Marketing in a multicultural world : ethnicity, nationalism, and cultural identity

Select an Action

Title:

Author:

Costa, Janeen Arnold.

ISBN:

9780803953277

9780803953284

Publication Information:

Thousand Oaks, Calif. : SAGE Publications, c1995.

Physical Description:

ix, 341 p. : ill. ; 24 cm.

Contents:

1. Perspectives on Ethnicity, Nationalism, and Cultural Identity / Janeen Arnold Costa and Gary J. Bamossy -- 2. Ethnoconsumerism: A New Paradigm to Study Cultural and Cross-Cultural Consumer Behavior / Alladi Venkatesh -- 3. Marketing and the Redefinition of Ethnicity / Dominique Bouchet -- 4. Consumer Culture or Culture Consumed? / A. Fuat Firat -- 5. Interest Groups With a Noble Face / Eugeen Roosens -- 6. The Cultural Past in the Present: The Meaning of Home and Objects in the Homes of Working-Class Italian Immigrants in Montreal / Annamma Joy, Michael Hui, Chankon Kim and Michel Laroche -- 7. Ethnicity and Consumption in Romania / Russell W. Belk and Magda Paun -- 8. McDoner: Doner Kebap and the Social Positioning Struggle of German Turks / Ayse S. Caglar -- 9. Blurred Borders: Local and Global Consumer Culture in Northern Ireland / Thomas M. Wilson -- 10. Marketing Developing Society Crafts: A Framework for Analysis and Change / Kunal Basu.

11. Culture and the Marketing of Culture: The Museum Retail Context / Janeen Arnold Costa and Gary J. Bamossy.

Subject Term:

Marketing -- Social aspects.

Communication in marketing -- Social aspects.

Intercultural communication.

Consumer behavior -- Cross-cultural studies.

Ethnicity -- Cross-cultural studies.

Added Author:

Costa, Janeen Arnold.

Bamossy, Gary J., 1949-

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168015708312	658.8348 C837M 1995	1	Searching... Unknown

Bound With These Titles

On Order

Summary

The book appears pertinent in the context of the emerging potpourri of cultures today.... It makes for useful reading reminding you as it does of the seriousness of the incessant cultural and ethnic changes taking place all around. --Business India "This eclectic collection probably represents the best examples of research currently available and is a fascinating, pioneering exploration of an important field of study." --Choice Exploring cultural identity and its impact on marketing, Marketing in a Multicultural World breaks new ground by synthesizing research, analyzing trends, assessing data, and defining and describing culture and cultural identity in its various manifestations. Chapters discuss perspectives on ethnicity, nationalism, and cultural identity; globalization as a social and economic phenomenon; and strategies used by ethnic groups in Europe and North America to establish their place in the dominant cultures and economic systems. Adding to the wealth of information presented are case studies on the Italian Canadian home, current Romanian consumption patterns, Turkish Germans′ niche in Berlin′s fast-food market, cross-border shopping in Northern Ireland, marketing and consumption of traditional ethnic crafts in India and Mexico, and the marketing of cultural products in museum retail shops. Global trends in emerging ethnicity--and also in global marketing--make this an especially timely book. Marketing in a Multicultural World is the perfect text for scholars, students, and professionals in marketing and race and ethnic studies.