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1. 
Cover image for Advertising in the digital age : theories & practices
Advertising in the digital age : theories & practices
by 
Yesiloglu, Sevil, author.
Format: 
Books
Publication Date 
2023
Excerpt: 
-- Branded content in advertising -- Exploring the boundaries of reality: A look at virtual and augmented
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2. 
Cover image for Mobile marketing : how mobile technology is revolutionizing marketing, communications, and advertising
Mobile marketing : how mobile technology is revolutionizing marketing, communications, and advertising
by 
Rowles, Daniel.
Format: 
Books
Publication Date 
2014
Excerpt: 
: conclusions14 Augmented reality (AR) and real-world integration -- Adoption levels -- Location-based services
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