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CB : consumer behavior : student edition 6

Babin, Barry J.

Format:

Books

Publication Date

2015

Excerpt:

CB : consumer behavior : student edition 6 / Babin, Barry J.

Available: Copies:

Cover image for The study of how the perceived meaning of flowers have influenced consumer's flower purchasing habits, with special focus on roses and orchids

The study of how the perceived meaning of flowers have influenced consumer's flower purchasing habits, with special focus on roses and orchids

Hayden, Zoe.

Format:

Manuscript

Publication Date

2025 2024 2023 2022 2021

Excerpt:

1:OS-STUDENT

Available: Copies:

Consumer behaviour : a South African perspective

Gowpall, Yathika, editor.

Format:

Books

Publication Date

2023

Excerpt:

1:OS-STUDENT

Available: Copies:

Consumer behaviour.

Sethna, Zubin, author.

Format:

Books

Publication Date

2019

Excerpt:

international consumer behaviour in action, and provides open access online resources to encourage student

Available: Copies:

Consumer behavior

Schiffman, Leon G., author.

Format:

Books

Publication Date

2019

Excerpt:

1:OS-STUDENT

Available: Copies:

Consumer behavior : buying, having, and being

Solomon, Michael R. author.

Format:

Books

Publication Date

2018

Excerpt:

1:OS-STUDENT

Available: Copies:

Small data : the tiny clues that uncover huge trends

Lindström, Martin, 1970-

Cover image http://www.netread.com/jcusers2/bk1388/684/9781250080684/image/lgcover.9781250080684.jpg

Format:

Books

Publication Date

2016

Excerpt:

1:OS-STUDENT

Available: Copies:

Consumer behavior

Schiffman, Leon G. (DE-588)154336181

Inhaltsverzeichnis

Format:

Books

Publication Date

2015

Excerpt:

1:OS-STUDENT

Available: Copies:

Analysing the narrative in the game of Motlotlo to better understand the relationship that consumers have with product brands

Makhafola, Kelebogile.

Format:

Manuscript

Publication Date

2015

Excerpt:

1:OS-STUDENT

Available: Copies:

10.

Social marketing and behaviour change : models, theory and applications

Brennan, Linda L. author.

Format:

Books

Publication Date

2014

Excerpt:

1:OS-STUDENT

Available: Copies:

11.

Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be the coach' campaign

Mujeer, A. Qasim.

Format:

Manuscript

Publication Date

2014

Excerpt:

1:OS-STUDENT

Available: Copies:

12.

The artist as a physical brand : do audiences have a reaction to artists' dress attire?

Muhwati, Olga.

Format:

Manuscript

Publication Date

2014

Excerpt:

1:OS-STUDENT

Available: Copies:

13.

How cool brands stay hot : branding to Generation Y

Bergh, Joeri van den, 1971-

Format:

Books

Publication Date

2013

Excerpt:

1:OS-STUDENT

Available: Copies:

14.

Consumer behavior analysis : (A) rational approach to consumer choice

Hantula, Donald A.

Format:

Books

Publication Date

2013

Excerpt:

own research direction. All students of marketing theory, behavior analysis and consumer choice will

Available: Copies:

15.

Consumer behaviour : perspectives, findings and explanations

O'Shaughnessy, John, 1927-

Format:

Books

Publication Date

2013

Excerpt:

Continued: Application -- Appendix 3A Student Project: Obtaining a Script or Protocol of a Buying Episode

Available: Copies:

16.

Introduction to consumer behaviour

Joubert, Johan Pierre Retief, editor.

Format:

Books

Publication Date

2013

Excerpt:

1:OS-STUDENT

Available: Copies:

17.

Emotions and consumption behaviour

Soscia, Isabella.

Format:

Books

Publication Date

2013

Excerpt:

1:OS-STUDENT

Available: Copies:

18.

Customer sense : how the 5 senses influence buying behavior

Krishna, Aradhna.

Format:

Books

Publication Date

2013

Excerpt:

1:OS-STUDENT

Available: Copies:

19.

Consumer behaviour

Blythe, Jim.

Format:

Books

Publication Date

2013

Excerpt:

1:OS-STUDENT

Available: Copies:

20.

Mobile influence : the new power of the consumer

Martin, Chuck, 1949- author.

Format:

Books

Publication Date

2013

Excerpt:

1:OS-STUDENT

Available: Copies:

21.

Consumer behavior

Hoyer, Wayne D. author.

Format:

Books

Publication Date

2013

Excerpt:

enjoyable guide to this essential subject, enabling students and professionals alike to master the skills

Available: Copies:

22.

Consumer behaviour

Parumasur, Sanjana Brijball.

Format:

Books

Publication Date

2012

Excerpt:

1:OS-STUDENT

Available: Copies:

23.

Cover image for Hey, what board is that? : an auto/ethnographic exploration : the trends and purchase desicions among longboarders and the benefits for brands who facilitate them

Hey, what board is that? : an auto/ethnographic exploration : the trends and purchase desicions among longboarders and the benefits for brands who facilitate them

Pauling, Thomas Gordan.

Format:

Computer file

Publication Date

2012

Excerpt:

1:OS-STUDENT

Available: Copies:

24.

Happy customers everywhere : how your business can profit from the insights of positive psychology

Schmitt, Bernd.

Format:

Books

Publication Date

2012

Excerpt:

1:OS-STUDENT

Available: Copies:

25.

Online consumer behavior : theory and research in social media, advertising, and e-tail

Close, Angeline, editor.

Format:

Books

Publication Date

2012

Excerpt:

1:OS-STUDENT

Available: Copies:

26.

Handbook of developments in consumer behaviour

Wells, Victoria.

Format:

Books

Publication Date

2012

Excerpt:

1:OS-STUDENT

Available: Copies:

27.

No B.S. guide to marketing to leading edge boomers and seniors : [the ultimate no holds barred, take no prisoners roadmap to the money]

Kennedy, Dan S., 1954-

Format:

Books

Publication Date

2012

Excerpt:

1:OS-STUDENT

Available: Copies:

28.

Product innovation toolbox : a field guide to consumer understanding and research

Beckley, Jacqueline H.

Format:

Books

Publication Date

2012

Excerpt:

results -- 1.9.Do not "winstonize" -- 1.10.Making it public - helpful hints to grow from student to

Available: Copies:

29.

Brandwashed : tricks companies use to manipulate our minds and persuade us to buy

Lindström, Martin, 1970-

Format:

Books

Publication Date

2012

Excerpt:

1:OS-STUDENT

Available: Copies:

30.

Cover image for An exploration of how social influences such as social groups, the media and economic situations affect the emerging young market's buying behaviors

An exploration of how social influences such as social groups, the media and economic situations affect the emerging young market's buying behaviors

Rawson, Lisa.

Format:

Computer file

Publication Date

2011

Excerpt:

1:OS-STUDENT

Available: Copies:

31.

E-marketing : theory and application

Dann, Stephen, 1973-

Format:

Books

Publication Date

2011

Excerpt:

1:OS-STUDENT

Available: Copies:

32.

Bounded rationality and industrial organization

Spiegler, Ran.

Format:

Books

Publication Date

2011

Excerpt:

1:OS-STUDENT

Available: Copies:

33.

Consumer behaviour

Schiffman, Leon G.

Format:

Books

Publication Date

2011

Excerpt:

1:OS-STUDENT

Available: Copies:

34.

How cool brands stay hot : branding to generation Y

Bergh, Joeri van den.

Format:

Books

Publication Date

2011

Excerpt:

1:OS-STUDENT

Available: Copies:

35.

Consumer behaviour : market segmentation.

Schiffman, Leon G. Consumer behaviour 4th ed.

Format:

Books

Publication Date

2011

Excerpt:

1:OS-STUDENT

Available: Copies:

36.

Consumer behavior : science and practice

Kardes, Frank R.

Format:

Books

Publication Date

2011

Excerpt:

1:OS-STUDENT

Available: Copies:

37.

Consumer behavior

Hoyer, Wayne D.

Format:

Books

Publication Date

2010

Excerpt:

1:OS-STUDENT

Available: Copies:

38.

The buying brain : secrets for selling to the subconscious mind

Pradeep, A. K., 1963-

Format:

Books

Publication Date

2010

Excerpt:

1:OS-STUDENT

Available: Copies:

39.

Sensory marketing : research on the sensuality of products

Krishna, Aradhna.

Format:

Books

Publication Date

2010

Excerpt:

1:OS-STUDENT

Available: Copies:

40.

Neuromarketing : exploring the brain of the consumer

Zurawicki, Leon.

Format:

Books

Publication Date

2010

Excerpt:

1:OS-STUDENT

Available: Copies:

41.

Interpreting consumer choice : the behavioral perspective model

Foxall, G. R.

Format:

Books

Publication Date

2010

Excerpt:

1:OS-STUDENT

Available: Copies:

42.

The objects of affection : semiotics and consumer culture

Berger, Arthur Asa, 1933-

Format:

Books

Publication Date

2010

Excerpt:

1:OS-STUDENT

Available: Copies:

43.

Consumer Behaviour & marketing communication

Kazmi, S. H. H.

Format:

Books

Publication Date

2010

Excerpt:

1:OS-STUDENT

Available: Copies:

44.

Consumer behavior & marketing strategy

Peter, J. Paul.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018705451&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2010

Excerpt:

1:OS-STUDENT

Available: Copies:

45.

Marketing the same difference : cultural and language dichotomy in advertising

Seeco, Louis Itumeleng.

Format:

Books

Publication Date

2010

Excerpt:

1:OS-STUDENT

Available: Copies:

46.

Consumer behavior

Schiffman, Leon G.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2010

Excerpt:

1:OS-STUDENT

Available: Copies:

47.

Buy ology : how everything we believe about why we buy is wrong

Lindström, Martin, 1970-

Format:

Books

Publication Date

2009 2008

Excerpt:

1:OS-STUDENT

Available: Copies:

48.

Why we buy : the science of shopping

Underhill, Paco.

Sample text http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-s.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-d.html

Format:

Books

Publication Date

2009

Excerpt:

1:OS-STUDENT

Available: Copies:

49.

Consumer behaviour

Evans, Martin (Martin J.)

Format:

Books

Publication Date

2009

Excerpt:

1:OS-STUDENT

Available: Copies:

50.

Gender, design and marketing : how gender drives our perception of design and marketing

Moss, Gloria.

Format:

Books

Publication Date

2009

Excerpt:

1:OS-STUDENT

Available: Copies:

51.

Contemporary issues in marketing and consumer behaviour

Parsons, Elizabeth.

Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017309381&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2009

Excerpt:

1:OS-STUDENT

Available: Copies:

52.

Branding only works on cattle : the new way to get known (and drive your competitors crazy) / Jonathan Salem Baskin.

Baskin, Jonathan Salem.

Format:

Books

Publication Date

2009

Excerpt:

1:OS-STUDENT

Available: Copies:

53.

Cover image for The hunt for cool : an investigation of 'coolness' with regard to the consumer electronics industry, with special reference to Apple

The hunt for cool : an investigation of 'coolness' with regard to the consumer electronics industry, with special reference to Apple

Versfeld, R. Andrew.

Format:

Computer file

Publication Date

2009

Excerpt:

1:OS-STUDENT

Available: Copies:

54.

Advertising and the mind of the consumer : what works, what doesn't, and why.

Sutherland, Max.

Format:

Books

Publication Date

2008

Excerpt:

1:OS-STUDENT

Available: Copies:

55.

Buyology : how everything we believe about why we buy is wrong

Lindström, Martin, 1970-

Format:

Books

Publication Date

2008

Excerpt:

1:OS-STUDENT

Available: Copies:

56.

Consumer behavior and marketing strategy

Peter, J. Paul.

Table of contents only http://www.loc.gov/catdir/enhancements/fy0702/2006032470-t.html

Format:

Books

Publication Date

2008

Excerpt:

1:OS-STUDENT

Available: Copies:

57.

Consumer behavior : buying, having, and being

Solomon, Michael R.

Format:

Books

Publication Date

2008

Excerpt:

1:OS-STUDENT

Available: Copies:

58.

Consumer behaviour

Blythe, Jim

Format:

Books

Publication Date

2008

Excerpt:

1:OS-STUDENT

Available: Copies:

59.

Consumer behaviour

Schiffman, Leon G.

Format:

Books

Publication Date

2008

Excerpt:

1:OS-STUDENT

Available: Copies:

60.

Micro-economics and behavior

Frank, Robert H.

Format:

Books

Publication Date

2008

Excerpt:

1:OS-STUDENT

Available: Copies:

61.

Consumer behavior : building marketing strategy

Hawkins, Del I.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0668/2005054357-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0668/2005054357-d.html

Format:

Electronic Resources

Publication Date

2007

Excerpt:

1:OS-STUDENT

Available: Copies:

62.

Con$umed : how markets corrupt children, infantilize adults, and swallow citizens whole

Barber, Benjamin R., 1939-

Table of contents http://catdir.loc.gov/catdir/toc/ecip075/2006039751.html

Format:

Books

Publication Date

2007

Excerpt:

1:OS-STUDENT

Available: Copies:

63.

Herd how to change mass behaviour by harnessing our true nature

Earls, Mark.

Table of contents only http://www.loc.gov/catdir/toc/ecip0619/2006027031.html

Format:

Books

Publication Date

2007

Excerpt:

1:OS-STUDENT

Available: Copies:

64.

Understanding consumers of food products

Frewer, Lynn.

Format:

Books

Publication Date

2007

Excerpt:

1:OS-STUDENT

Available: Copies:

65.

Consumer behavior

Schiffman, Leon G.

Format:

Books

Publication Date

2007

Excerpt:

1:OS-STUDENT

Available: Copies:

66.

Preattentive processing of web advertising

Yoo, Chan Yun.

Table of contents only http://www.loc.gov/catdir/toc/ecip0717/2007018343.html

Format:

Books

Publication Date

2007

Excerpt:

1:OS-STUDENT

Available: Copies:

67.

Consumer behavior : buying, having, and being

Solomon, Michael R.

Format:

Books

Publication Date

2007

Excerpt:

1:OS-STUDENT

Available: Copies:

68.

Buyer behaviour : understanding consumer psychology and marketing

Du Plessis, P. J. (Phillipus Jacobus), 1943-

Format:

Books

Publication Date

2007

Excerpt:

1:OS-STUDENT

Available: Copies:

69.

Consumer behaviour in tourism

Swarbrooke, John.

Table of contents http://catdir.loc.gov/catdir/toc/fy0707/2006934146.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015029719&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015029719&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0708/2006934146-d.html

Format:

Books

Publication Date

2007

Excerpt:

1:OS-STUDENT

Available: Copies:

70.

Explorations of marketing in society

Gundlach, Gregory T. (Gregory Thomas)

Table of contents http://catdir.loc.gov/catdir/toc/ecip076/2006101636.html

Format:

Books

Publication Date

2007

Excerpt:

1:OS-STUDENT

Available: Copies:

71.

The Brand innovation manifesto : how to build brands, redefine markets, and defy conventions

Grant, John, 1964-

NetLibrary
E-book - Full text from MyiLibrary
Table of contents http://catdir.loc.gov/catdir/toc/ecip068/2006005380.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2006

Excerpt:

1:OS-STUDENT

Available: Copies:

72.

Consumer behaviour

Cant, M. C. (Michael Colin), 1957-

Format:

Books

Publication Date

2006

Excerpt:

1:OS-STUDENT

Available: Copies:

73.

Consumer behavior

Blackwell, Roger D.

Format:

Books

Publication Date

2006

Excerpt:

1:OS-STUDENT

Available: Copies:

74.

The making of the consumer : knowledge, power and identity in the modern world

Trentmann, Frank.

Table of contents http://www.loc.gov/catdir/toc/ecip0516/2005021928.html

Format:

Books

Publication Date

2006

Excerpt:

1:OS-STUDENT

Available: Copies:

75.

Lifestyle market segmentation

Cahill, Dennis J.

Format:

Books

Publication Date

2006

Excerpt:

1:OS-STUDENT

Available: Copies:

76.

Consumer behaviour

Wright, Ray, 1942-

Format:

Books

Publication Date

2006

Excerpt:

1:OS-STUDENT

Available: Copies:

77.

Consumer behaviour

Evans, Martin (Martin J.)

Format:

Books

Publication Date

2006

Excerpt:

1:OS-STUDENT

Available: Copies:

78.

Research in consumer behavior. Vol. 10

Belk, Russell W.

Format:

Books

Publication Date

2006

Excerpt:

1:OS-STUDENT

Available: Copies:

79.

The unmanageable consumer

Gabriel, Yiannis,, 1952-

Format:

Books

Publication Date

2006

Excerpt:

1:OS-STUDENT

Available: Copies:

80.

Treasure hunt : inside the mind of the new consumer

Silverstein, Michael J.

Format:

Books

Publication Date

2006

Excerpt:

1:OS-STUDENT

Available: Copies:

81.

Emotion and reason in consumer behavior

Chaudhuri, Arjun.

Format:

Books

Publication Date

2006

Excerpt:

1:OS-STUDENT

Available: Copies:

82.

Market opportunity analysis : text and cases

Stevens, Robert E., 1942-

Table of contents http://www.loc.gov/catdir/toc/ecip0513/2005015271.html

Format:

Books

Publication Date

2006

Excerpt:

1:OS-STUDENT

Available: Copies:

83.

Marketing and multicultural diversity

Rao, C. P.

Table of contents http://www.loc.gov/catdir/toc/ecip0519/2005026816.html

Format:

Books

Publication Date

2006

Excerpt:

1:OS-STUDENT

Available: Copies:

84.

Performing consumers : global capital and its theatrical seductions

Wickstrom, Maurya.

Connect
Connect
Publisher description http://www.loc.gov/catdir/enhancements/fy0654/2006000390-d.html
Table of contents only http://www.loc.gov/catdir/toc/ecip066/2006000390.html

Format:

Books

Publication Date

2006

Excerpt:

1:OS-STUDENT

Available: Copies:

85.

Tourism business frontiers : consumers, products and industry

Buhalis, Dimitrios.

Format:

Books

Publication Date

2006 2005

Excerpt:

1:OS-STUDENT

Available: Copies:

86.

Tourism consumption and representation : narratives of place and self

Meethan, Kevin.

Table of contents only http://www.loc.gov/catdir/toc/ecip0613/2006015906.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0723/2006015906-d.html

Format:

Books

Publication Date

2006

Excerpt:

1:OS-STUDENT

Available: Copies:

87.

Primal branding : create zealots for your brand, your company, and your future

Hanlon, Patrick.

Sample text http://catdir.loc.gov/catdir/enhancements/fy0640/2005044708-s.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0630/2005044708-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015488731&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0630/2005044708-d.html

Format:

Books

Publication Date

2006

Excerpt:

1:OS-STUDENT

Available: Copies:

88.

Does advertising influence purchase behaviour of consumers when it comes to hair colouring products?

Brivik, L. H.

Format:

Manuscript

Publication Date

2006

Excerpt:

1:OS-STUDENT

Available: Copies:

89.

Think like your customer : a winning strategy to maximize sales by understanding how and why your customers buy

Stinnett, Bill.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0422/2004019679.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh051/2004019679.html
Publisher description http://catdir.loc.gov/catdir/description/mh051/2004019679.html

Format:

Books

Publication Date

2005

Excerpt:

1:OS-STUDENT

Available: Copies:

90.

Let them eat cake : marketing luxury to the masses-as well as the classes

Danziger, Pamela N.

Format:

Books

Publication Date

2005

Excerpt:

1:OS-STUDENT

Available: Copies:

91.

Consumer behaviour

Schiffman, Leon G.

Format:

Books

Publication Date

2005

Excerpt:

1:OS-STUDENT

Available: Copies:

92.

Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.

Peter, J. Paul.

Table of contents http://www.loc.gov/catdir/toc/mh041/2003071083.html
Publisher description http://www.loc.gov/catdir/description/mh051/2003071083.html

Format:

Books

Publication Date

2005

Excerpt:

1:OS-STUDENT

Available: Copies:

93.

Why women shop : secrets revealed

Minahan, Stella.

Format:

Books

Publication Date

2005

Excerpt:

1:OS-STUDENT

Available: Copies:

94.

Brand hijack : marketing without marketing

Wipperfürth, Alex.

Format:

Books

Publication Date

2005

Excerpt:

1:OS-STUDENT

Available: Copies:

95.

The consistent consumer : predicting future behavior through lasting values

Beller, Ken.

Table of contents http://catdir.loc.gov/catdir/toc/ecip053/2004026173.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0708/2004026173-d.html

Format:

Books

Publication Date

2005

Excerpt:

1:OS-STUDENT

Available: Copies:

96.

Consumer behavior : buying, having, and being

Solomon, Michael R.

Format:

Books

Publication Date

2004

Excerpt:

1:OS-STUDENT

Available: Copies:

97.

New woman hybridities : feminity, feminism and international consumer culture, 1880-1930

Beetham, Margaret, 1919-

Format:

Books

Publication Date

2004

Excerpt:

"This book will be essential reading for advanced students and researchers of American Studies

Available: Copies:

98.

Pocketbook power : how to reach the hearts and minds of today's most coveted consumers - women

Kanner, Bernice.

Publisher description http://www.loc.gov/catdir/description/mh041/2003025366.html
Table of contents http://www.loc.gov/catdir/toc/ecip0411/2003025366.html
Contributor biographical information http://www.loc.gov/catdir/bios/mh042/2003025366.html

Format:

Books

Publication Date

2004

Excerpt:

1:OS-STUDENT

Available: Copies:

99.

Consumer behavior

Hoyer, Wayne D.

Format:

Books

Publication Date

2004

Excerpt:

1:OS-STUDENT

Available: Copies:

100.

Consumer behavior : in fashion

Solomon, Michael R.

Format:

Books

Publication Date

2004

Excerpt:

-provoking information is presented in an engaging everyday context that helps students, business people, and scholars

Available: Copies:

101.

Consumer behavior : a strategic approach

Assael, Henry.

Format:

Books

Publication Date

2004

Excerpt:

1:OS-STUDENT

Available: Copies:

102.

Consumer behavior

Schiffman, Leon G.

Format:

Books

Publication Date

2004

Excerpt:

1:OS-STUDENT

Available: Copies:

103.

Why people buy things they don't need : understanding and predicting consumer behavior

Danziger, Pamela N.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0415/2004003269.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0913/2004003269-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0659/2004003269-d.html

Format:

Books

Publication Date

2004

Excerpt:

1:OS-STUDENT

Available: Copies:

104.

Consumers

Arnould, Eric J.

Table of contents http://catdir.loc.gov/catdir/toc/mh031/2002041065.html
Publisher description http://catdir.loc.gov/catdir/description/mh031/2002041065.html

Format:

Books

Publication Date

2004

Excerpt:

1:OS-STUDENT

Available: Copies:

105.

The consumption reader

Doel, Marcus A.

Format:

Books

Publication Date

2003

Excerpt:

1:OS-STUDENT

Available: Copies:

106.

Why we shop : emotional rewards and retail strategies

Pooler, Jim.

Format:

Books

Publication Date

2003

Excerpt:

1:OS-STUDENT

Available: Copies:

107.

Priceless : turning ordinary products into extraordinary experiences

LaSalle, Diana, 1949-

Format:

Books

Publication Date

2003

Excerpt:

1:OS-STUDENT

Available: Copies:

108.

Customer behaviour : consumer behaviour and beyond

Widing, Robert E.

Format:

Books

Publication Date

2003

Excerpt:

for international students and will also allow Australian students to gain a global context.

Available: Copies:

109.

Culinary taste : consumer behaviour in the international restaurant sector

Sloan, Donald.

Format:

Books

Publication Date

2003

Excerpt:

1:OS-STUDENT

Available: Copies:

110.

Buyer behaviour : a multi-cultural approach

Du Plessis, P. J. (Phillipus Jacobus), 1943-

Format:

Books

Publication Date

2003

Excerpt:

1:OS-STUDENT

Available: Copies:

111.

Effective marketing : creating and keeping customers

Zikmund, William G.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-d.html

Format:

Books

Publication Date

2002

Excerpt:

1:OS-STUDENT

Available: Copies:

112.

The personality continuum and consumer behavior

Albanese, Paul J.

Format:

Books

Publication Date

2002

Excerpt:

1:OS-STUDENT

Available: Copies:

113.

The social psychology of consumer behaviour

Bagozzi, Richard P.

Format:

Books

Publication Date

2002

Excerpt:

result is essential reading for students, researchers and practitioners in psychology and marketing, as

Available: Copies:

114.

Customers rule! : why the e-commerce honeymoon is over and where winning businesses go from here

Blackwell, Roger D.

Sample text http://catdir.loc.gov/catdir/samples/random045/2001017343.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/random053/2001017343.html
Publisher description http://catdir.loc.gov/catdir/description/random0414/2001017343.html

Format:

Books

Publication Date

2001

Excerpt:

1:OS-STUDENT

Available: Copies:

115.

Consumer behavior

Blackwell, Roger D.

Format:

Books

Publication Date

2001

Excerpt:

1:OS-STUDENT

Available: Copies:

116.

Consumer behaviour

Schiffman, Leon G.

Format:

Books

Publication Date

2001

Excerpt:

1:OS-STUDENT

Available: Copies:

117.

Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.

Peter, J. Paul.

Format:

Books

Publication Date

2001

Excerpt:

1:OS-STUDENT

Available: Copies:

118.

Emotional decisions : tradeoff difficulty and coping in consumer choice

Luce, Mary Frances, 1967-

Format:

Books

Publication Date

2001

Excerpt:

1:OS-STUDENT

Available: Copies:

119.

Why we buy : the science of shopping

Underhill, Paco.

Format:

Books

Publication Date

2000

Excerpt:

1:OS-STUDENT

Available: Copies:

120.

The soul of the new consumer : authenticity -- what we buy and why in the new economy

Lewis, David, 1942-

Format:

Books

Publication Date

2000

Excerpt:

1:OS-STUDENT

Available: Copies:

121.

Consumer behavior

Schiffman, Leon G.

Format:

Books

Publication Date

2000

Excerpt:

1:OS-STUDENT

Available: Copies:

122.

Customer behavior : consumer behavior & beyond

Sheth, Jagdish N.

Format:

Books

Publication Date

1999

Excerpt:

1:OS-STUDENT

Available: Copies:

123.

Consumer behaviour in tourism

Swarbrooke, John.

Format:

Books

Publication Date

1999

Excerpt:

1:OS-STUDENT

Available: Copies:

124.

Consumer behavior and marketing strategy

Peter, J. Paul.

Table of contents http://catdir.loc.gov/catdir/toc/mh022/98016996.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0707/98016996-b.html
Publisher description http://catdir.loc.gov/catdir/description/mh023/98016996.html

Format:

Books

Publication Date

1999

Excerpt:

1:OS-STUDENT

Available: Copies:

125.

Consumer behavior and marketing action

Assael, Henry.

Format:

Books

Publication Date

1998

Excerpt:

1:OS-STUDENT

Available: Copies:

126.

Consumer psychology for marketing

Foxall, G. R.

Format:

Books

Publication Date

1998

Excerpt:

1:OS-STUDENT

Available: Copies:

127.

Microeconomics and behavior

Frank, Robert H.

Format:

Books

Publication Date

1998 1997

Excerpt:

1:OS-STUDENT

Available: Copies:

128.

Consumer psychology for marketing

Foxall, G. R.

Format:

Books

Publication Date

1997

Excerpt:

1:OS-STUDENT

Available: Copies:

129.

Instructor's manual and video guide

Dupree, James V.

Format:

Books

Publication Date

1997

Excerpt:

1:OS-STUDENT

Available: Copies:

130.

Understanding the consumer : a psychological approach

Statt, David A., 1942-

Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=780392&custom_att_2=simple_viewer

Format:

Books

Publication Date

1997

Excerpt:

This book is a core text for students of consumer or buyer behaviour. It looks at the subject from

Available: Copies:

131.

Buyer behaviour : strategic marketing applications

Du Plessis, P. J.

Format:

Books

Publication Date

1997 1990

Excerpt:

1:OS-STUDENT

Available: Copies:

132.

Consumer behavior

Berkman, Harold W.

Format:

Books

Publication Date

1997

Excerpt:

1:OS-STUDENT

Available: Copies:

133.

Applied consumer behaviour

Evans, Martin (Martin J.)

Format:

Books

Publication Date

1996

Excerpt:

1:OS-STUDENT

Available: Copies:

134.

Consumer behavior and marketing action

Assael, Henry.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/94030946-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=006929337&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006929337&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/94030946-d.html

Format:

Books

Publication Date

1995

Excerpt:

1:OS-STUDENT

Available: Copies:

135.

Buyer behaviour : strategic marketing applications

Du Plessis, P. J. (Phillipus Jacobus), 1943-

Format:

Books

Publication Date

1995 1994

Excerpt:

1:OS-STUDENT

Available: Copies:

136.

Buyer behavior in marketing strategy

Howard, John A.

Format:

Books

Publication Date

1994

Excerpt:

1:OS-STUDENT

Available: Copies:

137.

Consumer behavior

Schiffman, Leon G.

Table of contents http://www.gbv.de/dms/bowker/toc/9780136690030.pdf

Format:

Books

Publication Date

1994

Excerpt:

1:OS-STUDENT

Available: Copies:

138.

Consumer behavior : implications for marketing strategy

Hawkins, Del I.

Format:

Books

Publication Date

1992

Excerpt:

1:OS-STUDENT

Available: Copies:

139.

Consumer behavior

Schiffman, Leon G.

Table of contents http://www.gbv.de/dms/bowker/toc/9780131705319.pdf

Format:

Books

Publication Date

1991

Excerpt:

1:OS-STUDENT

Available: Copies:

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(11)

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(7)

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(5)

Olson, Jerry C. (Jerry Corrie), 1944-

(5)

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(5)

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(4)

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(4)

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(1)

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(1)

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(1)

Lang, Tim.

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Lewis, David, 1942-

(1)

Lindquist, Jay D.

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(1)

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(1)

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(1)

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(1)

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Pauling, Thomas Gordan.

(1)

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(1)

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(1)

Pooler, Jim.

(1)

Pradeep, A. K., 1963-

(1)

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(1)

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(22)

Motivation research (Marketing)

(15)

Marketing research.

(12)

Marketing -- Psychological aspects.

(10)

Branding (Marketing)

(7)

Consumers' preferences.

(6)

Consumers.

(6)

Shopping -- Psychological aspects.

(6)

Verbraucherverhalten.

(6)

Consumer behavior -- United States.

(5)

Consumers -- Psychology.

(5)

Consumption (Economics)

(5)

Neuromarketing.

(5)

Target marketing.

(5)

Consumers -- Research.

(4)

Market segmentation.

(4)

South Africa.

(4)

United States.

(4)

Consommateurs -- Comportement.

(3)

(3)

(3)

(3)

(3)

(3)

(3)

Advertising -- Psychological aspects.

(2)

Brand choice.

(2)

Brand loyalty.

(2)

Brand name products.

(2)

Communication in marketing.

(2)

Consumentengedrag.

(2)

Consumer behavior -- Psychological aspects.

(2)

Consumer behavior -- South Africa.

(2)

Consumer behavior -- United States -- Case studies.

(2)

Consumer behaviour

(2)

Consumer behaviour.

(2)

Consumer satisfaction.

(2)

Consumers -- Attitudes.

(2)

Consumers -- South Africa.

(2)

Consumption (Economics) -- Psychological aspects.

(2)

Consumption (Economics) -- Social aspects.

(2)

Export marketing.

(2)

Generation Y.

(2)

Lehrbuch.

(2)

Market surveys -- United States.

(2)

Marketing -- Social aspects.

(2)

Marketing -- South Africa.

(2)

Microeconomics.

(2)

Psychology -- Social aspects.

(2)

Self-interest.

(2)

Senses and sensation.

(2)

(2)

(2)

(2)

(2)

Young adult consumers.

(2)

Young consumers.

(2)

Advertising -- South Africa -- Cross-cultural studies.

(1)

Advertising.

(1)

Affluent consumers -- Psychology.

(1)

Análisis de mercadeo -- Estados Unidos.

(1)

Aufsatzsammlung

(1)

Brand choice -- Psychological aspects.

(1)

Brand name products -- Economic aspects.

(1)

Brand name products -- Psychological aspects.

(1)

Brand name products -- Social aspects.

(1)

Capitalism -- United States.

(1)

Capitalism.

(1)

Case studies.

(1)

Child consumers -- United States.

(1)

Child consumers.

(1)

Clothing and dress -- Marketing.

(1)

Commercial art -- Sex differences.

(1)

Communication in marketing -- India.

(1)

Comportamiento del consumidor -- Estados Unidos -- Estudio de casos.

(1)

Comportamiento del consumidor -- Estados Unidos.

(1)

Consommateurs -- Comportement -- États-Unis -- Cas, Études de.

(1)

Consommateurs -- Comportement -- États-Unis.

(1)

Consumenten.

(1)

Consumer behavior

(1)

Consumer behavior -- Examinations, questions, etc.

(1)

Consumer behavior -- History -- 20th century.

(1)

Consumer behavior -- India.

(1)

Consumer behavior -- South Africa -- Cross-cultural studies.

(1)

Consumer behavior -- Textbooks.

(1)

Consumer protection.

(1)

Consumer research.

(1)

Consumers -- Examinations, questions, etc.

(1)

Consumers -- Reseach.

(1)

Consumers' preferences -- Econometric models.

(1)

Consumptiemaatschappij.

(1)

Consumption (Economics) -- United States.

(1)

Cross-cultural studies.

(1)

Culture -- Semiotic models.

(1)

(1)

(1)

(1)

(1)

Economic man -- Examinations, questions, etc.

(1)

Economics -- Psychological aspects.

(1)

Economics -- Sociological aspects.

(1)

Electronic commerce -- Psychological aspects.

(1)

Emotions.

(1)

Fashion merchandising.

(1)

Femininity.

(1)

Feminism.

(1)

Feminist theory.

(1)

Fidélité à une marque.

(1)

Food habits.

(1)

Food preferences.

(1)

Geographical perception.

(1)

Industrial design.

(1)

Industrial organization (Economic theory)

(1)

Information behavior.

(1)

Internet advertising -- Psychological aspects.

(1)

Internet marketing -- United States.

(1)

Internet.

(1)

Kind.

(1)

Konsumentenverhalten.

(1)

Konsumentpsykologi.

(1)

Language and culture.

(1)

Lifestyles -- Case studies.

(1)

Lifestyles -- Economic aspects.

(1)

Lifestyles.

(1)

Luxuries -- Marketing.

(1)

Markenpolitik.

(1)

Market segmentation -- South Africa.

(1)

Market surveys -- United States -- Case studies.

(1)

Marketing

(1)

Marketing -- Management.

(1)

Marketing -- Moral and ethical aspects.

(1)

Marketing -- Planning.

(1)

Marketing -- Research.

(1)

Marketing -- Sex differences.

(1)

Marknadsföring.

(1)

Marques de commerce -- Choix.

(1)

Mass society.

(1)

Material culture.

(1)

Materialism -- Social aspects -- United States.

(1)

Materialism -- Social aspects.

(1)

Merchandising.

(1)

Microeconomics -- Examinations, questions, etc.

(1)

Middle class.

(1)

Mobile commerce.

(1)

Motivation research (Marketing) -- Examinations, questions, etc.

(1)

Motivational research (Marketing)

(1)

New products -- Psychological aspects.

(1)

(1)

(1)

(1)

(1)

Processed foods -- Marketing.

(1)

Produits de marque -- Aspect psychologique.

(1)

Produits de marque -- Aspect social.

(1)

Produits de marque -- Commercialisation.

(1)

Produits de marque -- Marketing.

(1)

Psychologie.

(1)

Public interest.

(1)

Public relations & advertising.

(1)

Restaurant management.

(1)

Retail trade.

(1)

Risk-taking (Psychology)

(1)

Self-control.

(1)

Self-interest -- Examinations, questions, etc.

(1)

Selling.

(1)

Semiotics -- Psychological aspects.

(1)

Semiotics -- Social aspects.

(1)

Sensuality.

(1)

Social conditions

(1)

Social interaction.

(1)

Stores, Retail -- Psychological aspects.

(1)

Style de vie -- Aspect économique.

(1)

(1)

(1)

(1)

(1)

Tourism -- Marketing.

(1)

Tourism -- Social aspects.

(1)

Tourisme.

(1)

USA.

(1)

United States -- Social conditions -- 1980-

(1)

Verbraucherverhalten

(1)

Verenigde Staten.

(1)

Wireless communication systems.

(1)

Women -- Identity.

(1)

comportement du consommateur -- recherche scientifique.

(1)

consommateur -- recherche scientifique.

(1)

marketing -- recherche scientifique.

(1)

Études de marché -- États-Unis -- Cas, Études de.

(1)

Études de marché -- États-Unis.

(1)

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