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1. 
Cover image for Media/impact : an introduction to mass media
by 
Biagi, Shirley, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
: Widening the web -- Part 2. Selling the message: Advertising: catching consumers -- Public relations
Available: Copies:
2. 
Cover image for Mass communication : living in a media world
by 
Hanson, Ralph E., author.
Format: 
Books
Publication Date 
2016 2015
Excerpt: 
internet: interactive and mobile media. -- Part 4: Strategic communication. Advertising: selling a message
Available: Copies:
3. 
Cover image for Logic and contemporary rhetoric : the use of reason in everyday life
by 
Cavender, Nancy.
Format: 
Books
Publication Date 
2014
Excerpt: 
persuasive) essays -- 10. Advertising selling the product -- 11. Managing the news -- 12. Textbooks: managing
Available: Copies:
4. 
Cover image for The media student's book
by 
Branston, Gill.
Format: 
Books
Publication Date 
2006
Excerpt: 
. Audiences -- Case study : selling audiences -- 9. Advertising and branding -- Case study : celebrity
Available: Copies:
5. 
Cover image for Media/impact an introduction to mass media
by 
Biagi, Shirley.
Format: 
Books
Publication Date 
2006
Excerpt: 
; Movies, picturing the future; Television, changing channels; Digital media, widening the web -- Selling
Available: Copies:
6. 
Cover image for The media student's book
by 
Branston, Gill.
Table of contents Kostenfrei
Format: 
Books
Publication Date 
2003
Excerpt: 
-- Production techniques -- Distribution, promotion and selling advertising space -- Case study: the British
Available: Copies:
7. 
Cover image for The media student's book
by 
Branston, Gill.
Format: 
Books
Publication Date 
1999
Excerpt: 
31. Case study: Local newspapers and advertising -- 32. Audiences -- 33. Case study: Selling
Available: Copies:
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