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1. 
Cover image for Web rules : how the Internet is changing the way consumers make choices
by 
Murphy, Tom, 1953-
Format: 
Electronic Resources
Publication Date 
2000
Excerpt: 
Web rules : how the Internet is changing the way consumers make choices / Murphy, Tom, 1953-
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3. 
Cover image for Karma queens, geek gods, and innerpreneurs
by 
Rentel, Ron.
Format: 
Books
Publication Date 
2007
Excerpt: 
of consumer life and C-types applied -- The psyche construct -- The C-type construct in a Web
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