Introduction to mass communication : media literacy and culture

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Title:

Introduction to mass communication : media literacy and culture

Author:

Baran, Stanley J.

ISBN:

9780070169135

Personal Author:

Baran, Stanley J.

Edition:

6th ed., International student ed.

Publication Information:

New York : McGraw-Hill Higher Education, c2010.

Physical Description:

xxiv, 450, [42] p. : col. ill. : 28 cm.

Subject Term:

Mass media and culture.

Media literacy.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168025445640	302.23 B225.I 2010	1	Searching... Unknown

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Summary

Summary

Helps students to take active roles as media consumers and gives them an understanding of the role that the media play in both shaping and reflecting culture.

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