Buyer behaviour : strategic marketing applications

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Buyer behaviour : strategic marketing applications

Title:

Buyer behaviour : strategic marketing applications

Author:

Du Plessis, P. J. (Phillipus Jacobus), 1943-

ISBN:

9781868125654

Edition:

1st ed.

Publication Information:

Halfway House [Transvaal, South Africa] : Southern Book Publishers, ©1994 (1995 printing)

Physical Description:

385 pages : illustrations ; 23 cm

General Note:

"Second edition"--2nd printed page.

Revised edition of: Consumer behaviour / P.J. Du Plessis. 1st ed. 1990.

Subject Term:

Target marketing.

Consumer behavior.

Added Author:

Du Plessis, P. J. (Phillipus Jacobus), 1943-

Rousseau, Deon.

Du Plessis, P. J. (Phillipus Jacobus), 1943- Consumer behaviour.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:VGBDX	1:GEN-BOOK	000006606	658.802 DUP	1	Searching... Unknown

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Summary

Summary

This second edition textbook offers more examples of buyer behaviour, adding new cases and illustrations. A sub-heading at the end of each chapter summarizes the strategic application of the relevant theory. Various cultural contexts, local practices and communication techniques are included.

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