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000IIE
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1. 
Cover image for Advertising and the mind of the consumer : what works, what doesn't, and why.
by 
Sutherland, Max.
Format: 
Books
Publication Date 
2008
Excerpt: 
reality : seeing things in different ways -- 3. Subliminal advertising : the biggest myth of all -- 4
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3. 
Cover image for Consumer behaviour in tourism
by 
Swarbrooke, John.
Format: 
Books
Publication Date 
1999
Excerpt: 
behaviour -- Pt. 6. Topical Issues in Consumer Behaviour. 14. The green tourist - myth or reality? 15. The
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