Search Results for

IIE

Teaching and Learning
Library Events
Faculty of Commerce
Faculty of Humanities
Faculty of ICT
Faculty of Social Science
Distance Education

Select an Action

Place Hold(s)
Add to My Lists
Email
Print

160 Results Found

0000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000IIE

Select a list

Make this your default list.

The following items were successfully added.

There was an error while adding the following items. Please try again.

One or more items could not be added because you are not logged in.

Marketing research.

Wiid, JA.

Format:

Books

Publication Date

2025

Available: Copies:

Marketing research.

Wiid, JA.

Format:

Books

Publication Date

2025

Available: Copies:

Marketing research.

Wiid, JA.

Format:

Books

Publication Date

2021

Available: Copies:

Marketing research : using analytics to develop market insights

McDaniel, Carl, Jr., 1941- author.

Format:

Books

Publication Date

2021

Available: Copies:

Marketing research

Zikmund, William G., author.

Format:

Books

Publication Date

2020

Available: Copies:

N6 marketing research. Student's book

Van der Merwe, R.

Format:

Books

Publication Date

2019

Available: Copies:

N6 marketing research. Lecturer's book

Van der Merwe, R.

Format:

Books

Publication Date

2019

Available: Copies:

Marketing research : an applied orientation

Malhotra, Naresh K., author.

Format:

Books

Publication Date

2019

Available: Copies:

Marketing research : Asia-Pacific edition

Zikmund, William G., author.

Format:

Books

Publication Date

2017

Available: Copies:

10.

Essentials of marketing research

Hair, Joseph F. 1944- VerfasserIn.

Inhaltsverzeichnis http://www.gbv.de/dms/zbw/864664656.pdf

Format:

Books

Publication Date

2017

Available: Copies:

11.

Essentials of marketing research.

Babin, Barry J., author.

Format:

Books

Publication Date

2016

Available: Copies:

12.

Essentials of marketing research : a hands-on orientation

Malhotra, Naresh K. author.

Format:

Books

Publication Date

2015

Available: Copies:

13.

Marketing research

Wiid, Jan.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1172030&site=ehost-live

Format:

Books

Publication Date

2015

Available: Copies:

14.

Cover image for To analyse the perceived attitude of Bankmed medical scheme members, age 18-30 years, towards the medical aid within the framework of the Censydiam model

To analyse the perceived attitude of Bankmed medical scheme members, age 18-30 years, towards the medical aid within the framework of the Censydiam model

Bam, Michelle.

Format:

Computer file

Publication Date

2015

Available: Copies:

15.

Gender based programmes final report

Sibeko, M.

Format:

Computer file

Publication Date

2015

Available: Copies:

16.

A study into the recent popularity of corsets

Jobson, Ellen Kelly.

Format:

Manuscript

Publication Date

2015

Available: Copies:

17.

Analysing the narrative in the game of Motlotlo to better understand the relationship that consumers have with product brands

Makhafola, Kelebogile.

Format:

Manuscript

Publication Date

2015

Available: Copies:

18.

A study on why a person brand becomes more popular after ...

Madiba, Mfundo.

Format:

Manuscript

Publication Date

2015

Available: Copies:

19.

Evaluating the success of real-time content marketing on twitter during live sporting events

Rangasamy, Rikashni.

Format:

Manuscript

Publication Date

2015

Available: Copies:

20.

Creating new markets in the digital economy : value and worth

Ng, Irene C. L., author.

Format:

Books

Publication Date

2014

Available: Copies:

21.

Essentials of marketing research : putting research into practice

Clow, Kenneth E.

Format:

Books

Publication Date

2014

Available: Copies:

22.

MR 2

Brown, Tom J.

Format:

Books

Publication Date

2014

Available: Copies:

23.

Marketing research

Zikmund, William, author.

Format:

Books

Publication Date

2014

Available: Copies:

24.

Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be the coach' campaign

Mujeer, A. Qasim.

Format:

Manuscript

Publication Date

2014

Available: Copies:

25.

Media portrayals of gender stereotypes in cereal box character

Katz, Georgina.

Format:

Manuscript

Publication Date

2014

Available: Copies:

26.

Is game simulation adding value towards brand management and leadership in adolescents?

Digue, Sarah-Ann.

Format:

Manuscript

Publication Date

2014

Available: Copies:

27.

The eye of the driver : an analysis of what men and women see in luxury cars

Pougnet, Jacqueline.

Format:

Manuscript

Publication Date

2014

Available: Copies:

28.

The impact of a city brand on the perceptions of its creative sector

Rees, Rhiannon.

Format:

Manuscript

Publication Date

2014

Available: Copies:

29.

Marketing research

Aaker, David A., author.

Format:

Books

Publication Date

2013

Available: Copies:

30.

Measuring marketing : 110+ key metrics every marketer needs

Davis, John, 1960 February 17- author.

Format:

Books

Publication Date

2013

Available: Copies:

31.

Marketing research

Wiid, Jan.

Format:

Books

Publication Date

2013

Available: Copies:

32.

Essentials of marketing research.

Zikmund, William G.

Format:

Books

Publication Date

2013

Available: Copies:

33.

The essentials of marketing research

Silver, Lawrence S., 1948-

Format:

Books

Publication Date

2013

Available: Copies:

34.

Qualitative consumer & marketing research

Belk, Russell W., author.

Format:

Books

Publication Date

2013

Available: Copies:

35.

Essentials of marketing research

Hair, Joseph F., 1944-

Format:

Books

Publication Date

2013

Available: Copies:

36.

Marketing research : tools & techniques

Bradley, Nigel, 1958- author.

Format:

Books

Publication Date

2013

Available: Copies:

37.

Legends in marketing : Philip Kotler

Sheth, Jagdish N.

Format:

Books

Publication Date

2012

Available: Copies:

38.

Social media analytics : effective tools for building, intrepreting, and using metrics

Sponder, Marshall.

Format:

Books

Publication Date

2012

Available: Copies:

39.

Leading edge marketing research : 21st-century tools and practices

Kaden, Robert J.

Format:

Books

Publication Date

2012

Available: Copies:

40.

Product innovation toolbox : a field guide to consumer understanding and research

Beckley, Jacqueline H.

Format:

Books

Publication Date

2012

Available: Copies:

41.

No press is bad press : exploring the effect of controversial advertising on brand image

Kuilman, Kate.

Format:

Manuscript

Publication Date

2012

Available: Copies:

42.

Branding, beauty, body, boobs, babes, baby makers, bakers and magazine cover : how does the magazine covers of Oprah Cosmopolitan and Glamour relate to the brand promises in terms of the empowerment and disempowerment of the 21st century

Sookdiyal, Nishta.

Format:

Manuscript

Publication Date

2012

Available: Copies:

43.

Winning is silver, branding is gold : an investigation of professional triathletes personal brand management

Walther, Kathrin.

Format:

Manuscript

Publication Date

2012

Available: Copies:

44.

What is the role of sensory and emotional experiences in the marketing of a functional product : the case of Plascon

Mare, Kathy.

Format:

Manuscript

Publication Date

2012

Available: Copies:

45.

Cover image for Investigatigating the existence of racial stereotypes found in South African advertisements with regards to how black african people are depicted

Investigatigating the existence of racial stereotypes found in South African advertisements with regards to how black african people are depicted

Kambule, Simosa Lebogang.

Format:

Manuscript

Publication Date

2012

Available: Copies:

46.

Kim Kardashian, we are watching you : reality television and its branding as perceived by Generation-Y over the past decade

Yuter, Gina.

Format:

Manuscript

Publication Date

2012

Available: Copies:

47.

Determine the role and effect a brand champion has on a company's brand equity in the aviation industry

Bain, Gareth.

Format:

Manuscript

Publication Date

2012

Available: Copies:

48.

Cover image for Sowing the seed : exploring the outcomes and future direction of SEED projects to build global citizenship : a South African case study

Sowing the seed : exploring the outcomes and future direction of SEED projects to build global citizenship : a South African case study

Cook, Carla Maree.

Format:

Manuscript

Publication Date

2012

Available: Copies:

49.

Marketing research

Berndt, A. (Adele), 1966-

Format:

Books

Publication Date

2011

Available: Copies:

50.

Handbook of marketing scales : multi-item measures for marketing and consumer behavior research

Bearden, William O., 1945-. Handbook of marketing scales.

Format:

Books

Publication Date

2011

Available: Copies:

51.

Marketing research

Aaker, David A.

Format:

Books

Publication Date

2011

Available: Copies:

52.

Brands and their ambassadors : investigating the effects of celebrities' actions on their brands

Saunt, Michelle Margot.

Format:

Manuscript

Publication Date

2011

Available: Copies:

53.

Cover image for The informative content, creative strategies and visual images used in magazine advertisements by make-up brands to create impact, stimulate interest and sell foundation and pressed powder to black consumers : a content analysis

The informative content, creative strategies and visual images used in magazine advertisements by make-up brands to create impact, stimulate interest and sell foundation and pressed powder to black consumers : a content analysis

Minnaar, Ninette.

Format:

Manuscript

Publication Date

2011

Available: Copies:

54.

Basic marketing research

Churchill, Gilbert A.

Format:

Books

Publication Date

2010

Available: Copies:

55.

Marketing research.

Churchill, Gilbert A.

Format:

Books

Publication Date

2010

Available: Copies:

56.

Marketing research with SPSS / Carl McDaniel, Roger Gates.

McDaniel, Carl, Jr., 1941-

Format:

Books

Publication Date

2010

Available: Copies:

57.

Marketing research : tools & techniques

Bradley, Nigel.

Format:

Books

Publication Date

2010

Available: Copies:

58.

The handbook of online and social media research : tools and techniques for market researchers

Poynter, Ray.

Cover image http://catalogimages.wiley.com/images/db/jimages/9780470710401.jpg

Format:

Books

Publication Date

2010

Available: Copies:

59.

The new business road test : what entrepreneurs and executives should do before writing a business plan

Mullins, John W. (John Walker)

Format:

Books

Publication Date

2010

Available: Copies:

60.

Essentials of marketing research

Zikmund, William G.

Format:

Books

Publication Date

2010

Available: Copies:

61.

Exploring marketing research.

Zikmund, William G.

Format:

Books

Publication Date

2010

Available: Copies:

62.

Marketing research essentials.

McDaniel, Carl, Jr., 1941-

Format:

Books

Publication Date

2010

Available: Copies:

63.

Social media metrics : how to measure and optimize your marketing investment

Sterne, Jim, 1955-

Format:

Books

Publication Date

2010

Available: Copies:

64.

Analysis on the product placement of pop culture brands in the TV series Gossip Girl as perceived by generation ...

Khumalo, Philani.

Format:

Manuscript

Publication Date

2010

Available: Copies:

65.

Why we buy : the science of shopping

Underhill, Paco.

Sample text http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-s.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-d.html

Format:

Books

Publication Date

2009

Available: Copies:

66.

Marketing research

Wiid, Jan.

Format:

Books

Publication Date

2009

Available: Copies:

67.

Mktg2

Lamb, Charles W.

Format:

Books

Publication Date

2009

Available: Copies:

68.

Key marketing metrics : the 50+ metrics every manager needs to know

Farris, Paul W.

Table of contents http://catdir.loc.gov/catdir/toc/fy0906/2009367202.html
Table of contents http://www.gbv.de/dms/zbw/58325909X.pdf

Format:

Books

Publication Date

2009

Available: Copies:

69.

Basic marketing research : a decision-making approach

Malhotra, Naresh K.

Format:

Books

Publication Date

2009

Available: Copies:

70.

Cover image for The hunt for cool : an investigation of 'coolness' with regard to the consumer electronics industry, with special reference to Apple

The hunt for cool : an investigation of 'coolness' with regard to the consumer electronics industry, with special reference to Apple

Versfeld, R. Andrew.

Format:

Computer file

Publication Date

2009

Available: Copies:

71.

How does challenger brand thinking enhance strategic sport sponsorship

Loxton, Guy.

Format:

Manuscript

Publication Date

2009

Available: Copies:

72.

The effect of Msjour colour themes used in a retail environment, with regards to the intended perception of that particular brand's personality

Andrews, Justin.

Format:

Manuscript

Publication Date

2009

Available: Copies:

73.

Should the Vega brand be trusted?

Bassoon, Chrisna.

Format:

Manuscript

Publication Date

2009

Available: Copies:

74.

How does a brand go about implementing corporate social responsibility to positively leverage customer based brand equity

Grobbelaar, Carine.

Format:

Manuscript

Publication Date

2009

Available: Copies:

75.

Marketing research essentials

McDaniel, Carl, Jr., 1941-

Format:

Books

Publication Date

2008 2007

Available: Copies:

76.

Marketing research

Hair, Joseph F.

Format:

Books

Publication Date

2008

Available: Copies:

77.

Marketing research : a practical approach

Kolb, Bonita M.

Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=435383
ebrary http://site.ebrary.com/id/10298640
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=283535
MyiLibrary http://www.myilibrary.com?id=211926
Sage Research Methods http://SRMO.sagepub.com/view/marketing-research/SAGE.xml

Format:

Electronic Resources

Publication Date

2008

Available: Copies:

78.

The avant-garde silhouette and the artistic influence on fashion

Nxumalo, Ntombi.

Format:

Manuscript

Publication Date

2008

Available: Copies:

79.

Measuring marketing : 103 key metrics every marketer needs

Davis, John, 1960 February 17-

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015052194&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015052194&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0740/2007295268-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-d.html

Format:

Books

Publication Date

2007

Available: Copies:

80.

Karma queens, geek gods, and innerpreneurs

Rentel, Ron.

Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0703/2006033801-b.html
Table of contents only http://www.loc.gov/catdir/toc/ecip074/2006033801.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0710/2006033801-d.html

Format:

Books

Publication Date

2007

Available: Copies:

81.

Exploring marketing research

Zikmund, William G.

Format:

Books

Publication Date

2007

Available: Copies:

82.

Essentials of marketing research

Zikmund, William G.

Format:

Books

Publication Date

2007

Available: Copies:

83.

Marketing research : text and cases

Wrenn, Bruce.

Format:

Books

Publication Date

2007

Available: Copies:

84.

Basic marketing research

Churchill, Gilbert A.

Format:

Books

Publication Date

2007 2006

Available: Copies:

85.

Marketing research

McDaniel, Carl, Jr., 1941-

Format:

Books

Publication Date

2007

Available: Copies:

86.

Marketing research : an applied orientation

Malhotra, Naresh K.

Table of contents http://www.loc.gov/catdir/toc/ecip0611/2006010250.html

Format:

Books

Publication Date

2007

Available: Copies:

87.

Best practice in market research

Mouncey, Peter.

Table of contents only http://www.loc.gov/catdir/toc/ecip073/2006036082.html

Format:

Books

Publication Date

2007

Available: Copies:

88.

Review of marketing research. Vol. 3

Malhotra, Naresh K.

Format:

Books

Publication Date

2007

Available: Copies:

89.

Marketing research : tools & techniques

Bradley, Nigel, 1958-

Klappentext
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014913672&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2007 2006

Available: Copies:

90.

Marketing research

Aaker, David A.

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0814/2006046457-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014985787&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0814/2006046457-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0814/2006046457-d.html

Format:

Books

Publication Date

2007

Available: Copies:

91.

Buyer behaviour : understanding consumer psychology and marketing

Du Plessis, P. J. (Phillipus Jacobus), 1943-

Format:

Books

Publication Date

2007

Available: Copies:

92.

Consumer behavior

Blackwell, Roger D.

Format:

Books

Publication Date

2006

Available: Copies:

93.

Handbook of customer satisfaction and loyalty measurement

Hill, Nigel, 1952-

Format:

Books

Publication Date

2006

Available: Copies:

94.

An introduction to market and social research : planning and using research tools and techniques

Adams, Karen.

Table of contents only http://www.loc.gov/catdir/toc/ecip0617/2006023957.html

Format:

Books

Publication Date

2006

Available: Copies:

95.

Marketing research

Burns, Alvin C.

Format:

Books

Publication Date

2006

Available: Copies:

96.

Questions that sell : the powerful process for discovering what your customer really wants

Cherry, Paul.

Table of contents http://www.loc.gov/catdir/toc/ecip063/2005033216.html

Format:

Books

Publication Date

2006

Available: Copies:

97.

Market opportunity analysis : text and cases

Stevens, Robert E., 1942-

Table of contents http://www.loc.gov/catdir/toc/ecip0513/2005015271.html

Format:

Books

Publication Date

2006

Available: Copies:

98.

Marketing research

Cooper, Donald R.

Format:

Electronic Resources

Publication Date

2006

Available: Copies:

99.

Business-to-business market research

Block, Martin P., 1946-

Table of contents http://www.loc.gov/catdir/toc/ecip058/2005004871.html

Format:

Books

Publication Date

2005

Available: Copies:

100.

Marketing research : methodological foundations

Churchill, Gilbert A.

Format:

Books

Publication Date

2005

Available: Copies:

101.

Marketing research : within a changing information environment

Hair, Joseph F.

Format:

Books

Publication Date

2005

Available: Copies:

102.

Marketing research in practice

Tustin, D. H.

Format:

Books

Publication Date

2005

Available: Copies:

103.

Marketing research

Cant, M. C. (Michael Colin), 1957-

Format:

Books

Publication Date

2005

Available: Copies:

104.

Marketing research

Aaker, David A.

Table of contents http://catdir.loc.gov/catdir/toc/wiley032/2003057663.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0703/2003057663-b.html
Publisher description http://catdir.loc.gov/catdir/description/wiley039/2003057663.html

Format:

Books

Publication Date

2004

Available: Copies:

105.

Essentials of marketing research : an applied orientation

Malhotra, Naresh K.

Format:

Books

Publication Date

2004

Available: Copies:

106.

Marketing research essentials

McDaniel, Carl, Jr., 1941-

Format:

Books

Publication Date

2004

Available: Copies:

107.

The art & science of interpreting market research evidence

Smith, D. V. L. (David Van Lloyd)

Publisher description http://www.loc.gov/catdir/description/wiley041/2003067249.html
Table of contents http://www.loc.gov/catdir/toc/wiley041/2003067249.html
Publisher description http://www.loc.gov/catdir/description/wiley042/2003067249.html
Contributor biographical information http://www.loc.gov/catdir/bios/wiley047/2003067249.html

Format:

Books

Publication Date

2004

Available: Copies:

108.

Consumer insight : how to use data and market research to get closer to your customer

Stone, Merlin, 1948-

Table of contents http://www.loc.gov/catdir/toc/ecip0419/2004014622.html

Format:

Books

Publication Date

2004

Available: Copies:

109.

Consumer behavior : a strategic approach

Assael, Henry.

Format:

Books

Publication Date

2004

Available: Copies:

110.

Market research in action

Roe, Michael, 1931-

Format:

Books

Publication Date

2004

Available: Copies:

111.

Market intelligence : how and why organizations use market research

Callingham, Martin.

123Library http://www.123library.org/book_details/?id=98811
Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=242855
ebrary http://site.ebrary.com/id/10084453
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=130559
MyiLibrary http://www.myilibrary.com?id=22253

Format:

Electronic Resources

Publication Date

2004

Available: Copies:

112.

Brandchild : remarkable insights into the minds of today's global kids and their relationships with brands

Lindström, Martin, 1970-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0419/2004015555.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0912/2004015555-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2004015555-d.html

Format:

Books

Publication Date

2004

Available: Copies:

113.

Why people buy things they don't need : understanding and predicting consumer behavior

Danziger, Pamela N.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0415/2004003269.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0913/2004003269-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0659/2004003269-d.html

Format:

Books

Publication Date

2004

Available: Copies:

114.

Exploring marketing research

Zikmund, William G.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2002022369-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2002022369-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1514/2002022369-t.html

Format:

Books

Publication Date

2003

Available: Copies:

115.

Marketing research : within a changing information environment

Hair, Joseph F.

Format:

Books

Publication Date

2003

Available: Copies:

116.

Market research

Lewis, Roger, 1944 September 27-

Format:

Books

Publication Date

2003

Available: Copies:

117.

Marketing research for managers

Crouch, Sunny.

Publisher description http://www.loc.gov/catdir/description/els031/2003045189.html
Table of contents http://www.loc.gov/catdir/toc/els031/2003045189.html

Format:

Books

Publication Date

2003

Available: Copies:

118.

Essentials of marketing research

Zikmund, William G.

Format:

Books

Publication Date

2003

Available: Copies:

119.

Marketing research

Cant, M. C. (Michael Colin), 1957-

Format:

Books

Publication Date

2003

Available: Copies:

120.

Marketing research : within a changing information environment

Hair, Joseph F.

Format:

Electronic Resources

Publication Date

2003

Available: Copies:

121.

Marketing research : the impact of the Internet

McDaniel, Carl, Jr., 1941-

Format:

Books

Publication Date

2002

Available: Copies:

122.

Marketing research : text and cases

Wrenn, Bruce.

Format:

Books

Publication Date

2002

Available: Copies:

123.

Marketing research : methodological foundations

Churchill, Gilbert A.

Format:

Books

Publication Date

2002

Available: Copies:

124.

Introducing marketing research

Baines, Paul, 1973-

Contributor biographical information http://www.loc.gov/catdir/bios/wiley043/2002072360.html
Publisher description http://www.loc.gov/catdir/description/wiley036/2002072360.html
Table of contents http://www.loc.gov/catdir/toc/wiley023/2002072360.html

Format:

Books

Publication Date

2002

Available: Copies:

125.

Understanding and designing market research

Webb, John R. (John Richard), 1949-

04 http://www.gbv.de/dms/hbz/toc/ht013413453.pdf

Format:

Books

Publication Date

2002

Available: Copies:

126.

Marketing research : an applied orientation

Malhotra, Naresh K.

Format:

Books

Publication Date

2002

Available: Copies:

127.

Marketing research essentials

McDaniel, Carl, Jr., 1941-

Format:

Books

Publication Date

2001

Available: Copies:

128.

Consumer behavior

Blackwell, Roger D.

Format:

Books

Publication Date

2001

Available: Copies:

129.

Marketing research

Aaker, David A.

Table of contents http://catdir.loc.gov/catdir/toc/onix05/00035933.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009107624&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009107624&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1144937
Publisher description http://catdir.loc.gov/catdir/description/wiley0310/00035933.html

Format:

Books

Publication Date

2001

Available: Copies:

130.

Marketing research : a practical approach for the new Millennium

Hair, Joseph F.

Format:

Books

Publication Date

2000

Available: Copies:

131.

Marketing research

Burns, Alvin C.

Format:

Books

Publication Date

2000

Available: Copies:

132.

Quantitative methods for marketing decisions

Wegner, Trevor.

Format:

Books

Publication Date

2000

Available: Copies:

133.

Exploring marketing research

Zikmund, William G.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/99064502-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/99064502-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1514/99064502-t.html

Format:

Books

Publication Date

2000

Available: Copies:

134.

Essentials of marketing research

Zikmund, William G.

Format:

Books

Publication Date

1999

Available: Copies:

135.

Marketing research : methodological foundations

Churchill, Gilbert A.

Format:

Books

Publication Date

1999

Available: Copies:

136.

Marketing research : a problem-solving approach

Sudman, Seymour.

Format:

Electronic Resources

Publication Date

1998

Available: Copies:

137.

The new marketing : building strong marketing strategies in South Africa today

Burgess, Steven M.

Format:

Books

Publication Date

1998

Available: Copies:

138.

Marketing research

Aaker, David A.

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/onix03/97021710.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007932683&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0706/97021710-d.html
Inhaltsverzeichnis Marketing research

Format:

Books

Publication Date

1998

Available: Copies:

139.

Applied consumer behaviour

Evans, Martin (Martin J.)

Format:

Books

Publication Date

1996

Available: Copies:

140.

Marketing research : an applied orientation

Malhotra, Naresh K.

Format:

Books

Publication Date

1996

Available: Copies:

141.

Marketing research : a South African approach

Martins, J. H.

Format:

Books

Publication Date

1996

Available: Copies:

142.

Marketing research in a marketing environment

Dillon, William R.

Format:

Books

Publication Date

1994

Available: Copies:

143.

Advanced methods of marketing research

Bagozzi, Richard P.

Format:

Books

Publication Date

1994

Available: Copies:

144.

Marketing research : measurement & method : a text with cases. Volume 2

Tull, Donald S.

Format:

Books

Publication Date

1993

Available: Copies:

145.

Essentials of marketing research

Dillon, William R.

Format:

Books

Publication Date

1993

Available: Copies:

146.

Marketing research Part I

Rutsohn, Phil.

Format:

Video cassette

Publication Date

1993

Available: Copies:

147.

The Popcorn report : revolutionary trend predictions for marketing in the 90's.

Popcorn, Faith.

Format:

Books

Publication Date

1992 1991

Available: Copies:

148.

Understanding & designing marketing research

Webb, John R.

Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=004630075&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://www.gbv.de/dms/hbz/toc/ht004412759.PDF

Format:

Books

Publication Date

1992

Available: Copies:

149.

Marketing research : methodological foundations

Churchill, Gilbert A.

Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=916156&custom_att_2=simple_viewer

Format:

Books

Publication Date

1991

Available: Copies:

150.

The marketing research process.

Crimp, Margaret.

Format:

Books

Publication Date

1990

Available: Copies:

151.

Marketing research : measurement and method

Tull, Donald S.

Format:

Books

Publication Date

1990

Available: Copies:

152.

Researching the South African market

Nel, P. A.

Format:

Books

Publication Date

1988

Available: Copies:

153.

Consumer market research handbook

Worcester, Robert M.

Format:

Books

Publication Date

1988 1986

Available: Copies:

154.

Consumer market research handbook

Worcester, Robert M.

Format:

Books

Publication Date

1986

Available: Copies:

155.

Marketing research

Chisnall, Peter M.

Format:

Books

Publication Date

1986

Available: Copies:

156.

Marketing : strategic foundations

Busch, Paul S.

Format:

Books

Publication Date

1985

Available: Copies:

157.

Marketing in South Africa : decision analysis, theory, and practice

Brits, R. N.

Format:

Books

Publication Date

1985

Available: Copies:

158.

Marketing research : text with cases

Barker, Raymond F.

Format:

Books

Publication Date

1983

Available: Copies:

159.

Marketing research

Luck, David Johnston.

Format:

Books

Publication Date

1982

Available: Copies:

160.

Consumer behavior and the practice of marketing

Runyon, Kenneth E.

Format:

Books

Publication Date

1980

Available: Copies:

Select an Action

Place Hold(s)
Add to My Lists
Email
Print

Limit Search Results

Narrowed by:

Included

Subject: Marketing research.

Access Level

Author

Zikmund, William G.

(9)

McDaniel, Carl, Jr., 1941-

(8)

Churchill, Gilbert A.

(7)

Gates, Roger H., 1942-

(6)

(6)

(6)

(5)

(5)

(5)

(5)

(4)

(4)

Babin, Barry J., author.

(3)

Brown, Tom J.

(3)

D'Alessandro, Steven, author.

(3)

Diggines, CN

(3)

Diggines, Colin.

(3)

Stevens, Robert E., 1942-

(3)

Wiid, JA.

(3)

Wiid, Jan.

(3)

Winzar, Hume, author.

(3)

Zikmund, William G., author.

(3)

Blackwell, Roger D.

(2)

Burns, Alvin C.

(2)

Bush, Ronald F.

(2)

Cant, M. C. (Michael Colin), 1957-

(2)

(2)

(2)

(2)

(2)

(2)

(2)

(2)

(2)

(2)

Lowe, Ben, 1978- author.

(2)

(2)

(2)

(2)

(2)

(2)

(2)

(2)

Aaker, David A., author.

(1)

Achrol, Ravi S.

(1)

Adams, Karen.

(1)

Alexander, Jim, 1950-

(1)

Ambler, Tim.

(1)

American Marketing Association.

(1)

Andrews, Justin.

(1)

Assael, Henry.

(1)

Babin, Barry, author.

(1)

(1)

(1)

(1)

(1)

(1)

(1)

Bearden, William O., 1945-. Handbook of marketing scales.

(1)

Beckley, Jacqueline H.

(1)

Belk, Russell W., author.

(1)

Berndt, A. (Adele), 1966-

(1)

Blair, Edward, 1923-

(1)

Blattberg, Robert C.

(1)

Block, Martin P., 1946-

(1)

Block, Tamara Brezen.

(1)

(1)

(1)

(1)

(1)

Bradley, Nigel, 1958-

(1)

Bradley, Nigel, 1958- author.

(1)

(1)

(1)

(1)

(1)

Bush, Robert P., VerfasserIn.

(1)

Callingham, Martin.

(1)

Celsi, Mary Wolfinbarger VerfasserIn.

(1)

(1)

(1)

(1)

(1)

(1)

(1)

(1)

(1)

(1)

(1)

(1)

Davis, John, 1960 February 17-

(1)

Davis, John, 1960 February 17- author.

(1)

Day, George S., author.

(1)

Digue, Sarah-Ann.

(1)

Du Plessis, P. J. (Phillipus Jacobus), 1943-

(1)

Duparcq, Patrick J.

(1)

Evans, Martin (Martin J.)

(1)

Farris, Paul W.

(1)

Fischer, Eileen, 1959- author.

(1)

Fletcher, J. H.

(1)

Foss, Bryan.

(1)

Gates, Roger, 1942- author.

(1)

Gates, Roger.

(1)

Gerber-Nel, C. (Charlene)

(1)

Grobbelaar, Carine.

(1)

Hair, Joseph F. 1944- VerfasserIn.

(1)

Hair, Joseph F., 1944-

(1)

(1)

(1)

(1)

(1)

(1)

Institute of Marketing Management.

(1)

James, Karen E.

(1)

Jobson, Ellen Kelly.

(1)

Kaden, Robert J.

(1)

Kambule, Simosa Lebogang.

(1)

Katz, Georgina.

(1)

Khumalo, Philani.

(1)

Kolb, Bonita M.

(1)

Kozinets, Robert V., 1964- author.

(1)

Kuilman, Kate.

(1)

Kumar, V., 1957- author.

(1)

Lamb, Charles W.

(1)

Leone, Robert P., author.

(1)

Lewis, Roger, 1944 September 27-

(1)

Linda, Gerald.

(1)

Lindström, Martin, 1970-

(1)

Lopetcharat, Kannapon.

(1)

Lowe, Ben, 1978-, author.

(1)

Loxton, Guy.

(1)

Luck, David Johnston.

(1)

Madiba, Mfundo.

(1)

Makhafola, Kelebogile.

(1)

Malhotra, Naresh K. author.

(1)

Malhotra, Naresh K., author.

(1)

Mare, Kathy.

(1)

Market Research Society.

(1)

Martins, J. H.

(1)

McDaniel, Carl D. Contemporary marketing research.

(1)

McDaniel, Carl, Jr., 1941- author.

(1)

Millward Brown (Firm)

(1)

(1)

(1)

(1)

(1)

Mullins, John W. (John Walker)

(1)

Nel, D. (Daniel)

(1)

Nel, P. A.

(1)

Netemeyer, Richard G., 1956-

(1)

Ng, Irene C. L., author.

(1)

Nxumalo, Ntombi.

(1)

Ortinau, David J., VerfasserIn.

(1)

Paredes, Maria Dulce.

(1)

(1)

(1)

(1)

(1)

(1)

(1)

Racom Communications.

(1)

(1)

(1)

(1)

(1)

(1)

(1)

(1)

(1)

Rädel, F. E. (Fritz E.)

(1)

Saunt, Michelle Margot.

(1)

(1)

(1)

(1)

(1)

(1)

Silver, Lawrence S., 1948-

(1)

Smith, D. V. L. (David Van Lloyd)

(1)

Sookdiyal, Nishta.

(1)

Sponder, Marshall.

(1)

Sterne, Jim, 1955-

(1)

Stevens, Robert E., 1942- Market analysis.

(1)

(1)

(1)

(1)

(1)

(1)

(1)

(1)

(1)

(1)

(1)

Webb, John R. (John Richard), 1949-

(1)

Wegner, Trevor.

(1)

Wilkie, William L.

(1)

Wimmer, Frank.

(1)

Wrenn, Bruce. Marketing research.

(1)

Yuter, Gina.

(1)

Zikmund, William, author.

(1)

Format

(126)

(25)

(5)

(3)

(1)

Item Category 1

Material Type

Language

(160)

Library

Shelf Location

Publication Date

Subject

(14)

(14)

Marketing research -- Case studies.

(10)

Branding (Marketing)

(9)

Marketing research -- South Africa.

(7)

Marketingforschung.

(6)

Marktforschung.

(6)

Consumers -- Research.

(5)

Consumers.

(4)

Marketing -- Recherche.

(4)

Marketing research -- Methodology.

(4)

South Africa.

(4)

Consumers -- South Africa.

(3)

Customer relations.

(3)

Marktonderzoek.

(3)

Internet marketing.

(2)

Marketing -- Evaluation.

(2)

Marketing -- Mathematical models.

(2)

Marketing -- South Africa.

(2)

Marketing research -- Problems, exercises, etc.

(2)

Marketing research -- Textbooks.

(2)

Marktanalyse.

(2)

Motivation research (Marketing)

(2)

New products.

(2)

Qualitative research.

(2)

Social media.

(2)

Administración.

(1)

Advertising -- Cosmetics.

(1)

Advertising and children.

(1)

Aircraft industry.

(1)

Automobiles -- Marketing.

(1)

Betriebliche Kennzahl.

(1)

Brand loyalty.

(1)

Brand name products.

(1)

Business and Management.

(1)

Celebrities.

(1)

Child consumers.

(1)

Consommateurs.

(1)

Consumer behavior -- Research.

(1)

Consumer behaviour

(1)

Consumer behaviour.

(1)

Consumer profiling.

(1)

Consumer satisfaction -- Evaluation.

(1)

Consumers, Black.

(1)

Customer relations -- Management.

(1)

(1)

(1)

(1)

(1)

Fashion merchandising.

(1)

Gestion par objectifs.

(1)

Industrial marketing -- Management.

(1)

Industrial marketing -- Research.

(1)

Information technology -- Economic aspects.

(1)

(1)

(1)

(1)

(1)

(1)

(1)

(1)

(1)

(1)

Marketing - Recherche.

(1)

Marketing -- Research.

(1)

Marketing -- Statistical methods -- Problems, exercises, etc.

(1)

Marketing -- Statistical methods.

(1)

Marketing Mathematical models

(1)

Marketing Research

(1)

Marketing research

(1)

Marketing research -- Computer network resources.

(1)

Marketing research -- Study and teaching.

(1)

Marketingaudit.

(1)

Marketingmanagement

(1)

Marktforschung -- Südafrika.

(1)

Mathematisches Modell

(1)

Mercadeo -- Investigaciones.

(1)

Mercadeo.

(1)

Messung.

(1)

New business enterprises -- Planning.

(1)

Onderzoeksmethoden.

(1)

Online social networks -- Economic aspects.

(1)

Prévision économique.

(1)

Questionaires.

(1)

Reality television programs.

(1)

(1)

(1)

(1)

(1)

Social media -- Economic aspects.

(1)

Social responsibility of business.

(1)

Statistics.

(1)

Stereotypes (Social psychology) in advertising -- South Africa.

(1)

Stereotypes (Social psychology) in mass media.

(1)

Strategisches Management.

(1)

Sustainable development -- South Africa.

(1)

Target marketing.

(1)

Technological innovations -- Economic aspects.

(1)

Teenage consumers.

(1)

Textbooks.

(1)

Value.

(1)

Verbraucherverhalten.

(1)

Viral marketing.

(1)

Women consumers.

(1)

Wörterbuch (Fachlexikon)

(1)

Young consumers.

(1)

comportement du consommateur -- recherche scientifique.

(1)

consommateur -- recherche scientifique.

(1)

marketing -- recherche scientifique.

(1)

View All

Fewer

Collapse All

Item Available

Advanced Search Location

{sortLabel}

	{facetName}	{results}

	{displayName}	{count}
{error}