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13.

The B2B executive playbook : the ultimate weapon for achieving sustainable, predictable & profitable growth

by

Geehan, Sean, author.

Publisher description http://catdir.loc.gov/catdir/enhancements/fy1405/2011034195-d.html

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Publication Date

2011

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14.

Relationship selling

by

Johnston, Mark W.

Table of contents http://catdir.loc.gov/catdir/toc/ecip073/2006034513.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0707/2006034513-d.html

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Books

Publication Date

2008

Excerpt:

Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip073/2006034513.html">http://catdir

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15.

The satisfied customer : winners and losers in the battle for buyer preference

by

Fornell, Claes.

Table of contents only http://www.loc.gov/catdir/toc/ecip0720/2007024932.html

Format:

Books

Publication Date

2007

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Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip0720/2007024932.html">http://www

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16.

Stop acting like a seller and start thinking like a buyer : improve sales effectiveness by helping customers buy

by

Acuff, Jerry, 1949-

Table of contents http://catdir.loc.gov/catdir/toc/ecip074/2006036783.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016972314&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0741/2006036783-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0741/2006036783-d.html

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Publication Date

2007

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Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip074/2006036783.html">http://catdir

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17.

What the customer wants you to know : how everybody needs to think differently about sales

by

Charan, Ram.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0723/2007030980.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016512961&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016512961&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0828/2007030980-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0828/2007030980-d.html

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Publication Date

2007

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Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0723/2007030980.html">http://catdir

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18.

Build your customer strategy : a guide to creating profitable relationships

by

Barnes, James G.

Table of contents only http://www.loc.gov/catdir/toc/ecip0610/2006008676.html

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Publication Date

2006

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Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip0610/2006008676.html">http://www

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19.

Connecting with your customers.

by

Harvard Business School.

Table of contents only http://www.loc.gov/catdir/toc/ecip0610/2006007913.html

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Publication Date

2006

Excerpt:

Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip0610/2006007913.html">http://www

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20.

Beyond six sigma : profitable growth throuth customer value creation

by

Plaster, Gary.

Table of contents only http://www.loc.gov/catdir/toc/ecip0517/2005023556.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0623/2005023556-d.html

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Publication Date

2006

Excerpt:

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21.

Questions that sell : the powerful process for discovering what your customer really wants

by

Cherry, Paul.

Table of contents http://www.loc.gov/catdir/toc/ecip063/2005033216.html

Format:

Books

Publication Date

2006

Excerpt:

Table of contents <a href="http://www.loc.gov/catdir/toc/ecip063/2005033216.html">http://www

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22.

Trust-based selling : using customer focus and collaboration to build long-term relationships

by

Green, Charles H.

Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0623/2005031036-b.html

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Publication Date

2006

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/2005031036-b.html">http://www.loc.gov/catdir/enhancements/fy0623/2005031036-b.html</a>

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23.

Up close and personal? : customer relationship marketing @ work

by

Gamble, Paul R.

Table of contents http://www.loc.gov/catdir/toc/ecip066/2006001621.html

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Books

Publication Date

2006

Excerpt:

Table of contents <a href="http://www.loc.gov/catdir/toc/ecip066/2006001621.html">http://www

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24.

Great customer connections : simple psychological techniques that guarantee exceptional service

by

Gallagher, Richard S.

Table of contents http://www.loc.gov/catdir/toc/ecip063/2005033220.html

Format:

Books

Publication Date

2006

Excerpt:

Table of contents <a href="http://www.loc.gov/catdir/toc/ecip063/2005033220.html">http://www

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25.

Think like your customer : a winning strategy to maximize sales by understanding how and why your customers buy

by

Stinnett, Bill.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0422/2004019679.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh051/2004019679.html
Publisher description http://catdir.loc.gov/catdir/description/mh051/2004019679.html

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Publication Date

2005

Excerpt:

Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0422/2004019679.html">http://catdir

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26.

Revolutionize your customer experience / Colin Shaw.

by

Shaw, Colin, 1928-

Contributor biographical information http://www.loc.gov/catdir/bios/hol059/2004056536.html
Publisher description http://www.loc.gov/catdir/description/hol054/2004056536.html
Table of contents http://www.loc.gov/catdir/toc/hol052/2004056536.html

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Publication Date

2005

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27.

Passionate and profitable : why customer strategies fail and ten steps to do them right

by

Arussy, Lior.

Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0617/2004022230-b.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0617/2004022230-d.html
Table of contents only http://www.loc.gov/catdir/toc/ecip051/2004022230.html

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Publication Date

2005

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28.

Willie's way : 6 secrets for wooing, wowing, and winning customers and their loyalty

by

Van Hooser, Phillip, 1957-

Table of contents only http://www.loc.gov/catdir/toc/ecip0512/2005013737.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0622/2005013737-b.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0622/2005013737-d.html

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Publication Date

2005

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29.

Your client's story : know your clients and the rest will follow

by

West, Scott, 1959-

Table of contents http://www.loc.gov/catdir/toc/ecip058/2005004959.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0708/2005004959-d.html

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Publication Date

2005

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30.

Life after the 30-second spot : energize your brand with a bold mix of alternatives to traditional advertising

by

Jaffe, Joseph, 1970-

Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2005000050.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-d.html

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Publication Date

2005

Excerpt:

Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip055/2005000050.html">http://catdir

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31.

ProfitBrand : how to increase the profitability, accountability & sustainability of brands

by

Wreden, Nick.

ebrary http://site.ebrary.com/id/10096170
Table of contents http://catdir.loc.gov/catdir/toc/ecip056/2005001872.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0912/2005001872-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005001872-d.html

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Publication Date

2005

Excerpt:

Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip056/2005001872.html">http://catdir

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32.

Killer customers : tell the good from the bad and crush your competitors

by

Selden, Larry.

Table of contents http://catdir.loc.gov/catdir/toc/fy053/2005295694.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0720/2005295694-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0720/2005295694-d.html

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Publication Date

2004

Excerpt:

Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy053/2005295694.html">http://catdir

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33.

Culture and positioning as determinants of strategy : personality and the business organization

by

Ellson, Tony, 1953-

Table of contents http://www.loc.gov/catdir/toc/fy046/2003065683.html
Publisher description http://www.loc.gov/catdir/description/hol053/2003065683.html
Contributor biographical information http://www.loc.gov/catdir/bios/hol056/2003065683.html

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Publication Date

2004

Excerpt:

Table of contents <a href="http://www.loc.gov/catdir/toc/fy046/2003065683.html">http://www

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34.

The consumer-- or else! : consumer-centric business paradigms

by

Schuster, Camille Passler, 1950-

Table of contents http://www.loc.gov/catdir/toc/ecip044/2003012040.html

Format:

Books

Publication Date

2004

Excerpt:

Table of contents <a href="http://www.loc.gov/catdir/toc/ecip044/2003012040.html">http://www

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35.

The behavioral advantage : what the smartest, most successful companies do differently to win in the B2B arena

by

Bacon, Terry R.

Table of contents http://www.loc.gov/catdir/toc/ecip0411/2003024328.html

Format:

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Publication Date

2004

Excerpt:

Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0411/2003024328.html">http://www

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36.

What's keeping your customers up at night? : close more deals by selling to your client's pain

by

Cody, Steven.

Publisher description http://www.loc.gov/catdir/description/mh031/2002154748.html
Publisher description http://www.loc.gov/catdir/description/mh031/2002154748.html.
Contributor biographical information http://www.loc.gov/catdir/bios/mh042/2002154748.html

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Publication Date

2003

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37.

Dealing with difficult people

by

Osborne, Christina.

Publisher description http://catdir.loc.gov/catdir/enhancements/fy0721/2001055343-d.html

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Publication Date

2002

Excerpt:

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38.

Customer relationship management

by

Anderson, Kristin, 1962-

Contributor biographical information http://catdir.loc.gov/catdir/bios/mh051/2002277589.html
Publisher description http://catdir.loc.gov/catdir/description/mh051/2002277589.html

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Publication Date

2002

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.html">http://catdir.loc.gov/catdir/bios/mh051/2002277589.html</a>

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39.

101 ways to really satisfy your customers

by

Griffiths, Andrew, 1966-

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0662/2003276974-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0662/2003276974-d.html

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Publication Date

2002

Excerpt:

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40.

Emotion marketing : the Hallmark way of winning customers for life

by

Robinette, Scott.

Contributor biographical information http://www.loc.gov/catdir/bios/mh041/00065374.html
Publisher description http://www.loc.gov/catdir/description/mh021/00065374.html
Table of contents http://www.loc.gov/catdir/toc/mh021/00065374.html

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Publication Date

2001

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