Machine generated contents note: pt. I CULTURE, IDEOLOGY, AND HEGEMONY -- Introduction to Part I -- 1.The Ruling Class and the Ruling Ideas / Friedrich Engels -- 2.(i) History of the Subaltern Classes; (ii) The Concept of "Ideology"; (iii) Cultural Themes: Ideological Material / Antonio Gramsci -- 3.The Work of Art in the Age of Mechanical Reproduction / Walter Benjamin -- 4.The Culture Industry: Enlightenment as Mass Deception / Theodor W. Adorno -- 5.The Public Sphere: An Encyclopedia Article / Jurgen Habermas -- 6.Ideology and Ideological State Apparatuses (Notes Towards an Investigation) / Louis Althusser -- pt. II SOCIAL LIFE AND CULTURAL STUDIES -- Introduction to Part II -- 7.(i) Operation Margarine; (ii) Myth Today / Roland Barthes -- 8.The Medium is the Message / Marshall McLuhan -- 9.The Commodity as Spectacle / Guy Debord -- 10.Introduction: Instructions on How to Become a General in the Disneyland Club / Armand Mattelart --

Contents note continued: 11.Base and Superstructure in Marxist Cultural Theory / Raymond Williams -- 12.(i) From Culture to Hegemony; (ii) Subculture: The Unnatural Break / Dick Hebdige -- 13.Encoding/Decoding / Stuart Hall -- 14.On the Politics of Empirical Audience Research / Ien Ang -- pt. III POLITICAL ECONOMY -- Introduction to Part III -- 15.Contribution to a Political Economy of Mass-Communication / Nicholas Garnham -- 16.On the Audience Commodity and its Work / Dallas W. Smythe -- 17.A Propaganda Model / Noam Chomsky -- 18.Not Yet the Post-Imperialist Era / Herbert I. Schiller -- 19.Gendering the Commodity Audience: Critical Media Research, Feminism, and Political Economy / Eileen R. Meehan -- 20.(i) Introduction; (ii) The Aristocracy of Culture / Pierre Bourdieu -- 21.On Television / Pierre Bourdieu -- pt. IV THE POLITICS OF REPRESENTATION -- Introduction to Part IV -- 22.Visual Pleasure and Narrative Cinema / Laura Mulvey -- 23.Stereotyping / Richard Dyer --

Contents note continued: 24.The Readers and their Romances / Janice Radway -- 25.Eating the Other: Desire and Resistance / Bell Hooks -- 26.Booty Call: Sex, Violence, and Images of Black Masculinity / Patricia Hill-Collins -- 27.British Cultural Studies and the Pitfalls of Identity / Paul Gilroy -- 28.Under Western Eyes: Feminist Scholarship and Colonial Discourses / Chandra Talpade Mohanty -- 29.Hybrid Cultures, Oblique Powers / Nestor Garcia Canclini -- pt. V THE POSTMODERN TURN, NEW MEDIA AND SOCIAL NETWORKING -- Introduction to Part V -- 30.The Precession of Simulacra / Jean Baudrillard -- 31.Postmodernism, or the Cultural Logic of Late Capitalism / Fredric Jameson -- 32.Feminism, Postmodernism and the "Real Me" / Angela McRobbie -- 33.Postmodern Virtualities / Mark Poster -- 34.Quentin Tarantino's Star Wars?: Digital Cinema, Media Convergence, and Participatory Culture / Henry Jenkins -- 35.Alternative and Activist New Media: A Genre Framework / Leah A. Lievrouw --

Contents note continued: 36.Social Network Sites: Definition, History, and Scholarship / N.B. Ellison -- pt. VI GLOBALIZATION AND SOCIAL MOVEMENTS -- Introduction to Part VI -- 37.Disjuncture and Difference in the Global Cultural Economy / Arjun Appadurai -- 38.The Global and the Local in International Communications / Annabelle Sreberny -- 39.The Homeland/Aztlan / Gloria Anzaldua -- 40.The Processes: From Nationalisms to Transnationalisms / Jesus Martin-Barbero -- 41.Globalization as Hybridization / Jan Nederveen Pieterse -- 42.(Re)Asserting National Television and National Identity Against the Global, Regional, and Local Levels of World Television / Joseph Straubhaar -- 43.Oppositional Politics and the Internet: A Critical/Reconstructive Approach / Douglas M. Kellner.