Chaotics : the business of managing and marketing in the age of turbulence

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Title:

Author:

Kotler, Philip.

ISBN:

9780814415214

Personal Author:

Kotler, Philip.

Edition:

1st ed.

Publication Information:

New York : American Management Association, c2009.

Physical Description:

xiii, 206 p. : ill. ; 24 cm.

General Note:

Includes index.

Contents:

The world has entered a new economic stage : from normality to turbulence -- Management's wrong responses to turbulence now become dangerous -- The chaotics model : managing vulnerability and opportunity -- Designing management systems for resilience -- Designing marketing systems for resilience -- Thriving in the age of turbulence : achieving business enterprise sustainability.

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Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168025420445	658 K87C 2009	1	Searching... Unknown
Searching... 1:IIEMSA	1:GEN-BOOK	33168025445731	658 K87C 2009	2	Searching... Unknown

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Summary

We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. Unlike past recessions, today's crises have precipitated a need for businesses to develop a new mindset, one that takes into account intermittent periods of disturbance, allowing them to thrive while under the constant threat of chaos. Chaotics presents a revolutionary set of guidelines designed to help businesses: * detect sources of turbulence * prepare scenarios * predict resulting vulnerabilities and opportunities * develop responses to ensure long-term resilience and success * avoid risk while advancing the interests of the company * build flexibility into the balance sheet * price strategically * adjust products to meet new customer values * and more Complete with metrics and measurements, Chaotics outlines a powerful new system for managing waves of uncertainty affecting customers, employees, and other stakeholders. In this climate of increased turbulence, no organization can survive with less.