Digital business : strategy, management & transformation / Hanlon, Annmarie, author.

E-procurement : from strategy to implementation / Neef, Dale, 1959-

E-commerce : strategy, technologies and applications / Whiteley, David.

Introduction to e-business : management and strategy / Combe, Colin.

Internet marketing for entrepreneurs : using Web strategy for business success / Houston, Jonathan.

The business of e-commerce : from corporate strategy to technology. May, Paul.

E-commerce handbook : a practical guide to developing a successful e-business strategy / O'Brien

Executive's guide to e-business : from tactis to strategy / Deise, Martin.

, organizational strategy in the digital age, and digital transformation and change management. Together, these

responsive design that makes it irresistible to Google; Create a keyword strategy that keeps interested and

buying behaviour -- 4. Relationship marketing -- 5. Strategy: segmentation, positioning and pricing -- 6

opinions of their peers. If you aren't using social media in your business strategy, you are already behind

-commerce strategy and global EC -- 16. Launching a successful online business -- 17. Legal, ethical, and societal

-- The new marketing imperatives: marketing in the electronic age -- Setting the strategy and mobilising

. Electronic payment systems -- 9. EC strategy and implementation -- 10. Public policy : from legal issues to

Landscape Will Be Redrawn -- Ch. 10. Rolling It Out I: Digital Strategy -- Ch. 11. Rolling It Out II: Nuts