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15 Results Found

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Tourism business frontiers : consumers, products and industry

Buhalis, Dimitrios.

Format:

Books

Publication Date

2006 2005

Excerpt:

Tourism management dynamics : trends, management and tools

Available: Copies:

Consumer behaviour in a week

Cave, Susan, 1949-

Format:

Books

Publication Date

2002 2001

Excerpt:

Chartered Management Institute (Great Britain)

Available: Copies:

Consumer behavior

Schiffman, Leon G., author.

Format:

Books

Publication Date

2019

Excerpt:

, this text prepares readers for careers in brand management, advertising, and consumer research. The 12

Available: Copies:

Fashion Branding and Consumer Behaviors : Scientific Models

Choi, Tsan-Ming, editor.

EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=693739

Format:

Books

Publication Date

2014

Excerpt:

branding strategies: management of variety of items and length of lifecycles in a stochastically

Available: Copies:

How cool brands stay hot : branding to Generation Y

Bergh, Joeri van den, 1971-

Format:

Books

Publication Date

2013

Excerpt:

Product management.

Available: Copies:

Consumer behavior analysis : (A) rational approach to consumer choice

Hantula, Donald A.

Format:

Books

Publication Date

2013

Excerpt:

Nicholson -- 14.From Job Analysis to Performance Management: A Synergistic Rapprochement to Organizational

Available: Copies:

Online consumer behavior : theory and research in social media, advertising, and e-tail

Close, Angeline, editor.

Format:

Books

Publication Date

2012

Excerpt:

.Managing New Media: Tools for Brand Management in Social Media / Adam J. Mills -- 5.Consumer Activism

Available: Copies:

Product innovation toolbox : a field guide to consumer understanding and research

Beckley, Jacqueline H.

Format:

Books

Publication Date

2012

Excerpt:

leader? -- 1.6.Dealing with management and your clients -- 1.7.Guidelines to success -- 1.8.Reporting

Available: Copies:

How cool brands stay hot : branding to generation Y

Bergh, Joeri van den.

Format:

Books

Publication Date

2011

Excerpt:

Product management.

Available: Copies:

10.

Priceless : turning ordinary products into extraordinary experiences

LaSalle, Diana, 1949-

Format:

Books

Publication Date

2003

Excerpt:

Product management.

Available: Copies:

11.

Culinary taste : consumer behaviour in the international restaurant sector

Sloan, Donald.

Format:

Books

Publication Date

2003

Excerpt:

Restaurant management.

Available: Copies:

12.

Effective marketing : creating and keeping customers

Zikmund, William G.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-d.html

Format:

Books

Publication Date

2002

Excerpt:

communications -- Advertising and public relations in an e-commerce world -- Personal selling, sales management

Available: Copies:

13.

Commitment-led marketing : the key to brand profits is in the customer's mind

Hofmeyr, J. H. (Jan H.)

Table of contents http://catdir.loc.gov/catdir/toc/wiley021/2001281572.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/2001281572.html
Publisher description http://catdir.loc.gov/catdir/description/wiley035/2001281572.html

Format:

Books

Publication Date

2000

Excerpt:

the mind determines what gets seen -- 7. Fine-tuning your Customer Relationship Management

Available: Copies:

14.

Consumer psychology for marketing

Foxall, G. R.

Format:

Books

Publication Date

1998

Excerpt:

psychology. It tackles the subject directly from the viewpoint of marketing management, placing emphasis on

Available: Copies:

15.

Buyer behavior in marketing strategy

Howard, John A.

Format:

Books

Publication Date

1994

Excerpt:

Marketing -- Management.

Available: Copies:

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