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1.

The power of two : how smart companies create win-win customer-supplied partnerships that outperform the competition

by

Cordón, Carlos.

http://www.gbv.de/dms/zbw/564794457.pdf

Format:

Books

Publication Date

2008

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2.

The satisfied customer : winners and losers in the battle for buyer preference

by

Fornell, Claes.

Table of contents only http://www.loc.gov/catdir/toc/ecip0720/2007024932.html

Format:

Books

Publication Date

2007

Excerpt:

Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip0720/2007024932.html">http://www

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3.

The DNA of customer experience : how emotions drive value

by

Shaw, Colin.

http://www.gbv.de/dms/zbw/525506470.pdf

Format:

Books

Publication Date

2007

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4.

Beyond six sigma : profitable growth throuth customer value creation

by

Plaster, Gary.

Table of contents only http://www.loc.gov/catdir/toc/ecip0517/2005023556.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0623/2005023556-d.html

Format:

Books

Publication Date

2006

Excerpt:

Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip0517/2005023556.html">http://www

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5.

Questions that sell : the powerful process for discovering what your customer really wants

by

Cherry, Paul.

Table of contents http://www.loc.gov/catdir/toc/ecip063/2005033216.html

Format:

Books

Publication Date

2006

Excerpt:

Table of contents <a href="http://www.loc.gov/catdir/toc/ecip063/2005033216.html">http://www

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6.

Trust-based selling : using customer focus and collaboration to build long-term relationships

by

Green, Charles H.

Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0623/2005031036-b.html

Format:

Books

Publication Date

2006

Excerpt:

Contributor biographical information <a href="http://www.loc.gov/catdir/enhancements/fy0623

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7.

Up close and personal? : customer relationship marketing @ work

by

Gamble, Paul R.

Table of contents http://www.loc.gov/catdir/toc/ecip066/2006001621.html

Format:

Books

Publication Date

2006

Excerpt:

Table of contents <a href="http://www.loc.gov/catdir/toc/ecip066/2006001621.html">http://www

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8.

Great customer connections : simple psychological techniques that guarantee exceptional service

by

Gallagher, Richard S.

Table of contents http://www.loc.gov/catdir/toc/ecip063/2005033220.html

Format:

Books

Publication Date

2006

Excerpt:

Table of contents <a href="http://www.loc.gov/catdir/toc/ecip063/2005033220.html">http://www

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9.

Build your customer strategy : a guide to creating profitable relationships

by

Barnes, James G.

Table of contents only http://www.loc.gov/catdir/toc/ecip0610/2006008676.html

Format:

Books

Publication Date

2006

Excerpt:

Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip0610/2006008676.html">http://www

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10.

Connecting with your customers.

by

Harvard Business School.

Table of contents only http://www.loc.gov/catdir/toc/ecip0610/2006007913.html

Format:

Books

Publication Date

2006

Excerpt:

Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip0610/2006007913.html">http://www

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11.

Revolutionize your customer experience / Colin Shaw.

by

Shaw, Colin, 1928-

Contributor biographical information http://www.loc.gov/catdir/bios/hol059/2004056536.html
Publisher description http://www.loc.gov/catdir/description/hol054/2004056536.html
Table of contents http://www.loc.gov/catdir/toc/hol052/2004056536.html

Format:

Books

Publication Date

2005

Excerpt:

Contributor biographical information <a href="http://www.loc.gov/catdir/bios/hol059/2004056536.html

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12.

Your client's story : know your clients and the rest will follow

by

West, Scott, 1959-

Table of contents http://www.loc.gov/catdir/toc/ecip058/2005004959.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0708/2005004959-d.html

Format:

Books

Publication Date

2005

Excerpt:

Table of contents <a href="http://www.loc.gov/catdir/toc/ecip058/2005004959.html">http://www

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13.

Passionate and profitable : why customer strategies fail and ten steps to do them right

by

Arussy, Lior.

Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0617/2004022230-b.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0617/2004022230-d.html
Table of contents only http://www.loc.gov/catdir/toc/ecip051/2004022230.html

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Books

Publication Date

2005

Excerpt:

Contributor biographical information <a href="http://www.loc.gov/catdir/enhancements/fy0617

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14.

Willie's way : 6 secrets for wooing, wowing, and winning customers and their loyalty

by

Van Hooser, Phillip, 1957-

Table of contents only http://www.loc.gov/catdir/toc/ecip0512/2005013737.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0622/2005013737-b.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0622/2005013737-d.html

Format:

Books

Publication Date

2005

Excerpt:

Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip0512/2005013737.html">http://www

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15.

The consumer-- or else! : consumer-centric business paradigms

by

Schuster, Camille Passler, 1950-

Table of contents http://www.loc.gov/catdir/toc/ecip044/2003012040.html

Format:

Books

Publication Date

2004

Excerpt:

Table of contents <a href="http://www.loc.gov/catdir/toc/ecip044/2003012040.html">http://www

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16.

Culture and positioning as determinants of strategy : personality and the business organization

by

Ellson, Tony, 1953-

Table of contents http://www.loc.gov/catdir/toc/fy046/2003065683.html
Publisher description http://www.loc.gov/catdir/description/hol053/2003065683.html
Contributor biographical information http://www.loc.gov/catdir/bios/hol056/2003065683.html

Format:

Books

Publication Date

2004

Excerpt:

Table of contents <a href="http://www.loc.gov/catdir/toc/fy046/2003065683.html">http://www

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17.

The behavioral advantage : what the smartest, most successful companies do differently to win in the B2B arena

by

Bacon, Terry R.

Table of contents http://www.loc.gov/catdir/toc/ecip0411/2003024328.html

Format:

Books

Publication Date

2004

Excerpt:

Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0411/2003024328.html">http://www

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18.

What's keeping your customers up at night? : close more deals by selling to your client's pain

by

Cody, Steven.

Publisher description http://www.loc.gov/catdir/description/mh031/2002154748.html
Publisher description http://www.loc.gov/catdir/description/mh031/2002154748.html.
Contributor biographical information http://www.loc.gov/catdir/bios/mh042/2002154748.html

Format:

Books

Publication Date

2003

Excerpt:

Publisher description <a href="http://www.loc.gov/catdir/description/mh031/2002154748.html">http

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19.

Emotion marketing : the Hallmark way of winning customers for life

by

Robinette, Scott.

Contributor biographical information http://www.loc.gov/catdir/bios/mh041/00065374.html
Publisher description http://www.loc.gov/catdir/description/mh021/00065374.html
Table of contents http://www.loc.gov/catdir/toc/mh021/00065374.html

Format:

Books

Publication Date

2001

Excerpt:

Contributor biographical information <a href="http://www.loc.gov/catdir/bios/mh041/00065374.html

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