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0000000000000000IIE

Buyer behavior in marketing strategy

Howard, John A.

Format:

Books

Publication Date

1994

Excerpt:

Howard, John A. Consumer behavior in marketing strategy.

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Consumer behavior & marketing strategy

Peter, J. Paul.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018705451&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2010

Excerpt:

Consumer behavior & marketing strategy / Peter, J. Paul.

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Consumer behavior and marketing strategy

Peter, J. Paul.

Table of contents only http://www.loc.gov/catdir/enhancements/fy0702/2006032470-t.html

Format:

Books

Publication Date

2008

Excerpt:

Consumer behavior and marketing strategy / Peter, J. Paul.

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Consumer behavior : building marketing strategy

Hawkins, Del I.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0668/2005054357-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0668/2005054357-d.html

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Electronic Resources

Publication Date

2007

Excerpt:

Consumer behavior : building marketing strategy / Hawkins, Del I.

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Consumer behavior and marketing strategy

Peter, J. Paul.

Table of contents http://catdir.loc.gov/catdir/toc/mh022/98016996.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0707/98016996-b.html
Publisher description http://catdir.loc.gov/catdir/description/mh023/98016996.html

Format:

Books

Publication Date

1999

Excerpt:

Consumer behavior and marketing strategy / Peter, J. Paul.

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Consumer behavior : implications for marketing strategy

Hawkins, Del I.

Format:

Books

Publication Date

1992

Excerpt:

Consumer behavior : implications for marketing strategy / Hawkins, Del I.

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Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.

Peter, J. Paul.

Table of contents http://www.loc.gov/catdir/toc/mh041/2003071083.html
Publisher description http://www.loc.gov/catdir/description/mh051/2003071083.html

Format:

Books

Publication Date

2005

Excerpt:

Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. Peter, J. Paul.

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Think like your customer : a winning strategy to maximize sales by understanding how and why your customers buy

Stinnett, Bill.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0422/2004019679.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh051/2004019679.html
Publisher description http://catdir.loc.gov/catdir/description/mh051/2004019679.html

Format:

Books

Publication Date

2005

Excerpt:

Think like your customer : a winning strategy to maximize sales by understanding how and why your

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Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.

Peter, J. Paul.

Format:

Books

Publication Date

2001

Excerpt:

Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. Peter, J. Paul.

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10.

Consumer behavior analysis : (A) rational approach to consumer choice

Hantula, Donald A.

Format:

Books

Publication Date

2013

Excerpt:

marketing strategy, consumer decisions and marketing firms.

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11.

Product innovation toolbox : a field guide to consumer understanding and research

Beckley, Jacqueline H.

Format:

Books

Publication Date

2012

Excerpt:

? -- References -- 2.The Consumer Explorer: The Key to Delivering the Innovation Strategy / Kannapon Lopetcharat

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12.

E-marketing : theory and application

Dann, Stephen, 1973-

Format:

Books

Publication Date

2011

Excerpt:

-marketing beyond the web -- PART 4: STRATEGIC ISSUES IN E-MARKETING -- Chapter 11: Marketing strategy -- Chapter 12

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13.

Advertising and the mind of the consumer : what works, what doesn't, and why.

Sutherland, Max.

Format:

Books

Publication Date

2008

Excerpt:

-- 15. Planning campaign strategy around consumers' mental filing cabinets -- 16. What happens when you

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14.

The Brand innovation manifesto : how to build brands, redefine markets, and defy conventions

Grant, John, 1964-

NetLibrary
E-book - Full text from MyiLibrary
Table of contents http://catdir.loc.gov/catdir/toc/ecip068/2006005380.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2006

Excerpt:

Branding -- The Trouble With Trends -- Strategy: Finding A Cultural Logic -- SECTION II. TYPOLOGY OF BRAND

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15.

Effective marketing : creating and keeping customers

Zikmund, William G.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-d.html

Format:

Books

Publication Date

2002

Excerpt:

The nature of marketing -- Marketing management : strategy and ethical behavior -- Environmental

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16.

Customers rule! : why the e-commerce honeymoon is over and where winning businesses go from here

Blackwell, Roger D.

Sample text http://catdir.loc.gov/catdir/samples/random045/2001017343.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/random053/2001017343.html
Publisher description http://catdir.loc.gov/catdir/description/random0414/2001017343.html

Format:

Books

Publication Date

2001

Excerpt:

- companies that have created a blended strategy that combines the best of online and offline commerce. They

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