Applications in basic marketing : clippings from the popular business press

Title:

Author:

Perreault, William D.

ISBN:

9780075610281

Personal Author:

Edition:

1998-1999 ed.

Publication Information:

Physical Description:

ix, 176 pages : illustrations ; 26 cm

Subject Term:

Added Author:

Copies:

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:VCDBN	1:GEN-BOOK	000021663	658.8 PER	1	Searching... Unknown
Searching... 1:VCDBN	1:GEN-BOOK	000021662	658.8 PER	2	Searching... Unknown

This volume presents a collection of readings on marketing gathered from the popular press during 1998 and 1999.