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1. 
Cover image for Social marketing and behaviour change : models, theory and applications
Social marketing and behaviour change : models, theory and applications
Social marketing and behaviour change : models, theory and applications
by 
Brennan, Linda L. author.
Format: 
Books
Publication Date 
2014
Excerpt: 
social change / John Scott -- 15. Socio-cultural ecological models summary -- pt. VI. Multi-theory models
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2. 
Cover image for Consumer behavior analysis : (A) rational approach to consumer choice
Consumer behavior analysis : (A) rational approach to consumer choice
by 
Hantula, Donald A.
Format: 
Books
Publication Date 
2013
Excerpt: 
Attributes / Victoria K. Wells -- 9.Market Segmentation From a Behavioral Perspective / John Pallister --
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