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1.

Cover image for Customer behavior : consumer behavior & beyond

Customer behavior : consumer behavior & beyond

Customer behavior : consumer behavior & beyond

by

Sheth, Jagdish N.

Format:

Books

Publication Date

1999

Excerpt:

Dryden Press series in marketing

Available: Copies:

2.

Cover image for No B.S. guide to marketing to leading edge boomers and seniors : [the ultimate no holds barred, take no prisoners roadmap to the money]

No B.S. guide to marketing to leading edge boomers and seniors : [the ultimate no holds barred, take no prisoners roadmap to the money]

No B.S. guide to marketing to leading edge boomers and seniors : [the ultimate no holds barred, take no prisoners roadmap to the money]

by

Kennedy, Dan S., 1954-

Format:

Books

Publication Date

2012

Excerpt:

Entrepreneur Press,

Available: Copies:

3.

Cover image for Bounded rationality and industrial organization

Bounded rationality and industrial organization

Bounded rationality and industrial organization

by

Spiegler, Ran.

Format:

Books

Publication Date

2011

Excerpt:

Oxford University Press,

Available: Copies:

4.

Cover image for Preattentive processing of web advertising

Preattentive processing of web advertising

Preattentive processing of web advertising

by

Yoo, Chan Yun.

Table of contents only http://www.loc.gov/catdir/toc/ecip0717/2007018343.html

Format:

Books

Publication Date

2007

Excerpt:

Cambria Press,

Available: Copies:

5.

Cover image for Buyer behaviour : understanding consumer psychology and marketing

Buyer behaviour : understanding consumer psychology and marketing

Buyer behaviour : understanding consumer psychology and marketing

by

Du Plessis, P. J. (Phillipus Jacobus), 1943-

Format:

Books

Publication Date

2007

Excerpt:

Oxford University Press,

Available: Copies:

6.

Cover image for Explorations of marketing in society

Explorations of marketing in society

Explorations of marketing in society

by

Gundlach, Gregory T. (Gregory Thomas)

Table of contents http://catdir.loc.gov/catdir/toc/ecip076/2006101636.html

Format:

Books

Publication Date

2007

Excerpt:

press that brings real challenges and impacts to life. The book provides expert and provocative

Available: Copies:

7.

Cover image for Lifestyle market segmentation

Lifestyle market segmentation

by

Cahill, Dennis J.

Format:

Books

Publication Date

2006

Excerpt:

Haworth Press,

Available: Copies:

8.

Cover image for Mind your X's and Y's : satisfying the 10 cravings of a new generation of consumers

Mind your X's and Y's : satisfying the 10 cravings of a new generation of consumers

Mind your X's and Y's : satisfying the 10 cravings of a new generation of consumers

by

Johnson, Lisa, 1967-

Table of contents only http://www.loc.gov/catdir/toc/fy0703/2006298835.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0633/2006298835-d.html

Format:

Books

Publication Date

2006

Excerpt:

Free Press,

Available: Copies:

9.

Primal branding : create zealots for your brand, your company, and your future

by

Hanlon, Patrick.

Sample text http://catdir.loc.gov/catdir/enhancements/fy0640/2005044708-s.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0630/2005044708-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015488731&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0630/2005044708-d.html

Format:

Books

Publication Date

2006

Excerpt:

Free Press,

Available: Copies:

10.

Cover image for Priceless : turning ordinary products into extraordinary experiences

Priceless : turning ordinary products into extraordinary experiences

Priceless : turning ordinary products into extraordinary experiences

by

LaSalle, Diana, 1949-

Format:

Books

Publication Date

2003

Excerpt:

Harvard Business School Press,

Available: Copies:

11.

Cover image for Buyer behaviour : a multi-cultural approach

Buyer behaviour : a multi-cultural approach

Buyer behaviour : a multi-cultural approach

by

Du Plessis, P. J. (Phillipus Jacobus), 1943-

Format:

Books

Publication Date

2003

Excerpt:

Oxford University Press,

Available: Copies:

12.

Cover image for The social psychology of consumer behaviour

The social psychology of consumer behaviour

The social psychology of consumer behaviour

by

Bagozzi, Richard P.

Format:

Books

Publication Date

2002

Excerpt:

Open University Press,

Available: Copies:

13.

Cover image for Emotional decisions : tradeoff difficulty and coping in consumer choice

Emotional decisions : tradeoff difficulty and coping in consumer choice

Emotional decisions : tradeoff difficulty and coping in consumer choice

by

Luce, Mary Frances, 1967-

Format:

Books

Publication Date

2001

Excerpt:

University of Chicago Press,

Available: Copies:

14.

Cover image for Consumer psychology for marketing

Consumer psychology for marketing

Consumer psychology for marketing

by

Foxall, G. R.

Format:

Books

Publication Date

1998

Excerpt:

International Thomson Business Press,

Available: Copies:

15.

Cover image for Consumer psychology for marketing

Consumer psychology for marketing

Consumer psychology for marketing

by

Foxall, G. R.

Format:

Books

Publication Date

1997

Excerpt:

International Thomson Business Press,

Available: Copies:

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Du Plessis, P. J. (Phillipus Jacobus), 1943-

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