Format:

Books

Publication Date

2013

Excerpt:

.Behaviorism -- 5.Psychoanalytic Psychology -- 6.Cognitive Psychology: The Basic Perspective -- 7.Cognitive

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10.

Consumer behaviour

Parumasur, Sanjana Brijball.

Format:

Books

Publication Date

2012

Excerpt:

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11.

Online consumer behavior : theory and research in social media, advertising, and e-tail

Close, Angeline, editor.

Format:

Books

Publication Date

2012

Excerpt:

Through Social Media: Carrots Versus Sticks / B. Yasanthi Perera -- 6.Authenticity in Online

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12.

Product innovation toolbox : a field guide to consumer understanding and research

Beckley, Jacqueline H.

Format:

Books

Publication Date

2012

Excerpt:

on Consumer Triggers and Barriers -- 6.1.Understanding Consumer Languages / Kannapon Lopetcharat -- 6

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13.

E-marketing : theory and application

Dann, Stephen, 1973-

Format:

Books

Publication Date

2011

Excerpt:

behaviour -- Chapter 4: Value creation -- Chapter 5: Communication of value -- Chapter 6: Delivering value

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14.

Predictably irrational : the hidden forces that shape our decisions

Ariely, Dan.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016660378&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016660378&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Book web site http://www.predictablyirrational.com/
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1001/2008273863-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1001/2008273863-d.html

Format:

Books

Publication Date

2008

Excerpt:

hot is much hotter than we realize -- 6. The problem of procrastination and self-control : why we can

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15.

Advertising and the mind of the consumer : what works, what doesn't, and why.

Sutherland, Max.

Format:

Books

Publication Date

2008

Excerpt:

. Conformity : the popular thing to do -- 5. The advertising message : oblique and indirect -- 6. 'Under the

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16.

Consumer behavior : buying, having, and being

Solomon, Michael R.

Format:

Books

Publication Date

2007

Excerpt:

values -- Ch. 5. The self -- Ch. 6. Personality and lifestyles -- Ch. 7. Attitudes -- Ch. 8. Attitude

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17.

Consumer behaviour

Cant, M. C. (Michael Colin), 1957-

Format:

Books

Publication Date

2006

Excerpt:

Available: Copies:

18.

Let them eat cake : marketing luxury to the masses-as well as the classes

Danziger, Pamela N.

Format:

Books

Publication Date

2005

Excerpt:

to the new luxury consumers -- 6. Luxury home products - the products that deliver to people

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19.

Consumer behavior : buying, having, and being

Solomon, Michael R.

Format:

Books

Publication Date

2005 2004

Excerpt:

-- Ch. 6. Personality and Lifestyles -- Ch. 7. Attitudes -- Ch. 8. Attitude Change and Interactive

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20.

Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.

Peter, J. Paul.

Table of contents http://www.loc.gov/catdir/toc/mh041/2003071083.html
Publisher description http://www.loc.gov/catdir/description/mh051/2003071083.html

Format:

Books

Publication Date

2005

Excerpt:

. Attention and comprehension -- 6. Attitudes and intentions -- 7. Consumer decision making -- Sect. 3

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21.

Consumer behavior

Schiffman, Leon G.

Format:

Books

Publication Date

2004

Excerpt:

Consumer Behavior -- 6. Consumer Perception -- 7. Consumer Learning -- 8. Consumer Attitude Formation and

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22.

Consumers

Arnould, Eric J.

Table of contents http://catdir.loc.gov/catdir/toc/mh031/2002041065.html
Publisher description http://catdir.loc.gov/catdir/description/mh031/2002041065.html

Format:

Books

Publication Date

2004

Excerpt:

strategies -- Ch. 6. Learning about consumers -- pt. 3. Consumers as interpreters -- Ch. 7. Consumer motives

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23.

Pocketbook power : how to reach the hearts and minds of today's most coveted consumers - women

Kanner, Bernice.

Publisher description http://www.loc.gov/catdir/description/mh041/2003025366.html
Table of contents http://www.loc.gov/catdir/toc/ecip0411/2003025366.html
Contributor biographical information http://www.loc.gov/catdir/bios/mh042/2003025366.html

Format:

Books

Publication Date

2004

Excerpt:

. Finance : show them the money -- 5. Wheels : in the driver's seat -- 6. Health care : our bodies

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24.

Consumer behavior : in fashion

Solomon, Michael R.

Format:

Books

Publication Date

2004

Excerpt:

: Motivation and Values. 5. Individual Consumer Dynamics: The Self. 6. Demographic Subcultures: Age, Race

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25.

Why we shop : emotional rewards and retail strategies

Pooler, Jim.

Format:

Books

Publication Date

2003

Excerpt:

-- 6. Shopping from the Heart -- 7. The Passionate Shopper -- 8. Emotional Rewards -- 9. Shopping in

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26.

Commitment-led marketing : the key to brand profits is in the customer's mind

Hofmeyr, J. H. (Jan H.)

Table of contents http://catdir.loc.gov/catdir/toc/wiley021/2001281572.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/2001281572.html
Publisher description http://catdir.loc.gov/catdir/description/wiley035/2001281572.html

Format:

Books

Publication Date

2000

Excerpt:

from over 2800 studies worldwide -- 6. Why Advertisers Cannot Ignore Commitment -- What is already in

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27.

Consumer behaviour in tourism

Swarbrooke, John.

Format:

Books

Publication Date

1999

Excerpt:

-decision Process. 4. Motivators. 5. Determinants. 6. Models of the purchase decision-making process -- Pt. 3

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28.

Consumer psychology for marketing

Foxall, G. R.

Format:

Books

Publication Date

1998

Excerpt:

. Attitudes and behavior -- Pt. III. The personal consumer. 6. Motivation and lifestyle. 7. Personality -- Pt

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29.

Microeconomics and behavior

Frank, Robert H.

Format:

Books

Publication Date

1998 1997

Excerpt:

-- Ch. 6. The Economics of Information and Choice Under Uncertainty -- Ch. 7. Explaining Tastes: The

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