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The marketing manifesto

Hood, David J.

Format:

Books

Publication Date

2013

Excerpt:

1:OS-STUDENT

Available: Copies:

Stand out social marketing : 6 keys to rise above the noise, differentiate your brand, and build an outstanding online presence

Lewis, Mike, 1975-

Format:

Books

Publication Date

2013

Excerpt:

1:OS-STUDENT

Available: Copies:

Emotional labor in the 21st century : diverse perspectives on the psychology of emotion regulation at work

Grandey, Alicia.

Format:

Books

Publication Date

2013

Excerpt:

1:OS-STUDENT

Available: Copies:

Loyalty 3.0 : how big data and gamification are revolutionizing customer and employee engagement

Paharia, Rajat.

Format:

Books

Publication Date

2013

Excerpt:

1:OS-STUDENT

Available: Copies:

Going social : excite customers, generate buzz, and energize your brand with the power of social media

Goldman, Jeremy.

Format:

Books

Publication Date

2013

Excerpt:

1:OS-STUDENT

Available: Copies:

Customers first : dominate your market by winning them over where it counts the most

Bueno, Bolivar J.

Format:

Books

Publication Date

2012

Excerpt:

1:OS-STUDENT

Available: Copies:

The market-driven supply chain : a revolutionary model for sales and operations planning in the new on-demand economy

Burrows, Robert P. (Robert Penn)

Format:

Books

Publication Date

2012

Excerpt:

1:OS-STUDENT

Available: Copies:

The conversation company : boost your business through culture, people and social media

Van Belleghem, Steven.

Format:

Books

Publication Date

2012

Excerpt:

1:OS-STUDENT

Available: Copies:

Customer service : career success through customer loyalty

Timm, Paul R.

Format:

Books

Publication Date

2011

Excerpt:

1:OS-STUDENT

Available: Copies:

10.

The new relationship marketing : how to build a large, loyal, profitable network using the social Web

Smith, Mari, 1966-

Format:

Books

Publication Date

2011

Excerpt:

1:OS-STUDENT

Available: Copies:

11.

Please every customer : delivering stellar customer service across cultures

Lucas, Robert W.

Format:

Books

Publication Date

2011

Excerpt:

1:OS-STUDENT

Available: Copies:

12.

Harvard business review on increasing customer loyalty.

Format:

Books

Publication Date

2011

Excerpt:

1:OS-STUDENT

Available: Copies:

13.

Harvard business review on reinventing your marketing.

Format:

Books

Publication Date

2011

Excerpt:

1:OS-STUDENT

Available: Copies:

14.

Wired and dangerous : how your customers have changed and what to do about it

Bell, Chip R.

Format:

Books

Publication Date

2011

Excerpt:

1:OS-STUDENT

Available: Copies:

15.

The old rules of marketing are dead : the 6 new rules for reinventing your brand & reigniting your business

Pearson, Timothy R.

Format:

Books

Publication Date

2011

Excerpt:

1:OS-STUDENT

Available: Copies:

16.

Likeable social media : how to delight your customers, create an irresistible brand, and be generally amazing on Facebook (and other social networks)

Kerpen, Dave.

Format:

Books

Publication Date

2011

Excerpt:

1:OS-STUDENT

Available: Copies:

17.

The B2B executive playbook : the ultimate weapon for achieving sustainable, predictable & profitable growth

Geehan, Sean, author.

Publisher description http://catdir.loc.gov/catdir/enhancements/fy1405/2011034195-d.html

Format:

Books

Publication Date

2011

Excerpt:

1:OS-STUDENT

Available: Copies:

18.

Effective customer care

Wellington, Patricia.

Format:

Books

Publication Date

2010

Excerpt:

1:OS-STUDENT

Available: Copies:

19.

eMarketing strategies for the complex sale

Albee, Ardath.

Format:

Books

Publication Date

2010

Excerpt:

1:OS-STUDENT

Available: Copies:

20.

Turn clicks into customers : proven marketing techniques for converting online traffic into revenue

Forrester, Duane.

Format:

Books

Publication Date

2010

Excerpt:

1:OS-STUDENT

Available: Copies:

21.

Relationship marketing : a consumer experience approach

Baron, Steve.

Format:

Books

Publication Date

2010

Excerpt:

1:OS-STUDENT

Available: Copies:

22.

The relationship revolution : closing the customer promise gap

Hochman, Larry.

Format:

Books

Publication Date

2010

Excerpt:

1:OS-STUDENT

Available: Copies:

23.

The power of appreciative inquiry : a practical guide to positive change

Whitney, Diana Kaplin.

Format:

Books

Publication Date

2010

Excerpt:

1:OS-STUDENT

Available: Copies:

24.

Relationship selling

Johnston, Mark W.

Format:

Books

Publication Date

2010

Excerpt:

1:OS-STUDENT

Available: Copies:

25.

Secrets of social media marketing : how to use online conversations and customer communities to turbo-charge your business!

Gillin, Paul.

Format:

Books

Publication Date

2009

Excerpt:

1:OS-STUDENT

Available: Copies:

26.

Cover image for The customer rules : the 14 indispensable, irrefutable, and indisputable qualities of the greatest service companies in the world

The customer rules : the 14 indispensable, irrefutable, and indisputable qualities of the greatest service companies in the world

Beemer, C. Britt.

Format:

Books

Publication Date

2009

Excerpt:

1:OS-STUDENT

Available: Copies:

27.

The next evolution of marketing : connect with your customers by marketing with meaning

Gilbreath, Bob.

Format:

Books

Publication Date

2009

Excerpt:

1:OS-STUDENT

Available: Copies:

28.

Open innovation in the financial services : growing through openness, flexibility and customer integration

Fasnacht, Daniel, 1964-

Format:

Books

Publication Date

2009

Excerpt:

1:OS-STUDENT

Available: Copies:

29.

The new influencers : a marketer's guide to the new social media

Gillin, Paul.

Format:

Books

Publication Date

2009

Excerpt:

1:OS-STUDENT

Available: Copies:

30.

Relationship selling

Johnston, Mark W.

Table of contents http://catdir.loc.gov/catdir/toc/ecip073/2006034513.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0707/2006034513-d.html

Format:

Books

Publication Date

2008

Excerpt:

1:OS-STUDENT

Available: Copies:

31.

The power of two : how smart companies create win-win customer-supplied partnerships that outperform the competition

Cordón, Carlos.

http://www.gbv.de/dms/zbw/564794457.pdf

Format:

Books

Publication Date

2008

Excerpt:

1:OS-STUDENT

Available: Copies:

32.

Cover image for The Brandpromise : how Costco, Ketel One, Make-a-wish, Tourism Vancouver, and other leading brands make and keep the promise that guarantees success!

The Brandpromise : how Costco, Ketel One, Make-a-wish, Tourism Vancouver, and other leading brands make and keep the promise that guarantees success!

Knapp, Duane E.

Format:

Books

Publication Date

2008

Excerpt:

1:OS-STUDENT

Available: Copies:

33.

Customer care excellence : how to create an effective customer focus

Cook, Sarah, 1955-

Format:

Books

Publication Date

2008

Excerpt:

1:OS-STUDENT

Available: Copies:

34.

What the customer wants you to know : how everybody needs to think differently about sales

Charan, Ram.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0723/2007030980.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016512961&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016512961&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0828/2007030980-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0828/2007030980-d.html

Format:

Books

Publication Date

2007

Excerpt:

1:OS-STUDENT

Available: Copies:

35.

The satisfied customer : winners and losers in the battle for buyer preference

Fornell, Claes.

Table of contents only http://www.loc.gov/catdir/toc/ecip0720/2007024932.html

Format:

Books

Publication Date

2007

Excerpt:

1:OS-STUDENT

Available: Copies:

36.

The DNA of customer experience : how emotions drive value

Shaw, Colin.

http://www.gbv.de/dms/zbw/525506470.pdf

Format:

Books

Publication Date

2007

Excerpt:

1:OS-STUDENT

Available: Copies:

37.

Care packages for your customers : an idea a week to enhance customer service

Glanz, Barbara A.

Format:

Books

Publication Date

2007

Excerpt:

1:OS-STUDENT

Available: Copies:

38.

Buyer behaviour : understanding consumer psychology and marketing

Du Plessis, P. J. (Phillipus Jacobus), 1943-

Format:

Books

Publication Date

2007

Excerpt:

1:OS-STUDENT

Available: Copies:

39.

Lean solutions : how companies and customers can create value and wealth together

Womack, James P.

Format:

Books

Publication Date

2007

Excerpt:

1:OS-STUDENT

Available: Copies:

40.

Naked conversations : how blogs are changing the way businesses talk with customers

Scoble, Robert, 1965-

Format:

Books

Publication Date

2006

Excerpt:

1:OS-STUDENT

Available: Copies:

41.

Handbook of customer satisfaction and loyalty measurement

Hill, Nigel, 1952-

Format:

Books

Publication Date

2006

Excerpt:

1:OS-STUDENT

Available: Copies:

42.

Outside innovation : how your customers will co-design your company's future

Seybold, Patricia B.

Format:

Books

Publication Date

2006

Excerpt:

1:OS-STUDENT

Available: Copies:

43.

Build your customer strategy : a guide to creating profitable relationships

Barnes, James G.

Table of contents only http://www.loc.gov/catdir/toc/ecip0610/2006008676.html

Format:

Books

Publication Date

2006

Excerpt:

1:OS-STUDENT

Available: Copies:

44.

Connecting with your customers.

Harvard Business School.

Table of contents only http://www.loc.gov/catdir/toc/ecip0610/2006007913.html

Format:

Books

Publication Date

2006

Excerpt:

1:OS-STUDENT

Available: Copies:

45.

Beyond six sigma : profitable growth throuth customer value creation

Plaster, Gary.

Table of contents only http://www.loc.gov/catdir/toc/ecip0517/2005023556.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0623/2005023556-d.html

Format:

Books

Publication Date

2006

Excerpt:

1:OS-STUDENT

Available: Copies:

46.

Publish and prosper : blogging for your business

Byron, D. L.

Format:

Books

Publication Date

2006

Excerpt:

1:OS-STUDENT

Available: Copies:

47.

Questions that sell : the powerful process for discovering what your customer really wants

Cherry, Paul.

Table of contents http://www.loc.gov/catdir/toc/ecip063/2005033216.html

Format:

Books

Publication Date

2006

Excerpt:

1:OS-STUDENT

Available: Copies:

48.

Trust-based selling : using customer focus and collaboration to build long-term relationships

Green, Charles H.

Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0623/2005031036-b.html

Format:

Books

Publication Date

2006

Excerpt:

1:OS-STUDENT

Available: Copies:

49.

Up close and personal? : customer relationship marketing @ work

Gamble, Paul R.

Table of contents http://www.loc.gov/catdir/toc/ecip066/2006001621.html

Format:

Books

Publication Date

2006

Excerpt:

1:OS-STUDENT

Available: Copies:

50.

Great customer connections : simple psychological techniques that guarantee exceptional service

Gallagher, Richard S.

Table of contents http://www.loc.gov/catdir/toc/ecip063/2005033220.html

Format:

Books

Publication Date

2006

Excerpt:

1:OS-STUDENT

Available: Copies:

51.

Handbook of CRM : achieving excellence in customer management

Payne, Adrian.

Format:

Books

Publication Date

2006

Excerpt:

1:OS-STUDENT

Available: Copies:

52.

The working world for young adults. Customer service an attitude not an occupation

Dieffenbach, Michael.

Format:

Video disc

Publication Date

2006

Excerpt:

1:OS-STUDENT

Available: Copies:

53.

151 quick ideas to get new customers

Wilson, Jerry R.

Format:

Books

Publication Date

2006

Excerpt:

1:OS-STUDENT

Available: Copies:

54.

Dealing with the customer from hell : a survival guide

Belding, Shaun.

Format:

Books

Publication Date

2005 2004

Excerpt:

1:OS-STUDENT

Available: Copies:

55.

Think like your customer : a winning strategy to maximize sales by understanding how and why your customers buy

Stinnett, Bill.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0422/2004019679.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh051/2004019679.html
Publisher description http://catdir.loc.gov/catdir/description/mh051/2004019679.html

Format:

Books

Publication Date

2005

Excerpt:

1:OS-STUDENT

Available: Copies:

56.

Revolutionize your customer experience / Colin Shaw.

Shaw, Colin, 1928-

Contributor biographical information http://www.loc.gov/catdir/bios/hol059/2004056536.html
Publisher description http://www.loc.gov/catdir/description/hol054/2004056536.html
Table of contents http://www.loc.gov/catdir/toc/hol052/2004056536.html

Format:

Books

Publication Date

2005

Excerpt:

1:OS-STUDENT

Available: Copies:

57.

Willie's way : 6 secrets for wooing, wowing, and winning customers and their loyalty

Van Hooser, Phillip, 1957-

Table of contents only http://www.loc.gov/catdir/toc/ecip0512/2005013737.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0622/2005013737-b.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0622/2005013737-d.html

Format:

Books

Publication Date

2005

Excerpt:

1:OS-STUDENT

Available: Copies:

58.

Your client's story : know your clients and the rest will follow

West, Scott, 1959-

Table of contents http://www.loc.gov/catdir/toc/ecip058/2005004959.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0708/2005004959-d.html

Format:

Books

Publication Date

2005

Excerpt:

1:OS-STUDENT

Available: Copies:

59.

Implementing strategic change : tools for transforming an organization

Hoisington, Steven H., 1953-

Format:

Books

Publication Date

2005

Excerpt:

1:OS-STUDENT

Available: Copies:

60.

Building great customer experiences

Shaw, Colin, 1958-

Format:

Books

Publication Date

2005

Excerpt:

1:OS-STUDENT

Available: Copies:

61.

Life after the 30-second spot : energize your brand with a bold mix of alternatives to traditional advertising

Jaffe, Joseph, 1970-

Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2005000050.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-d.html

Format:

Books

Publication Date

2005

Excerpt:

1:OS-STUDENT

Available: Copies:

62.

ProfitBrand : how to increase the profitability, accountability & sustainability of brands

Wreden, Nick.

ebrary http://site.ebrary.com/id/10096170
Table of contents http://catdir.loc.gov/catdir/toc/ecip056/2005001872.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0912/2005001872-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005001872-d.html

Format:

Books

Publication Date

2005

Excerpt:

1:OS-STUDENT

Available: Copies:

63.

Culture and positioning as determinants of strategy : personality and the business organization

Ellson, Tony, 1953-

Table of contents http://www.loc.gov/catdir/toc/fy046/2003065683.html
Publisher description http://www.loc.gov/catdir/description/hol053/2003065683.html
Contributor biographical information http://www.loc.gov/catdir/bios/hol056/2003065683.html

Format:

Books

Publication Date

2004

Excerpt:

1:OS-STUDENT

Available: Copies:

64.

The behavioral advantage : what the smartest, most successful companies do differently to win in the B2B arena

Bacon, Terry R.

Table of contents http://www.loc.gov/catdir/toc/ecip0411/2003024328.html

Format:

Books

Publication Date

2004

Excerpt:

1:OS-STUDENT

Available: Copies:

65.

The consumer-- or else! : consumer-centric business paradigms

Schuster, Camille Passler, 1950-

Table of contents http://www.loc.gov/catdir/toc/ecip044/2003012040.html

Format:

Books

Publication Date

2004

Excerpt:

1:OS-STUDENT

Available: Copies:

66.

Killer customers : tell the good from the bad and crush your competitors

Selden, Larry.

Table of contents http://catdir.loc.gov/catdir/toc/fy053/2005295694.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0720/2005295694-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0720/2005295694-d.html

Format:

Books

Publication Date

2004

Excerpt:

1:OS-STUDENT

Available: Copies:

67.

Who stole my customer?? : winning strategies for creating and sustaining customer loyalty

Thompson, Harvey.

Format:

Books

Publication Date

2004

Excerpt:

1:OS-STUDENT

Available: Copies:

68.

The power of appreciative inquiry : a practical guide to positive change

Whitney, Diana Kaplin.

Format:

Books

Publication Date

2003

Excerpt:

1:OS-STUDENT

Available: Copies:

69.

The businessperson's toolbox of really useful business ideas. 2

Brooks, Ian Royston, 1948-

Format:

Books

Publication Date

2003

Excerpt:

1:OS-STUDENT

Available: Copies:

70.

What's keeping your customers up at night? : close more deals by selling to your client's pain

Cody, Steven.

Publisher description http://www.loc.gov/catdir/description/mh031/2002154748.html
Publisher description http://www.loc.gov/catdir/description/mh031/2002154748.html.
Contributor biographical information http://www.loc.gov/catdir/bios/mh042/2002154748.html

Format:

Books

Publication Date

2003

Excerpt:

1:OS-STUDENT

Available: Copies:

71.

Buyer behaviour : a multi-cultural approach

Du Plessis, P. J. (Phillipus Jacobus), 1943-

Format:

Books

Publication Date

2003

Excerpt:

1:OS-STUDENT

Available: Copies:

72.

Seven power strategies for building customer loyalty

Timm, Paul R.

Format:

Books

Publication Date

2001

Excerpt:

1:OS-STUDENT

Available: Copies:

73.

One to one, B2B : customer development strategies for the business to business world

Peppers, Don.

Format:

Books

Publication Date

2001

Excerpt:

1:OS-STUDENT

Available: Copies:

74.

Customer equity : building and managing relationships as valuable assets

Blattberg, Robert C., 1942-

Format:

Books

Publication Date

2001

Excerpt:

1:OS-STUDENT

Available: Copies:

75.

The loyalty effect : the hidden force behind growth, profits, and lasting value

Reichheld, Frederick F.

Format:

Books

Publication Date

2001 1996

Excerpt:

1:OS-STUDENT

Available: Copies:

76.

Emotion marketing : the Hallmark way of winning customers for life

Robinette, Scott.

Contributor biographical information http://www.loc.gov/catdir/bios/mh041/00065374.html
Publisher description http://www.loc.gov/catdir/description/mh021/00065374.html
Table of contents http://www.loc.gov/catdir/toc/mh021/00065374.html

Format:

Books

Publication Date

2001

Excerpt:

1:OS-STUDENT

Available: Copies:

77.

Human relations in business : developing interpersonal and leadership skills

Aamodt, Michael G.

Format:

Books

Publication Date

2001

Excerpt:

1:OS-STUDENT

Available: Copies:

78.

Call centre effectiveness

Els, Lien.

Format:

Books

Publication Date

2000

Excerpt:

1:OS-STUDENT

Available: Copies:

79.

The psychology of customer service

Jude, Brian.

Format:

Books

Publication Date

1998 1990

Excerpt:

1:OS-STUDENT

Available: Copies:

80.

Aftermarketing : how to keep customers for life through relationship marketing

Vavra, Terry G.

Format:

Books

Publication Date

1995

Excerpt:

1:OS-STUDENT

Available: Copies:

81.

Command performance : the art of delivering quality service

Format:

Books

Publication Date

1994

Excerpt:

1:OS-STUDENT

Available: Copies:

82.

World class! : strategies for winning with your customer.

Manning, Anthony D.

Format:

Books

Publication Date

1989

Excerpt:

1:OS-STUDENT

Available: Copies:

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