Building great customer experiences / Shaw, Colin, 1958-

Seven power strategies for building customer loyalty / Timm, Paul R.

Managing service excellence : the ultimate guide to building and maintaining a customer-centric

Customer equity : building and managing relationships as valuable assets / Blattberg, Robert C

: building an integrated marketing plan with story -- The brand story hero: put your customers at the heart

. Social marketing expert Mari Smith outlines a step-by-step plan for building a sizable, loyal network

-- Customers in control, forever -- Get closer, get smarter, get ready -- Building a common purpose -- Talent

Self assessment--How well are you currently doing in building customer loyalty? -- Weekly ideas

your client wants to be: mastering the goals inquiry -- Part III Intelligent inquiries for building

building enduring, highly profitable customer relationships."--Jacket.

: conditioning the customer -- Middle game : building a powerful position -- Late middle game positioning -- End

Customer Programs -- Ch. 9. Building an Internal Organization to Support Aftermarketing.

Reality / Deborah Helman and Adrian Payne -- 5. Building Customer Relationships through Internal Marketing