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1. 
Cover image for The psychological impact of repetition : a cartoon & branding perspective
The psychological impact of repetition : a cartoon & branding perspective
The psychological impact of repetition : a cartoon & branding perspective
by 
Dhladhla, Sifiso.
Format: 
Manuscript
Publication Date 
2025 2024 2023 2022 2021
Available: Copies:
2. 
Cover image for Bottom-up marketing
Bottom-up marketing
by 
Ries, Al.
Format: 
Books
Publication Date 
2025 2024 2023 2022 2021
Available: Copies:
3. 
Cover image for Marketing communication : an integrated approach
Marketing communication : an integrated approach
Marketing communication : an integrated approach
by 
Cant, Michael
Format: 
Books
Publication Date 
2025
Available: Copies:
4. 
Cover image for Services marketing : integrating customer focus across the firm
Services marketing : integrating customer focus across the firm
by 
Zeithaml, Valarie A.
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1205/2011051073-d.html
Format: 
Books
Publication Date 
2024 2013
Available: Copies:
5. 
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2024
Available: Copies:
6. 
Cover image for Marketing
Marketing
Marketing
by 
Lamb, Charles W., author
Format: 
Books
Publication Date 
2024
Available: Copies:
7. 
Cover image for Digital marketing
Digital marketing
by 
Sachdev, Raj, author.
Format: 
Books
Publication Date 
2024
Available: Copies:
8. 
Cover image for Marketing 6.0 : the future is immersive
Marketing 6.0 : the future is immersive
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2024
Available: Copies:
9. 
Cover image for Marketing communications
Marketing communications
by 
Egan, John, 1952- author.
Format: 
Books
Publication Date 
2023
Available: Copies:
10. 
Cover image for Principles of marketing
Principles of marketing
Principles of marketing
by 
Meintjes, Corné, author.
Format: 
Books
Publication Date 
2023
Available: Copies:
11. 
Cover image for Advertising media planning : a brand management approach
Advertising media planning : a brand management approach
by 
Kelley, Larry D., 1955- author.
Format: 
Books
Publication Date 
2023
Available: Copies:
12. 
Cover image for Strategic marketing : creating competitive advantage.
Strategic marketing : creating competitive advantage.
by 
West, Douglas C., author.
Format: 
Books
Publication Date 
2022
Available: Copies:
13. 
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2021
Available: Copies:
15. 
Cover image for Principles of strategic communication
Principles of strategic communication
by 
Holtzhausen, Derina Rhoda, author.
Format: 
Books
Publication Date 
2021
Available: Copies:
16. 
Cover image for Marketing communication : an integrated approach
Marketing communication : an integrated approach
Marketing communication : an integrated approach
by 
Koekemoer, Ludi.
Format: 
Books
Publication Date 
2020
Available: Copies:
17. 
Cover image for Strategic social marketing : for behaviour & social change
Strategic social marketing : for behaviour & social change
by 
French, Jeff, author.
Format: 
Books
Publication Date 
2020
Available: Copies:
18. 
Cover image for Strategic brand management
Strategic brand management
by 
Chernev, Alexander, author
Format: 
Books
Publication Date 
2020
Available: Copies:
19. 
Cover image for Strategic marketing : theory and application for competitive advantage
Strategic marketing : theory and application for competitive advantage
by 
Venter, Peet, 1964-
Format: 
Books
Publication Date 
2020
Available: Copies:
20. 
Cover image for Strategic marketing
Strategic marketing
Strategic marketing
by 
Wiid, JA
Format: 
Books
Publication Date 
2020
Available: Copies:
21. 
Cover image for Introduction to Business Functions
Introduction to Business Functions
Introduction to Business Functions
by 
Bester, P.
Format: 
Books
Publication Date 
2020
Available: Copies:
22. 
Cover image for The content marketing handbook : how to double the results of your marketing campaigns
The content marketing handbook : how to double the results of your marketing campaigns
by 
Bly, Robert W., author.
Format: 
Books
Publication Date 
2020
Available: Copies:
23. 
Cover image for Marketing
Marketing
by 
Lamb, Charles W., author
Format: 
Books
Publication Date 
2019
Available: Copies:
24. 
Cover image for Contemporary issues in marketing : principles & practice
Contemporary issues in marketing : principles & practice
by 
Gbadamosi, Ayantunji, editor.
Format: 
Books
Publication Date 
2019
Available: Copies:
25. 
Cover image for Marketing : an introduction
Marketing : an introduction
Marketing : an introduction
by 
Cant, M. C. (Michael Colin), 1957- editor.
Format: 
Books
Publication Date 
2019
Available: Copies:
27. 
Cover image for Principles of marketing
Principles of marketing
by 
De Meyer-Heydenrych, Christine, author.
Format: 
Books
Publication Date 
2018
Available: Copies:
29. 
Cover image for Handbook on place branding and marketing
Handbook on place branding and marketing
by 
Campelo, Adriana, editor.
Format: 
Regular print
Publication Date 
2017
Available: Copies:
30. 
Cover image for MKTG 10
MKTG 10
by 
Lamb, Charles W., author.
Format: 
Books
Publication Date 
2017
Available: Copies:
31. 
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2017
Available: Copies:
32. 
Cover image for Foundations of marketing
Foundations of marketing
by 
Pride, William M., 1942- author.
Contributor biographical information https://www.loc.gov/catdir/enhancements/fy1701/2015944168-b.html
Publisher description https://www.loc.gov/catdir/enhancements/fy1701/2015944168-d.html
Table of contents only https://www.loc.gov/catdir/enhancements/fy1701/2015944168-t.html
Format: 
Books
Publication Date 
2017
Available: Copies:
33. 
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2016
Available: Copies:
34. 
Cover image for Contemporary cases in southern African marketing
Contemporary cases in southern African marketing
Contemporary cases in southern African marketing
by 
Klopper, H. B., 1974- editor.
Format: 
Books
Publication Date 
2016
Available: Copies:
35. 
Cover image for Context planning and channel innovation : reading pack
Context planning and channel innovation : reading pack
Context planning and channel innovation : reading pack
by 
Independent Institute of Education. Vega School of Brand Leadership.
Format: 
Books
Publication Date 
2016
Available: Copies:
36. 
Cover image for Contemporary marketing
Contemporary marketing
by 
Kurtz, David L.
Format: 
Books
Publication Date 
2016
Available: Copies:
37. 
Cover image for Marketing : concepts and strategies
Marketing : concepts and strategies
by 
Dibb, Sally, 1963- author.
Title
Format: 
Regular print
Publication Date 
2016
Available: Copies:
38. 
Cover image for Marketing
Marketing
by 
Grewal, Dhruv, author.
Format: 
Books
Publication Date 
2016
Available: Copies:
39. 
Cover image for Advertising media planning : a brand management approach
Advertising media planning : a brand management approach
by 
Kelley, Larry D., 1955-
EBSCOhost https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live
Format: 
Electronic Resources
Publication Date 
2015
Available: Copies:
41. 
Cover image for Experiences : the 7th era of marketing
Experiences : the 7th era of marketing
by 
Rose, Robert, author.
Format: 
Books
Publication Date 
2015
Available: Copies:
42. 
Cover image for Marketing
Marketing
by 
Kerin, Roger A.
Format: 
Books
Publication Date 
2015
Available: Copies:
43. 
Cover image for Youthnation : building remarkable brands in a youth-driven culture
Youthnation : building remarkable brands in a youth-driven culture
by 
Britton, Matt, 1975-, author
Format: 
Books
Publication Date 
2015
Available: Copies:
44. 
Cover image for Marketing communications
Marketing communications
by 
Egan, John, 1952- author.
Format: 
Books
Publication Date 
2015
Available: Copies:
45. 
Cover image for Context planning and channel innovation : reading pack
Context planning and channel innovation : reading pack
Context planning and channel innovation : reading pack
by 
Independent Institute of Education. Vega School of Brand Leadership.
Format: 
Books
Publication Date 
2015
Available: Copies:
46. 
Cover image for Marketing
Marketing
by 
Lamb, Charles W., author.
Format: 
Books
Publication Date 
2015
Available: Copies:
47. 
Cover image for Introduction to marketing
Introduction to marketing
Introduction to marketing
by 
Strydom, J. W. (Johan Wilhelm), 1952- editor.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=944642&site=ehost-live
Format: 
Books
Publication Date 
2014
Available: Copies:
48. 
Cover image for Marketing communication : an integrated approach
Marketing communication : an integrated approach
by 
Koekemoer, Ludi.
Format: 
Books
Publication Date 
2014
Available: Copies:
49. 
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip (Philip J.), 1931-
Format: 
Books
Publication Date 
2014 2013
Available: Copies:
50. 
Cover image for The annual 2013/14 : advertising, media, marketing and branding
The annual 2013/14 : advertising, media, marketing and branding
The annual 2013/14 : advertising, media, marketing and branding
by 
Maggs, Jeremy.
Format: 
Books
Publication Date 
2014
Available: Copies:
51. 
Cover image for Marketing
Marketing
by 
Grewal, Dhruv.
Format: 
Books
Publication Date 
2014
Available: Copies:
52. 
Cover image for Contemporary marketing
Contemporary marketing
by 
Kurtz, David L.
Format: 
Books
Publication Date 
2014
Available: Copies:
53. 
Cover image for MKTG 8
MKTG 8
by 
McDaniel, Carl, Jr., 1941- author.
Format: 
Books
Publication Date 
2014
Available: Copies:
54. 
Cover image for Principles of marketing
Principles of marketing
by 
Kapoor, Neeru.
Format: 
Books
Publication Date 
2014
Available: Copies:
56. 
Cover image for Marketing : an introduction
Marketing : an introduction
by 
Masterson, Rosalind, author.
Format: 
Books
Publication Date 
2014
Available: Copies:
57. 
Cover image for Marketing tourism in South Africa
Marketing tourism in South Africa
by 
George, Richard, 1968- author.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1104452&site=ehost-live
Format: 
Books
Publication Date 
2014
Available: Copies:
58. 
Cover image for Social media explained : untangling the world's most misunderstood business trend
Social media explained : untangling the world's most misunderstood business trend
by 
Schaefer, Mark W.
Format: 
Books
Publication Date 
2014
Available: Copies:
59. 
Cover image for Sales management for tourism
Sales management for tourism
Sales management for tourism
by 
Van Nieuwenhuizen, P. J. J.
Format: 
Books
Publication Date 
2014
Available: Copies:
60. 
Cover image for She is more than the red light
She is more than the red light
She is more than the red light
by 
Muzuwa, L. Tafadzwa.
Format: 
Computer file
Publication Date 
2014
Available: Copies:
62. 
Cover image for Measuring marketing : 110+ key metrics every marketer needs
Measuring marketing : 110+ key metrics every marketer needs
by 
Davis, John, 1960 February 17- author.
Format: 
Books
Publication Date 
2013
Available: Copies:
63. 
Cover image for Essentials of marketing
Essentials of marketing
Essentials of marketing
by 
Cant, M. C. (Michael Colin), 1957-
Format: 
Books
Publication Date 
2013
Available: Copies:
65. 
Cover image for Applied marketing cases
Applied marketing cases
by 
Drotsky, Antonie.
Format: 
Books
Publication Date 
2013
Available: Copies:
66. 
Cover image for The marketing manifesto
The marketing manifesto
by 
Hood, David J.
Format: 
Books
Publication Date 
2013
Available: Copies:
67. 
Cover image for Drucker on marketing : lessons from the world's most influential business thinker
Drucker on marketing : lessons from the world's most influential business thinker
by 
Cohen, William A., 1937-
Format: 
Books
Publication Date 
2013
Available: Copies:
68. 
Cover image for Guerrilla marketing field guide : 30 powerful battle maneuvers for non-stop momentum and results
Guerrilla marketing field guide : 30 powerful battle maneuvers for non-stop momentum and results
by 
Levinson, Jay Conrad.
Format: 
Books
Publication Date 
2013
Available: Copies:
69. 
Cover image for The complete marketer : 60 essential concepts for marketing excellence
The complete marketer : 60 essential concepts for marketing excellence
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2013
Available: Copies:
70. 
Cover image for Marketing
Marketing
by 
Hult, G. Tomas M.
Format: 
Books
Publication Date 
2013
Available: Copies:
71. 
Cover image for Strategic marketing
Strategic marketing
by 
Cravens, David W.
Format: 
Books
Publication Date 
2013
Available: Copies:
72. 
Cover image for Essentials of marketing
Essentials of marketing
by 
Brassington, Frances.
Format: 
Books
Publication Date 
2013
Available: Copies:
73. 
Cover image for Manager's guide to online marketing
Manager's guide to online marketing
by 
Weaver, Jason D.
Format: 
Books
Publication Date 
2013
Available: Copies:
74. 
Cover image for How to sell to retail : the secrets of getting your product to market
How to sell to retail : the secrets of getting your product to market
by 
Rayner, Clare.
Format: 
Books
Publication Date 
2013
Available: Copies:
75. 
Cover image for The fusion marketing bible : fuse traditional media, social media, and digital media to maximize marketing
The fusion marketing bible : fuse traditional media, social media, and digital media to maximize marketing
by 
Safko, Lon.
Format: 
Books
Publication Date 
2013
Available: Copies:
76. 
Cover image for Marketing essentials
Marketing essentials
by 
Dibb, Sally, 1963-
Format: 
Books
Publication Date 
2013
Available: Copies:
77. 
Cover image for Introduction to marketing
Introduction to marketing
by 
McDaniel, Carl, Jr., 1941-
Format: 
Books
Publication Date 
2013
Available: Copies:
78. 
Cover image for Principles and practice of marketing
Principles and practice of marketing
by 
Jobber, David, 1947-
Format: 
Books
Publication Date 
2013
Available: Copies:
79. 
Cover image for Contemporary retail and marketing case studies
Contemporary retail and marketing case studies
by 
Van Heerden, Neels, 1957-
Format: 
Books
Publication Date 
2013
Available: Copies:
80. 
Cover image for Sales management for tourism. Textbook
Sales management for tourism. Textbook
Sales management for tourism. Textbook
by 
Van Nieuwenhuizen, P. J. J.
Format: 
Books
Publication Date 
2013
Available: Copies:
81. 
Cover image for Media planning & buying in the 21st century
Media planning & buying in the 21st century
by 
Geskey, Ronald D.
Format: 
Books
Publication Date 
2013
Available: Copies:
82. 
Cover image for Marketing management.
Marketing management.
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2012
Available: Copies:
83. 
Cover image for Principles of contemporary marketing
Principles of contemporary marketing
by 
Kurtz, David L.
Format: 
Books
Publication Date 
2012
Available: Copies:
84. 
Cover image for Winning the story wars : why those who tell--and live--the best stories will rule the future
Winning the story wars : why those who tell--and live--the best stories will rule the future
by 
Sachs, Jonah, author.
Format: 
Books
Publication Date 
2012
Available: Copies:
85. 
Cover image for Consumer behaviour
Consumer behaviour
by 
Parumasur, Sanjana Brijball.
Format: 
Books
Publication Date 
2012
Available: Copies:
86. 
Cover image for The annual 2011/12 : advertising, media, marketing and branding
The annual 2011/12 : advertising, media, marketing and branding
The annual 2011/12 : advertising, media, marketing and branding
by 
Maggs, Jeremy.
Format: 
Books
Publication Date 
2012
Available: Copies:
87. 
Cover image for The annual 2012/13 : advertising, media, marketing and branding.
The annual 2012/13 : advertising, media, marketing and branding.
The annual 2012/13 : advertising, media, marketing and branding.
by 
Maggs, Jeremy.
Format: 
Books
Publication Date 
2012
Available: Copies:
88. 
Cover image for Design entrepreneurs 'agents of change'
Design entrepreneurs 'agents of change'
Design entrepreneurs 'agents of change'
by 
Lavender, Jonathan.
Format: 
Manuscript
Publication Date 
2012
Available: Copies:
89. 
Cover image for Trends helping companies evolve
Trends helping companies evolve
Trends helping companies evolve
by 
Stobart, Maxine.
Format: 
Computer file
Publication Date 
2012
Available: Copies:
90. 
Cover image for Legends in marketing : Philip Kotler
Legends in marketing : Philip Kotler
by 
Sheth, Jagdish N.
Format: 
Books
Publication Date 
2012
Available: Copies:
91. 
Cover image for No B.S. grassroots marketing : the ultimate no holds barred take no prisoners guide to growing sales and profits of local small businesses
No B.S. grassroots marketing : the ultimate no holds barred take no prisoners guide to growing sales and profits of local small businesses
by 
Kennedy, Dan S., 1954-
Format: 
Books
Publication Date 
2012
Available: Copies:
92. 
Cover image for Pricing strategies : a marketing approach
Pricing strategies : a marketing approach
by 
Schindler, Robert (Robert M.)
Format: 
Books
Publication Date 
2012
Available: Copies:
93. 
Cover image for No B.S. guide to marketing to leading edge boomers and seniors : [the ultimate no holds barred, take no prisoners roadmap to the money]
No B.S. guide to marketing to leading edge boomers and seniors : [the ultimate no holds barred, take no prisoners roadmap to the money]
by 
Kennedy, Dan S., 1954-
Format: 
Books
Publication Date 
2012
Available: Copies:
94. 
Cover image for Sustainability marketing : a global perspective
Sustainability marketing : a global perspective
by 
Belz, Frank-Martin.
Format: 
Books
Publication Date 
2012
Available: Copies:
95. 
Cover image for How to make sales when you don't like selling
How to make sales when you don't like selling
by 
Fairweather, Alan.
Format: 
Books
Publication Date 
2012
Available: Copies:
96. 
Cover image for Business marketing face to face : the theory and practice of B2B
Business marketing face to face : the theory and practice of B2B
by 
Fill, Chris.
Format: 
Books
Publication Date 
2012
Available: Copies:
98. 
Cover image for Business functions : an introduction
Business functions : an introduction
by 
Van Zyl, J.
Format: 
Books
Publication Date 
2012
Available: Copies:
99. 
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2012
Available: Copies:
100. 
Cover image for Marketing concepts and strategies
Marketing concepts and strategies
by 
Dibb, Sally, 1963-
Format: 
Books
Publication Date 
2012
Available: Copies:
101. 
Cover image for Marketing concepts and strategies
Marketing concepts and strategies
by 
Dibb, Sally, 1963-
Format: 
Books
Publication Date 
2012 1220
Available: Copies:
102. 
Cover image for MKTG 5.
MKTG 5.
by 
Lamb, Charles W.
Format: 
Books
Publication Date 
2012
Available: Copies:
103. 
Cover image for Introduction to marketing
Introduction to marketing
by 
Strydom, Johan.
Format: 
Books
Publication Date 
2011
Available: Copies:
104. 
Cover image for The annual 2010/11 : advertising, media, marketing and branding
The annual 2010/11 : advertising, media, marketing and branding
The annual 2010/11 : advertising, media, marketing and branding
by 
Maggs, Jeremy.
Format: 
Electronic Resources
Publication Date 
2011
Available: Copies:
106. 
Cover image for Kick Ass Business & Marketing Secrets How to Blitz Your Competition.
Kick Ass Business & Marketing Secrets How to Blitz Your Competition.
Format: 
Books
Publication Date 
2011
Available: Copies:
107. 
Cover image for Effective marketing
Effective marketing
by 
MacKay, Catriona.
Format: 
Books
Publication Date 
2011
Available: Copies:
108. 
Cover image for Consumer behavior and culture : consequences for global marketing and advertising
Consumer behavior and culture : consequences for global marketing and advertising
by 
Mooij, Marieke K. de, 1943-
Format: 
Books
Publication Date 
2011
Available: Copies:
109. 
Cover image for Marketing : a critical textbook
Marketing : a critical textbook
by 
Ellis, Nick.
Format: 
Books
Publication Date 
2011
Available: Copies:
111. 
Cover image for Harvard business review on reinventing your marketing.
Harvard business review on reinventing your marketing.
Format: 
Books
Publication Date 
2011
Available: Copies:
112. 
Cover image for Consumer behaviour
Consumer behaviour
by 
Schiffman, Leon G.
Format: 
Books
Publication Date 
2011
Available: Copies:
113. 
Cover image for Campaign communication and political marketing
Campaign communication and political marketing
by 
Maarek, Philippe J.
Format: 
Books
Publication Date 
2011
Available: Copies:
114. 
Cover image for Consumer behaviour : market segmentation.
Consumer behaviour : market segmentation.
Consumer behaviour : market segmentation.
by 
Schiffman, Leon G. Consumer behaviour 4th ed.
Format: 
Books
Publication Date 
2011
Available: Copies:
115. 
Cover image for The marketing firm : economic psychology of corporate behaviour
The marketing firm : economic psychology of corporate behaviour
by 
Vella, Kevin J.
Format: 
Books
Publication Date 
2011
Available: Copies:
116. 
Cover image for Marketing
Marketing
by 
Baines, Paul, 1973-
Format: 
Books
Publication Date 
2011
Available: Copies:
117. 
Cover image for Introduction to marketing
Introduction to marketing
by 
McDaniel, Carl, Jr., 1941-
Format: 
Books
Publication Date 
2011
Available: Copies:
118. 
Cover image for Marketing
Marketing
by 
Lamb, Charles W.
Format: 
Books
Publication Date 
2010
Available: Copies:
119. 
Cover image for Hospitality and travel marketing
Hospitality and travel marketing
by 
Morrison, Alastair M.
Format: 
Books
Publication Date 
2010
Available: Copies:
120. 
Cover image for Marketing 3.0 : from products to customers to the human spirit
Marketing 3.0 : from products to customers to the human spirit
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2010
Available: Copies:
122. 
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2010
Available: Copies:
123. 
Cover image for The annual 2009/10 : advertising, media, marketing and branding
The annual 2009/10 : advertising, media, marketing and branding
The annual 2009/10 : advertising, media, marketing and branding
by 
Maggs, Jeremy.
Format: 
Books
Publication Date 
2010
Available: Copies:
124. 
Cover image for Marketing
Marketing
by 
Grewal, Dhruv.
Format: 
Books
Publication Date 
2010
Available: Copies:
125. 
Cover image for Principles and practice of marketing
Principles and practice of marketing
by 
Jobber, David, 1947-
Format: 
Books
Publication Date 
2010
Available: Copies:
126. 
Cover image for Marketing methods to improve company strategy : applied tools and frameworks to improve a company's competitiveness using a network approach
Marketing methods to improve company strategy : applied tools and frameworks to improve a company's competitiveness using a network approach
by 
Neves, Marcos Fava.
Format: 
Books
Publication Date 
2010
Available: Copies:
127. 
Cover image for Insights, contexts, and frontiers of marketing thought : an advanced synthesis of research readings
Insights, contexts, and frontiers of marketing thought : an advanced synthesis of research readings
by 
Kortam, Wael Abdelrazek.
Format: 
Books
Publication Date 
2010
Available: Copies:
128. 
Cover image for Handbook of pricing research in marketing
Handbook of pricing research in marketing
by 
Rao, Vithala R.
Format: 
Books
Publication Date 
2010
Available: Copies:
129. 
Cover image for Manager's guide to marketing, advertising, and publicity
Manager's guide to marketing, advertising, and publicity
by 
Callen, Barry.
Format: 
Books
Publication Date 
2010 2009
Available: Copies:
131. 
Cover image for Repositioning : marketing in an era of competition, change, and crisis
Repositioning : marketing in an era of competition, change, and crisis
by 
Trout, Jack.
Format: 
Books
Publication Date 
2010
Available: Copies:
132. 
Cover image for Principles of contemporary marketing
Principles of contemporary marketing
by 
Kurtz, David L.
Format: 
Books
Publication Date 
2010
Available: Copies:
133. 
Cover image for Marketing theory : a student text
Marketing theory : a student text
Marketing theory : a student text
by 
Baker, Michael J., 1935-
Format: 
Books
Publication Date 
2010
Available: Copies:
134. 
Cover image for Marketing through turbulent times
Marketing through turbulent times
by 
Darroch, Jenny.
Format: 
Books
Publication Date 
2010
Available: Copies:
135. 
Cover image for Essentials of marketing
Essentials of marketing
by 
Cant, M. C. (Michael Colin), 1957-
Format: 
Books
Publication Date 
2010
Available: Copies:
136. 
Cover image for The marketing gurus : lessons from the best marketing books of all time
The marketing gurus : lessons from the best marketing books of all time
The marketing gurus : lessons from the best marketing books of all time
by 
Murray, Chris, 1951-
Format: 
Books
Publication Date 
2010
Available: Copies:
138. 
Cover image for Basic marketing
Basic marketing
by 
Perreault, William D.
Format: 
Books
Publication Date 
2010
Available: Copies:
139. 
Cover image for From witblits to vuvuzelas : marketing in the new South Africa
From witblits to vuvuzelas : marketing in the new South Africa
From witblits to vuvuzelas : marketing in the new South Africa
by 
Hefer, Dale.
Format: 
Books
Publication Date 
2010
Available: Copies:
140. 
Cover image for Brand media strategy : integrated communications planning in the digital era
Brand media strategy : integrated communications planning in the digital era
by 
Young, Antony, 1964-
Format: 
Books
Publication Date 
2010
Available: Copies:
141. 
Cover image for The idea writers : copywriting in a new media and marketing era
The idea writers : copywriting in a new media and marketing era
by 
Iezzi, Teressa.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1608/2010035428-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1608/2010035428-d.html
Format: 
Books
Publication Date 
2010
Available: Copies:
142. 
Cover image for Marketing : an introduction
Marketing : an introduction
by 
Cant, Michael.
Format: 
Books
Publication Date 
2010
Available: Copies:
145. 
Cover image for Sales management
Sales management
Sales management
by 
Connett, Brian I.
Format: 
Books
Publication Date 
2010
Available: Copies:
146. 
Cover image for Marketing essentials
Marketing essentials
by 
Dibb, Sally, 1963-
Format: 
Books
Publication Date 
2009
Available: Copies:
147. 
Cover image for Mktg2
Mktg2
by 
Lamb, Charles W.
Format: 
Books
Publication Date 
2009
Available: Copies:
148. 
Cover image for Chaotics : the business of managing and marketing in the age of turbulence
Chaotics : the business of managing and marketing in the age of turbulence
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2009
Available: Copies:
149. 
Cover image for The next evolution of marketing : connect with your customers by marketing with meaning
The next evolution of marketing : connect with your customers by marketing with meaning
by 
Gilbreath, Bob.
Format: 
Books
Publication Date 
2009
Available: Copies:
150. 
Cover image for Successful marketing
Successful marketing
by 
Rowson, Pauline.
Format: 
Books
Publication Date 
2009
Available: Copies:
151. 
Cover image for Think like a marketer : what it really takes to stand out from the crowd, the clutter, and the competition
Think like a marketer : what it really takes to stand out from the crowd, the clutter, and the competition
by 
Sonnier, Lauron.
Format: 
Books
Publication Date 
2009
Available: Copies:
153. 
Cover image for Marketing : a critical introduction
Marketing : a critical introduction
by 
Hackley, Christopher E.
Format: 
Books
Publication Date 
2009
Available: Copies:
154. 
Cover image for The shift : the transformation of today's marketers into tomorrow's growth leaders
The shift : the transformation of today's marketers into tomorrow's growth leaders
by 
Davis, Scott M., 1964-
Format: 
Books
Publication Date 
2009
Available: Copies:
155. 
Cover image for Faith-based marketing : the guide to reaching 140 million Christian consumers
Faith-based marketing : the guide to reaching 140 million Christian consumers
by 
Stielstra, Greg.
Format: 
Books
Publication Date 
2009
Available: Copies:
156. 
Cover image for Sensory marketing
Sensory marketing
by 
Hultaen, Bertil, 1949-
Format: 
Books
Publication Date 
2009
Available: Copies:
157. 
Cover image for Applied strategic marketing
Applied strategic marketing
Applied strategic marketing
by 
Jooste, C. J. (Christiaan Johannes), 1947-
Format: 
Books
Publication Date 
2009
Available: Copies:
158. 
Cover image for Things the brand Gurus don't want you to know
Things the brand Gurus don't want you to know
Things the brand Gurus don't want you to know
by 
Malden, Aubrey.
Format: 
Books
Publication Date 
2009
Available: Copies:
159. 
Cover image for Key marketing metrics : the 50+ metrics every manager needs to know
Key marketing metrics : the 50+ metrics every manager needs to know
by 
Farris, Paul W.
Table of contents http://catdir.loc.gov/catdir/toc/fy0906/2009367202.html
Table of contents http://www.gbv.de/dms/zbw/58325909X.pdf
Format: 
Books
Publication Date 
2009
Available: Copies:
160. 
Cover image for Internet marketing : strategy, implementation and practice
Internet marketing : strategy, implementation and practice
by 
Chaffey, Dave, 1963-
Format: 
Books
Publication Date 
2009
Available: Copies:
161. 
Cover image for Strategic marketing : theory and application for competitive advantage
Strategic marketing : theory and application for competitive advantage
by 
Venter, Peet, 1964-
Format: 
Books
Publication Date 
2009
Available: Copies:
162. 
Cover image for Marketing
Marketing
by 
Lamb, Charles W.
Format: 
Books
Publication Date 
2008
Available: Copies:
165. 
Cover image for Meatball sundae : how new marketing is transforming the business world (and how to thrive in it)
Meatball sundae : how new marketing is transforming the business world (and how to thrive in it)
by 
Godin, Seth.
Format: 
Books
Publication Date 
2008 2007
Available: Copies:
166. 
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2008
Available: Copies:
167. 
Cover image for Basic marketing : a global-managerial approach
Basic marketing : a global-managerial approach
by 
Cannon, Joseph P.
Format: 
Books
Publication Date 
2008 2007
Available: Copies:
168. 
Cover image for Consumer behavior and marketing strategy
Consumer behavior and marketing strategy
by 
Peter, J. Paul.
Table of contents only http://www.loc.gov/catdir/enhancements/fy0702/2006032470-t.html
Format: 
Books
Publication Date 
2008
Available: Copies:
169. 
Cover image for Marketing strategy and competitive positioning / Graham J. Hooley, Nigel F. Piercy, Brigitte Nicoulaud
Marketing strategy and competitive positioning / Graham J. Hooley, Nigel F. Piercy, Brigitte Nicoulaud
by 
Hooley, Graham J.
Format: 
Books
Publication Date 
2008
Available: Copies:
170. 
Cover image for Consumer behaviour
Consumer behaviour
by 
Schiffman, Leon G.
Format: 
Books
Publication Date 
2008
Available: Copies:
171. 
Cover image for 101 ways to build a successful network marketing business
101 ways to build a successful network marketing business
101 ways to build a successful network marketing business
by 
Griffiths, Andrew, 1966-
Format: 
Books
Publication Date 
2008
Available: Copies:
172. 
Cover image for Business marketing : connecting strategy, relationships, and learning
Business marketing : connecting strategy, relationships, and learning
by 
Dwyer, F. Robert.
Format: 
Books
Publication Date 
2008
Available: Copies:
175. 
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2008
Available: Copies:
176. 
Cover image for The art of client service
The art of client service
The art of client service
by 
Solomon, Robert.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0838/2008298855-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0838/2008298855-d.html
Format: 
Books
Publication Date 
2008
Available: Copies:
177. 
Cover image for Purple cow : transform your business by being remarkable
Purple cow : transform your business by being remarkable
Purple cow : transform your business by being remarkable
by 
Godin, Seth.
Format: 
Books
Publication Date 
2008
Available: Copies:
178. 
Cover image for Consumer behavior : building marketing strategy
Consumer behavior : building marketing strategy
by 
Hawkins, Del I.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0668/2005054357-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0668/2005054357-d.html
Format: 
Electronic Resources
Publication Date 
2007
Available: Copies:
179. 
Cover image for Marketing
Marketing
by 
Etzel, Michael J.
Format: 
Electronic Resources
Publication Date 
2007
Available: Copies:
180. 
Cover image for Contemporary cases in southern African marketing
Contemporary cases in southern African marketing
Contemporary cases in southern African marketing
by 
Abratt, Russell.
Format: 
Books
Publication Date 
2007
Available: Copies:
182. 
Cover image for The long tail : how endless choice is creating unlimited demand
The long tail : how endless choice is creating unlimited demand
by 
Anderson, Chris, 1961-
Format: 
Books
Publication Date 
2007
Available: Copies:
183. 
Cover image for Con$umed : how markets corrupt children, infantilize adults, and swallow citizens whole
Con$umed : how markets corrupt children, infantilize adults, and swallow citizens whole
by 
Barber, Benjamin R., 1939-
Table of contents http://catdir.loc.gov/catdir/toc/ecip075/2006039751.html
Format: 
Books
Publication Date 
2007
Available: Copies:
185. 
Cover image for The annual 2008 : advertising, media, marketing and branding
The annual 2008 : advertising, media, marketing and branding
The annual 2008 : advertising, media, marketing and branding
by 
Maggs, Jeremy.
Format: 
Books
Publication Date 
2007
Available: Copies:
187. 
Cover image for Marketing plans : how to prepare them, how to use them
Marketing plans : how to prepare them, how to use them
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2007
Available: Copies:
188. 
Cover image for Marketing : the core
Marketing : the core
by 
Kerin, Roger A.
Table of contents only http://www.loc.gov/catdir/enhancements/fy0665/2005055463-t.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0665/2005055463-d.html
Format: 
Books
Publication Date 
2007
Available: Copies:
190. 
Cover image for The art of digital branding
The art of digital branding
by 
Cocoran, Ian.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0713/2007011449.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0711/2007011449-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0711/2007011449-d.html
Format: 
Books
Publication Date 
2007
Available: Copies:
192. 
Cover image for There's a Tsotsi in the boardroom : winning in a hostile world
There's a Tsotsi in the boardroom : winning in a hostile world
by 
Kuzwayo, Muzi.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0714/2007325280-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0714/2007325280-d.html
Format: 
Books
Publication Date 
2007
Available: Copies:
194. 
Cover image for Marketing : concepts and strategies
Marketing : concepts and strategies
by 
Dibb, Sally.
Digital materiall
Format: 
Books
Publication Date 
2006
Available: Copies:
195. 
Cover image for Heritage marketing
Heritage marketing
by 
Misiura, Shashi.
Format: 
Books
Publication Date 
2006
Available: Copies:
198. 
Cover image for The annual 2007 : advertising, media, marketing and branding
The annual 2007 : advertising, media, marketing and branding
The annual 2007 : advertising, media, marketing and branding
by 
Maggs, Jeremy.
Format: 
Electronic Resources
Publication Date 
2006
Available: Copies:
199. 
Cover image for Identity and strategy : how individual visions enable the design of a market strategy that works
Identity and strategy : how individual visions enable the design of a market strategy that works
by 
Rughase, Olaf G., 1968-
Format: 
Books
Publication Date 
2006
Available: Copies:
201. 
Cover image for Apples, insights and mad inventors : an entertaining analysis of modern marketing
Apples, insights and mad inventors : an entertaining analysis of modern marketing
by 
Bullmore, J. J. D.
Format: 
Books
Publication Date 
2006
Available: Copies:
202. 
Cover image for Beyond six sigma : profitable growth throuth customer value creation
Beyond six sigma : profitable growth throuth customer value creation
by 
Plaster, Gary.
Table of contents only http://www.loc.gov/catdir/toc/ecip0517/2005023556.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0623/2005023556-d.html
Format: 
Books
Publication Date 
2006
Available: Copies:
203. 
Cover image for Connected marketing : the viral, buzz and word of mouth revolution
Connected marketing : the viral, buzz and word of mouth revolution
Connected marketing : the viral, buzz and word of mouth revolution
by 
Kirby, Justin.
Format: 
Books
Publication Date 
2006
Available: Copies:
204. 
Cover image for Essentials of marketing communications
Essentials of marketing communications
by 
Blythe, Jim.
Format: 
Books
Publication Date 
2006
Available: Copies:
205. 
Cover image for The marketing gurus : lessons from the best marketing books of all times
The marketing gurus : lessons from the best marketing books of all times
by 
Murray, Chris.
Format: 
Books
Publication Date 
2006
Available: Copies:
208. 
Cover image for Creative marketing : an extended metaphor for marketing in a new age
Creative marketing : an extended metaphor for marketing in a new age
by 
Fillis, Ian.
Format: 
Books
Publication Date 
2006
Available: Copies:
210. 
Cover image for Juicing the orange : how to turn creativity into a powerful business advantage
Juicing the orange : how to turn creativity into a powerful business advantage
by 
Fallon, Pat.
Table of contents http://www.loc.gov/catdir/toc/ecip065/2005036310.html
Format: 
Books
Publication Date 
2006
Available: Copies:
211. 
Cover image for Marketing made easy
Marketing made easy
by 
Epstein, Kevin.
Table of contents http://www.loc.gov/catdir/toc/ecip067/2006001861.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0629/2006001861-d.html
Format: 
Books
Publication Date 
2006
Available: Copies:
213. 
Cover image for Performing consumers : global capital and its theatrical seductions
Performing consumers : global capital and its theatrical seductions
by 
Wickstrom, Maurya.
Connect
Connect
Publisher description http://www.loc.gov/catdir/enhancements/fy0654/2006000390-d.html
Table of contents only http://www.loc.gov/catdir/toc/ecip066/2006000390.html
Format: 
Books
Publication Date 
2006
Available: Copies:
214. 
Cover image for Managing globally international trade
Managing globally international trade
Managing globally international trade
by 
University of Maryland University College. Office of Instructional Development.
Format: 
Video disc
Publication Date 
2006 1993
Available: Copies:
215. 
Cover image for Cheap : the real cost of the global trend for bargains, discounts & customer choice
Cheap : the real cost of the global trend for bargains, discounts & customer choice
by 
Bosshart, David.
Format: 
Books
Publication Date 
2006
Available: Copies:
216. 
Cover image for New products management
New products management
by 
Crawford, C. Merle (Charles Merle), 1924-2012.
Format: 
Books
Publication Date 
2006
Available: Copies:
217. 
Cover image for 151 quick ideas to get new customers
151 quick ideas to get new customers
by 
Wilson, Jerry R.
Format: 
Books
Publication Date 
2006
Available: Copies:
218. 
Cover image for Marketing : fresh perspectives
Marketing : fresh perspectives
Marketing : fresh perspectives
by 
Klopper, H. B., 1974-
Format: 
Books
Publication Date 
2006
Available: Copies:
219. 
Cover image for Foundations of marketing
Foundations of marketing
by 
Jobber, David, 1947-
Format: 
Books
Publication Date 
2006
Available: Copies:
221. 
Cover image for The big moo : stop trying to be perfect and start being remarkable
The big moo : stop trying to be perfect and start being remarkable
by 
Godin, Seth.
Format: 
Books
Publication Date 
2006
Available: Copies:
224. 
Cover image for Purple cow : transform your business by being remarkable
Purple cow : transform your business by being remarkable
by 
Godin, Seth.
Format: 
Books
Publication Date 
2005 2004
Available: Copies:
225. 
Cover image for Applied strategic marketing
Applied strategic marketing
Applied strategic marketing
by 
Du Plessis, P. J. (Phillipus Jacobus), 1943-
Format: 
Books
Publication Date 
2005
Available: Copies:
226. 
Cover image for Marketing payback : is your marketing profitable?
Marketing payback : is your marketing profitable?
by 
Shaw, Robert, 1950-
Format: 
Books
Publication Date 
2005
Available: Copies:
227. 
Cover image for Marketing principles and best practices
Marketing principles and best practices
Marketing principles and best practices
by 
Hoffman, K. Douglas.
Format: 
Books
Publication Date 
2005
Available: Copies:
228. 
Cover image for The visionary package : using packaging to build effective brands
The visionary package : using packaging to build effective brands
by 
Meyers, Herbert M.
Table of contents http://catdir.loc.gov/catdir/toc/hol052/2004057787.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/hol059/2004057787.html
Publisher description http://catdir.loc.gov/catdir/description/hol054/2004057787.html
Format: 
Books
Publication Date 
2005
Available: Copies:
229. 
Cover image for Contemporary marketing 2005
Contemporary marketing 2005
by 
Boone, Louis E.
Format: 
Books
Publication Date 
2005
Available: Copies:
230. 
Cover image for Simple solutions to effective marketing
Simple solutions to effective marketing
Simple solutions to effective marketing
by 
Perrett, Dianne.
Format: 
Books
Publication Date 
2005
Available: Copies:
231. 
Cover image for Consumer behaviour
Consumer behaviour
by 
Schiffman, Leon G.
Format: 
Books
Publication Date 
2005
Available: Copies:
232. 
Cover image for Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.
by 
Peter, J. Paul.
Table of contents http://www.loc.gov/catdir/toc/mh041/2003071083.html
Publisher description http://www.loc.gov/catdir/description/mh051/2003071083.html
Format: 
Books
Publication Date 
2005
Available: Copies:
233. 
Cover image for Principles of services marketing
Principles of services marketing
Principles of services marketing
by 
Palmer, Adrian, 1955-
Format: 
Books
Publication Date 
2005
Available: Copies:
234. 
Cover image for Space race : an inside view of the future of communications planning
Space race : an inside view of the future of communications planning
by 
Taylor, Jim.
Table of contents http://www.loc.gov/catdir/toc/ecip0516/2005020004.html
Format: 
Books
Publication Date 
2005
Available: Copies:
235. 
Cover image for Guerrilla marketing in 30 days : a 30 day tactical plan to maximize profits and increase customers
Guerrilla marketing in 30 days : a 30 day tactical plan to maximize profits and increase customers
by 
Levinson, Jay Conrad.
Format: 
Books
Publication Date 
2005
Available: Copies:
236. 
Cover image for Fashion brands : branding style from Armani to Zara
Fashion brands : branding style from Armani to Zara
by 
Tungate, Mark, 1967-
Table of contents http://catdir.loc.gov/catdir/toc/ecip0511/2005012312.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0910/2005012312-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005012312-d.html
Format: 
Books
Publication Date 
2005
Available: Copies:
237. 
Cover image for Heads in beds : hospitality and tourism marketing
Heads in beds : hospitality and tourism marketing
by 
Raza, Ivo, 1968-
Format: 
Books
Publication Date 
2005
Available: Copies:
238. 
Cover image for Sports marketing : a strategic perspective
Sports marketing : a strategic perspective
by 
Shank, Matthew D.
Format: 
Books
Publication Date 
2005
Available: Copies:
239. 
Cover image for Free prize inside! : the next big marketing idea
Free prize inside! : the next big marketing idea
Free prize inside! : the next big marketing idea
by 
Godin, Seth.
Format: 
Books
Publication Date 
2005 2004
Available: Copies:
241. 
Cover image for Integrated marketing communication
Integrated marketing communication
Integrated marketing communication
by 
Bothma, Neels.
Format: 
Books
Publication Date 
2005
Available: Copies:
242. 
Cover image for FAQs on marketing : answered by the Guru of Marketing
FAQs on marketing : answered by the Guru of Marketing
FAQs on marketing : answered by the Guru of Marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2005
Available: Copies:
243. 
Cover image for Principles of marketing
Principles of marketing
Principles of marketing
by 
Kotler, Philip.
Table of contents http://www-docs.tu-cottbus.de/bibliothek/public/katalog/409214.PDF
Format: 
Books
Publication Date 
2005
Available: Copies:
245. 
Cover image for Trillion-dollar moms : marketing to a new generation of mothers
Trillion-dollar moms : marketing to a new generation of mothers
by 
Bailey, Maria T.
Table of contents http://catdir.loc.gov/catdir/toc/ecip054/2004028760.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0708/2004028760-d.html
Format: 
Books
Publication Date 
2005
Available: Copies:
246. 
Cover image for The big moo : stop trying to be perfect and start being remarkable
The big moo : stop trying to be perfect and start being remarkable
by 
Godin, Seth.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0720/2005050909-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0720/2005050909-d.html
Format: 
Books
Publication Date 
2005
Available: Copies:
247. 
Cover image for Marketing for tourism
Marketing for tourism
by 
Holloway, J. Christopher.
Format: 
Books
Publication Date 
2004
Available: Copies:
248. 
Cover image for Essentials of marketing
Essentials of marketing
by 
Brink, Annekie.
Format: 
Books
Publication Date 
2004
Available: Copies:
249. 
Cover image for Knowledge-based marketing
Knowledge-based marketing
Knowledge-based marketing
by 
Chaston, Ian.
Format: 
Books
Publication Date 
2004
Available: Copies:
252. 
Cover image for Marketing : an introduction
Marketing : an introduction
by 
Masterson, Rosalind.
Format: 
Books
Publication Date 
2004
Available: Copies:
253. 
Cover image for Marketing
Marketing
by 
Etzel, Michael J.
Format: 
Books
Publication Date 
2004
Available: Copies:
254. 
Cover image for Precision marketing : the new rules for attracting, retaining, and leveraging profitable customers
Precision marketing : the new rules for attracting, retaining, and leveraging profitable customers
by 
Zabin, Jeff.
Format: 
Books
Publication Date 
2004
Available: Copies:
256. 
Cover image for Purple cow : transform your business by being remarkable
Purple cow : transform your business by being remarkable
Purple cow : transform your business by being remarkable
by 
Godin, Seth.
Format: 
Books
Publication Date 
2004
Available: Copies:
257. 
Cover image for Marketing communications
Marketing communications
by 
Koekemoer, Ludi.
Format: 
Books
Publication Date 
2004
Available: Copies:
258. 
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2004
Available: Copies:
259. 
Cover image for Marketing
Marketing
by 
Lamb, Charles W.
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0621/2004555467-d.html
Format: 
Books
Publication Date 
2004
Available: Copies:
262. 
Cover image for Principles and practice of marketing
Principles and practice of marketing
Principles and practice of marketing
by 
Jobber, David, 1947-
Format: 
Books
Publication Date 
2004 2003
Available: Copies:
263. 
Cover image for Introduction to marketing
Introduction to marketing
by 
Strydom, Johan.
Format: 
Books
Publication Date 
2004
Available: Copies:
265. 
Cover image for The 22 immutable laws of branding
The 22 immutable laws of branding
by 
Ries, Al.
Format: 
Books
Publication Date 
2003 1999
Available: Copies:
266. 
Cover image for Essentials of marketing
Essentials of marketing
by 
Summers, Jane, 1962-
Format: 
Books
Publication Date 
2003
Available: Copies:
267. 
Cover image for Marketing strategy : a decision-focused approach
Marketing strategy : a decision-focused approach
by 
Walker, Orville C.
Format: 
Electronic Resources
Publication Date 
2003
Available: Copies:
270. 
Cover image for Instructor's manual with case guide and test item file
Instructor's manual with case guide and test item file
Instructor's manual with case guide and test item file
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2003
Available: Copies:
271. 
Cover image for After image : mind-altering marketing
After image : mind-altering marketing
by 
Grant, John, 1964-
Format: 
Books
Publication Date 
2003 2002
Available: Copies:
272. 
Cover image for New products management
New products management
by 
Crawford, C. Merle (Charles Merle), 1924-2012.
Table of contents http://catdir.loc.gov/catdir/toc/mh021/2002025532.html
Publisher description http://catdir.loc.gov/catdir/description/mh022/2002025532.html
Format: 
Books
Publication Date 
2003
Available: Copies:
273. 
Cover image for The marketing book
The marketing book
by 
Baker, Michael J., 1935-
Format: 
Books
Publication Date 
2003
Available: Copies:
274. 
Cover image for Marketing and promotional strategy
Marketing and promotional strategy
by 
Gelder, Darren.
Format: 
Books
Publication Date 
2003
Available: Copies:
275. 
Cover image for Customer behaviour : consumer behaviour and beyond
Customer behaviour : consumer behaviour and beyond
by 
Widing, Robert E.
Format: 
Books
Publication Date 
2003
Available: Copies:
276. 
Cover image for New consumer marketing : managing a living demand system
New consumer marketing : managing a living demand system
by 
Baker, Susan.
Table of contents http://www.loc.gov/catdir/toc/wiley031/2003007455.html
Format: 
Books
Publication Date 
2003
Available: Copies:
278. 
Cover image for Foundations of marketing
Foundations of marketing
by 
Jobber, David.
Format: 
Books
Publication Date 
2003
Available: Copies:
280. 
Cover image for Integrated marketing communication
Integrated marketing communication
Integrated marketing communication
by 
Bothma, Neels, 1959-
Format: 
Books
Publication Date 
2003
Available: Copies:
281. 
Cover image for Marketing your product
Marketing your product
by 
Cyr, Donald G.
Format: 
Books
Publication Date 
2003
Available: Copies:
285. 
Cover image for The business marketing course : managing in complex networks
The business marketing course : managing in complex networks
by 
Ford, David, 1944-
Table of contents http://catdir.loc.gov/catdir/toc/wiley021/2001056905.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0664/2001056905-b.html
Publisher description http://catdir.loc.gov/catdir/description/wiley034/2001056905.html
Format: 
Books
Publication Date 
2002
Available: Copies:
286. 
Cover image for The advertising handbook
The advertising handbook
by 
Brierley, Sean, 1966-
Table of contents http://catdir.loc.gov/catdir/toc/fy041/2003274909.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0650/2003274909-d.html
Inhaltsverzeichnis The advertising handbook
Format: 
Books
Publication Date 
2002
Available: Copies:
287. 
Cover image for Marketing communications : contexts, strategies, and applications
Marketing communications : contexts, strategies, and applications
by 
Fill, Chris.
Format: 
Books
Publication Date 
2002
Available: Copies:
288. 
Cover image for Effective marketing : creating and keeping customers
Effective marketing : creating and keeping customers
by 
Zikmund, William G.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-d.html
Format: 
Books
Publication Date 
2002
Available: Copies:
289. 
Cover image for Supply chains, markets and power : mapping buyer and supplier power regimes
Supply chains, markets and power : mapping buyer and supplier power regimes
by 
Cox, Andrew W.
Format: 
Books
Publication Date 
2002
Available: Copies:
290. 
Cover image for Business marketing : connecting strategy, relationships, and learning
Business marketing : connecting strategy, relationships, and learning
Business marketing : connecting strategy, relationships, and learning
by 
Dwyer, F. Robert.
Format: 
Books
Publication Date 
2002
Available: Copies:
291. 
Cover image for Contemporary strategic marketing
Contemporary strategic marketing
by 
Brennan, Ross, 1957-
Format: 
Books
Publication Date 
2002
Available: Copies:
292. 
Cover image for Welcome to the creative age : bananas, business and the death of marketing
Welcome to the creative age : bananas, business and the death of marketing
by 
Earls, Mark.
Table of contents http://www.loc.gov/catdir/toc/wiley031/2002512721.html
Format: 
Books
Publication Date 
2002
Available: Copies:
293. 
Cover image for Essays by distinguished marketing scholars of the Society for Marketing Advances
Essays by distinguished marketing scholars of the Society for Marketing Advances
by 
Woodside, Arch G.
Full text available online via ScienceDirect Books (restricted access)
Format: 
Electronic Resources
Publication Date 
2002
Available: Copies:
295. 
Cover image for Marketing
Marketing
by 
Lamb, Charles W.
Format: 
Electronic Resources
Publication Date 
2002
Available: Copies:
297. 
Cover image for Beyond disruption : changing the rules in the marketplace
Beyond disruption : changing the rules in the marketplace
by 
Dru, Jean-Marie.
Table of contents http://catdir.loc.gov/catdir/toc/wiley023/2002280694.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley046/2002280694.html
Publisher description http://catdir.loc.gov/catdir/description/wiley0310/2002280694.html
Format: 
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Publication Date 
2002
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