Focus groups : theory and practice

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Title:

Author:

Stewart, David W.

ISBN:

9780761925835

9780761925828

Personal Author:

Stewart, David W.

Edition:

2nd ed.

Publication Information:

Thousand Oaks : SAGE Publications, c2007.

Physical Description:

xii, 188 p.: 21 cm.

Series:

Applied social research methods series ; v. 20.

Series Title:

Applied social research methods series ; v. 20.

General Note:

Previous ed.: 1990.

Contents:

Introduction: focus group history, history, theory and practice -- Focus groups and the research toolbox -- Group dynamics and focus group research -- Recruiting focus group participant and designing the interview guide -- The focus group moderator -- Conducting the focus group -- Analyzing focus group data -- Focus group research in action -- Other group research techniques -- Conclusion.

Subject Term:

Focus groups.

Social sciences -- Research -- Methodology.

Social groups.

Added Author:

Shamdasani, Prem N.

Rook, Dennis W.

Electronic Access:

Table of contents only http://www.loc.gov/catdir/toc/ecip0610/2006009180.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0659/2006009180-d.html

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168025494119	300.723 S849F 2007	1	Searching... Unknown

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Summary

Group interviews are among the most common methods of research in the social sciences. Focus Groups: Theory and Practice, Second Edition provides a systematic treatment of the design, conduct, and interpretation of focus group discussions within the context of social science research and theory. The book examines every facet of focus group research, from selection and recruitment of group participants, to the selection of a moderator, to conduct of the interviews, through the analysis of focus group data. Also included are discussions on designing the interview guide, the importance and influence of group composition, the art of conducting the focus group, and the characteristics of effective moderators. The book is intended as a useful guide for research practitioners and as a supplementary text for research courses in psychology, sociology, political science, organization studies, marketing, public health, communications, education and social work.Key Features: coverage of the use of new technologies in focus group research new focus on global research instructional aids such as a chapter summary, review questions and practical skill-building exercises in each chapter a new chapter that provides a historical perspective on the development of focus groups including their roots in early group therapy research new, updated examples of the uses of focus groups a discussion of the use of information technology for conducing groups on-line and by video-conference new methods for the analysis of focus group data