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00IIE
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1. 
Cover image for Handbook of customer satisfaction and loyalty measurement
by 
Hill, Nigel, 1952-
Format: 
Books
Publication Date 
2006
Excerpt: 
Marketing research.
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2. 
Cover image for Culture and positioning as determinants of strategy : personality and the business organization
by 
Ellson, Tony, 1953-
Format: 
Books
Publication Date 
2004
Excerpt: 
strategy -- 5. Reports from contemporary business -- Pt. III. Research design and methodology -- 6. In
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