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1. 
Cover image for Consumer behaviour.
Consumer behaviour.
by 
Sethna, Zubin, author.
Format: 
Books
Publication Date 
2019
Excerpt: 
Formation and Change -- Consumers as Social Actors (The Sociological Issues) : -- Reference Groups -- Age
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2. 
Cover image for Customer behavior : consumer behavior & beyond
Customer behavior : consumer behavior & beyond
by 
Sheth, Jagdish N.
Format: 
Books
Publication Date 
1999
Excerpt: 
context: economy, government, and technology -- Personal context: culture, reference groups, and personal
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