Cover image for Stop acting like a seller and start thinking like a buyer : improve sales effectiveness by helping customers buy
Title:
Stop acting like a seller and start thinking like a buyer : improve sales effectiveness by helping customers buy
Author:
Acuff, Jerry, 1949-
ISBN:
9780470068342
Personal Author:
Publication Information:
Hoboken, N.J. : John Wiley, ©2007.
Physical Description:
x, 259 pages : illustrations ; 24 cm
Contents:
Start with the right mindset -- If people love to buy, we should help them buy -- Eight laws of sales intent -- Build your knowledge, messaging, relationships -- Develop interest so customers will hear you -- Engage customers in meaningful dialogue -- Learn the situation/problem/challenge -- Tell your story -- Ask for a commitment -- How to build positive, productive business relationships -- Your business development drives your future.
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