The greatest business decisions of all time : how Apple, Ford, IBM, Zappos, and others made radical choices that changed the course of business
Title:
The greatest business decisions of all time : how Apple, Ford, IBM, Zappos, and others made radical choices that changed the course of business
Author:
Harnish, Verne.
ISBN:
9781603200592
Personal Author:
Publication Information:
New York, N.Y. : Fortune Books, c2012.
Physical Description:
207 p. ; 21 cm.
Contents:
Apple brings back Steve Jobs / Adam Sashinsky -- How free shipping saved Zappos / Jennifer Reingold -- Why Samsung lets its stars goof off / Nicholas Varchaver -- At Johnson & Johnson, the shareholder comes last / Timothy K. Smith -- Why daydreaming pays off big at 3M / Geoff Colvin -- How Intel got consumers to love chips / David A Kaplan -- Jack's GE cathedral / David A. Kaplan -- Bill Gates decides to take a week off / David A Kaplan -- Softsoap's blocking decision / Brian O'Keefe -- Toyota pursues zero defects / Alex Taylor III -- Extreme customer service at Nordstrom / Geoff Colvin -- Tata takes the sting out of a painful situation / Geoff Colvin -- Boeing bets big on the 707 / Adam Lashinsky -- IBM's Operation bear hug / Adam Lashinsky -- Wal-Mart creates the 6 a.m. meeting / Hank Gilman -- Eli Whitney : Is your business in trouble? Pivot! / Geoff Colvin -- The HP way / David A. Kaplan -- Henry Ford doubles workers' wages / Alex Taylor III.
Abstract:
Businesses make millions of small decisions every day. Sometimes they add up to success; other times failure. But once in a great while a leader makes a truly game-changing decision that shifts not only the strategy of a single company but how everyone does business. These big decisions are often counter-intuitive, and involve drama, doubt, and high tension. Harnish provides the background stories of some great business decisions, and gives you a glimpse into the thought processes leading up to these moments. -- from Publisher description.
Added Uniform Title:
Fortune.