by
Biagi, Shirley, author.
Format:
Books
Publication Date
2017
Excerpt:
: Widening the web -- Part 2. Selling the message: Advertising: catching consumers -- Public relations
by
Hanson, Ralph E., author.
Format:
Books
Publication Date
2016 2015
Excerpt:
internet: interactive and mobile media. -- Part 4: Strategic communication. Advertising: selling a message
by
Cavender, Nancy.
Format:
Books
Publication Date
2014
Excerpt:
persuasive) essays -- 10. Advertising selling the product -- 11. Managing the news -- 12. Textbooks: managing
by
Branston, Gill.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0519/2005027571.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0704/2005027571-d.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0704/2005027571-d.html
Format:
Books
Publication Date
2006
Excerpt:
. Audiences -- Case study : selling audiences -- 9. Advertising and branding -- Case study : celebrity
by
Biagi, Shirley.
Format:
Books
Publication Date
2006
Excerpt:
; Movies, picturing the future; Television, changing channels; Digital media, widening the web -- Selling
by
Branston, Gill.
Table of contents Kostenfrei
Format:
Books
Publication Date
2003
Excerpt:
-- Production techniques -- Distribution, promotion and selling advertising space -- Case study: the British
by
Branston, Gill.
Format:
Books
Publication Date
1999
Excerpt:
31. Case study: Local newspapers and advertising -- 32. Audiences -- 33. Case study: Selling