Mass communication : living in a media world

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Title:

Author:

Hanson, Ralph E., author.

ISBN:

9781483344751

Personal Author:

Hanson, Ralph E., author.

Edition:

Fifth edition.

Physical Description:

xvi, 458 pages : illustrations (chiefly colour) ; 28 cm

General Note:

Publication date from publisher's website.

Contents:

Part 1: Introduction to the media. Living in a media world ; Mass communication effects: how society and media interact ; The media business: consolidation, globalization, and the long tail. -- Part 2: Print media. Books: The birth of the mass media ; Magazines: the power of words and images ; Newspapers and the news: reflection of a Democratic society. -- Part 3: Electronic media. Audio: music and talk across media ; Movies: mass producing entertainment ; Television: broadcast and beyond ; The internet: interactive and mobile media. -- Part 4: Strategic communication. Advertising: selling a message ; Public relations: interactions, relationships, and the news. -- Part 5: Regulation and control of the media. Media law: free speech and fairness ; Media ethics: truthfulness, fairness, and standards of decency ; Global media: communication around the world.

Subject Term:

Mass media.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168025796588	302.23 H251M 2015	1	Searching... Unknown

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Summary

Skills to Succeed in Today's Media World Designed to give students the media literacy principles and critical thinking skills they need to become smart consumers of the media, Mass Communication: Living in the Media World provides comprehensive yet concise coverage of all aspects of mass media, along with insightful analysis and fun, conversational writing. In every chapter, students will explore the latest developments and current events that are changing the face of media today. The newly revised four-color Fifth Edition introduces a new "Media Transformations" box feature that highlights dynamic changes to how we produce and consume media. Each "Media Transformations" box includes a new infographic that helps illustrate key issues and promotes data and media literacy. Mass Communication is an interactive learning experience where you'll explore the latest developments that are changing today's media world.