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Alcohol affair : the influence of experiential marketing on purchase behaviour

Matsolo, Sibongiseni.

Format:

Manuscript

Publication Date

2015

Excerpt:

Independent Institute of Education. Vega School of Brand Leadership.

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Consumer behavior : buying, having, and being

Solomon, Michael R.

Format:

Books

Publication Date

2007

Excerpt:

disposing -- Ch. 11. Group influence and opinion leadership -- Ch. 12. Organizational and household decision

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Consumer behavior : buying, having, and being

Solomon, Michael R.

Format:

Books

Publication Date

2005 2004

Excerpt:

and Disposing -- Ch. 11. Group Influence and Opinion Leadership -- Ch. 12. Organizational and

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Consumer behavior : in fashion

Solomon, Michael R.

Format:

Books

Publication Date

2004

Excerpt:

Opinion Leadership. 13. Buying and Disposing -- Pt. IV. Ethics and Consumer Protection. 14. Ethics, Social

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Consumer behavior and marketing action

Assael, Henry.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/94030946-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=006929337&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006929337&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/94030946-d.html

Format:

Books

Publication Date

1995

Excerpt:

leadership -- The diffusion of innovations -- Marketing communications.

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