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1. 
Cover image for Going social : excite customers, generate buzz, and energize your brand with the power of social media
by 
Goldman, Jeremy.
Format: 
Books
Publication Date 
2013
Excerpt: 
keep your brand's reputation intact -- How to staff your social team and organize for more effective
Available: Copies:
2. 
Cover image for The Facebook era : tapping online social networks to market, sell, and innovate
by 
Shih, Clara Chung-wai.
Format: 
Books
Publication Date 
2011
Excerpt: 
-- Candidate references -- Employer and recruiter reputation -- Keeping in touch -- Advice for candidates -- Be
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3. 
Cover image for Marketing to the social web : how digital customer communities build your business
by 
Weber, Larry.
Format: 
Books
Publication Date 
2009
Excerpt: 
) -- Step seven: improve the community's benefits (don't just set it and forget it) -- The reputation
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4. 
Cover image for Throwing sheep in the boardroom : how online social networking will transform your life, work and world
by 
Fraser, Matthew, 1958-
Format: 
Books
Publication Date 
2008
Excerpt: 
critic: ratings and rankings -- 10 Blogs, bosses and brands: reputation management -- Part III: Power
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5. 
Cover image for Marketing to the social web : how digital customer communities build your business
by 
Weber, Larry.
Format: 
Books
Publication Date 
2007
Excerpt: 
reputation aggregator strategy (we're number one!) -- The blog strategy (everybody's talking at me) -- The e
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