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0000000000000000IIE

Brand storytelling : put customers at the heart of your brand story

Rodriguez, Miri, author.

Format:

Books

Publication Date

2023

Excerpt:

Available: Copies:

Personal selling

Van Heerden, Neels, 1957- editor.

Format:

Books

Publication Date

2014

Excerpt:

-- 4. Sales knowledge -- 5. Managing yourself and your time -- 6. Prospecting -- 7. Planning the sales

Available: Copies:

Emotional labor in the 21st century : diverse perspectives on the psychology of emotion regulation at work

Grandey, Alicia.

Format:

Books

Publication Date

2013

Excerpt:

Influence Emotional Labor? / Hazel-Anne M. Johnson -- 4.The Social Effects of Emotion Regulation in

Available: Copies:

Relationship selling

Johnston, Mark W.

Table of contents http://catdir.loc.gov/catdir/toc/ecip073/2006034513.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0707/2006034513-d.html

Format:

Books

Publication Date

2008

Excerpt:

Available: Copies:

Customer care excellence : how to create an effective customer focus

Cook, Sarah, 1955-

Format:

Books

Publication Date

2008

Excerpt:

-- 3. Listening to customers -- 4. Implementing a service excellence strategy -- 5. Empowerment and

Available: Copies:

Buyer behaviour : understanding consumer psychology and marketing

Du Plessis, P. J. (Phillipus Jacobus), 1943-

Format:

Books

Publication Date

2007

Excerpt:

Available: Copies:

Handbook of customer satisfaction and loyalty measurement

Hill, Nigel, 1952-

Format:

Books

Publication Date

2006

Excerpt:

1. Introduction -- 2. Why measure customer satisfaction? -- 3. Loyalty -- 4. The value-profit chain

Available: Copies:

ProfitBrand : how to increase the profitability, accountability & sustainability of brands

Wreden, Nick.

ebrary http://site.ebrary.com/id/10096170
Table of contents http://catdir.loc.gov/catdir/toc/ecip056/2005001872.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0912/2005001872-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005001872-d.html

Format:

Books

Publication Date

2005

Excerpt:

Table 4.4 Customer equity dashboard Table 4.5 Retention-based equity Table 4.6 Fill

Available: Copies:

Passionate and profitable : why customer strategies fail and ten steps to do them right

Arussy, Lior.

Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0617/2004022230-b.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0617/2004022230-d.html
Table of contents only http://www.loc.gov/catdir/toc/ecip051/2004022230.html

Format:

Books

Publication Date

2005

Excerpt:

--what defines our total experience? -- Critical choice 4--what customers do we neglect? -- Critical

Available: Copies:

10.

Revolutionize your customer experience / Colin Shaw.

Shaw, Colin, 1928-

Contributor biographical information http://www.loc.gov/catdir/bios/hol059/2004056536.html
Publisher description http://www.loc.gov/catdir/description/hol054/2004056536.html
Table of contents http://www.loc.gov/catdir/toc/hol052/2004056536.html

Format:

Books

Publication Date

2005

Excerpt:

principles -- 4. The enablers -- 5. Sensory experiences -- 6. Naive orientation -- 7. Transactional

Available: Copies:

11.

The consumer-- or else! : consumer-centric business paradigms

Schuster, Camille Passler, 1950-

Table of contents http://www.loc.gov/catdir/toc/ecip044/2003012040.html

Format:

Books

Publication Date

2004

Excerpt:

. 4. Suppliers (Suppliers, Producers, Manufacturers) -- Ch. 5. Distributors (Retailers, Wholesalers

Available: Copies:

12.

Culture and positioning as determinants of strategy : personality and the business organization

Ellson, Tony, 1953-

Table of contents http://www.loc.gov/catdir/toc/fy046/2003065683.html
Publisher description http://www.loc.gov/catdir/description/hol053/2003065683.html
Contributor biographical information http://www.loc.gov/catdir/bios/hol056/2003065683.html

Format:

Books

Publication Date

2004

Excerpt:

, targeting and positioning -- 3. Positioning -- 4. Organizational culture and positioning : the link to

Available: Copies:

13.

What's keeping your customers up at night? : close more deals by selling to your client's pain

Cody, Steven.

Publisher description http://www.loc.gov/catdir/description/mh031/2002154748.html
Publisher description http://www.loc.gov/catdir/description/mh031/2002154748.html.
Contributor biographical information http://www.loc.gov/catdir/bios/mh042/2002154748.html

Format:

Books

Publication Date

2003

Excerpt:

) -- 3. Selling Against the Pain (Applying Salve to the Wound) -- 4. Getting the Commitment (Healing the

Available: Copies:

14.

Customer relationship management

Anderson, Kristin, 1962-

Contributor biographical information http://catdir.loc.gov/catdir/bios/mh051/2002277589.html
Publisher description http://catdir.loc.gov/catdir/description/mh051/2002277589.html

Format:

Books

Publication Date

2002

Excerpt:

. Managing Your Customer Service/Sales Profile -- 4. Choosing Your CRM Strategy -- 5. Managing and Sharing

Available: Copies:

15.

Aftermarketing : how to keep customers for life through relationship marketing

Vavra, Terry G.

Format:

Books

Publication Date

1995

Excerpt:

-Compiled Databases -- Ch. 3. The Value of a Customer Information File -- Ch. 4. Blueprinting Customer Contact

Available: Copies:

16.

Advances in relationship marketing

Payne, Adrian.

Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007108218&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

1995

Excerpt:

-Term Customer Loyalty: A Strategic Approach / Moira Clark and Adrian Payne -- 4. Internal Marketing: Myth versus

Available: Copies:

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