Media relations

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Media relations

Title:

Media relations

Author:

Nair, Basskaran.

ISBN:

9789812102270

Personal Author:

Nair, Basskaran.

Publication Information:

Singapore : Marshall Cavendish Academic, 2004.

Physical Description:

vi, 86 p. ; 23 cm.

Series:

From main street to cyber street ; v. 7

Communication & media studies

Series Title:

From main street to cyber street ; v. 7

Communication & media studies

Contents:

Understanding media relations -- Understanding online media relations -- Search engines : new information source in media relations -- Email communications -- Crisis situations and media relations.

Subject Term:

Public relations -- Technological innovations.

Mass media and business.

Internet in public relations.

Copies:

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Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168020383143	659.2 N158F 2004	1	Searching... Unknown

Media management is a core service delivery of the public relations profession. Online journalism, email, text-based telephony and other mobile high-tech communications have taken root in a short span of time, with significant impact on traditional print and broadcast delivery. As each successive media development redefines its predecessor, Media Relations explores the uniqueness of new media relations management in an Internet age.

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