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1. 
Cover image for New food product development : global strategies and practices for successful innovation
by 
Toschka, Holger Y., author.
Format: 
Books
Publication Date 
2025
Available: Copies:
2. 
Cover image for Make your brand matter : experience-driven solutions to capture customers and keep them loyal
by 
Soechtig, Steven G., author.
Format: 
Books
Publication Date 
2022
Available: Copies:
3. 
Cover image for Innovation management and new product development
by 
Trott, Paul VerfasserIn.
Format: 
Books
Publication Date 
2021
Available: Copies:
4. 
Cover image for Strategic brand management
by 
Elliott, Richard H., author.
Format: 
Books
Publication Date 
2018
Available: Copies:
by 
Lama, Ravin.
Format: 
Books
Publication Date 
2016
Available: Copies:
6. 
Cover image for Strategic brand management
by 
Elliott, Richard H., author.
Format: 
Books
Publication Date 
2015
Available: Copies:
7. 
Cover image for Strategic brand management : building, measuring, and managing brand equity
by 
Keller, Kevin Lane, 1956-
Format: 
Books
Publication Date 
2013
Available: Copies:
8. 
Cover image for How cool brands stay hot : branding to Generation Y
by 
Bergh, Joeri van den, 1971-
Format: 
Books
Publication Date 
2013
Available: Copies:
9. 
Cover image for Brand revolution : rethinking brand identity
by 
Sicard, Marie-Claude.
Format: 
Books
Publication Date 
2013
Available: Copies:
10. 
Cover image for Grow the core : a practical workout to grow your core brand and business
by 
Taylor, David, 1964-
Format: 
Books
Publication Date 
2013
Available: Copies:
11. 
Cover image for Product management
by 
Bothma, Neels.
Format: 
Books
Publication Date 
2013
Available: Copies:
12. 
Cover image for Innovation management and new product development
by 
Trott, Paul.
Format: 
Books
Publication Date 
2012
Available: Copies:
13. 
Cover image for Positioning the brand : an inside-out approach
by 
Riezebos, H. J., 1960-
Format: 
Books
Publication Date 
2012
Available: Copies:
14. 
Cover image for Brandstorm : surviving and thriving in the new consumer-led marketplace
by 
Nickles, Elizabeth.
Format: 
Books
Publication Date 
2012
Available: Copies:
15. 
Cover image for Brand management : Principles and Practices
by 
Dutta, Kirti.
Format: 
Books
Publication Date 
2012
Available: Copies:
17. 
Cover image for Innovation management and new product development
by 
Trott, Paul.
Format: 
Books
Publication Date 
2012
Available: Copies:
18. 
Cover image for Wikibrands : reinventing your company in a customer-driven marketplace
by 
Moffitt, Sean.
Format: 
Books
Publication Date 
2011
Available: Copies:
19. 
Cover image for Creating powerful brands.
by 
De Chernatony, Leslie, 1953-
Format: 
Books
Publication Date 
2011
Available: Copies:
20. 
Cover image for Branded lives : the production and consumption of meaning at work
by 
Brannan, Matthew J.
Format: 
Books
Publication Date 
2011
Available: Copies:
21. 
Cover image for How cool brands stay hot : branding to generation Y
by 
Bergh, Joeri van den.
Format: 
Books
Publication Date 
2011
Available: Copies:
22. 
Cover image for Brand failures : the truth about the 100 biggest branding mistakes of all time
by 
Haig, Matt.
Format: 
Books
Publication Date 
2011
Available: Copies:
by 
Jooste, C. J. (Christiaan Johannes), 1947-
Format: 
Books
Publication Date 
2010 2009
Available: Copies:
24. 
Cover image for The brand gym : a practical workout to gain and retain brand leadership
by 
Taylor, David, 1964-
Format: 
Books
Publication Date 
2010
Available: Copies:
25. 
Cover image for Towards effective place brand management : branding European cities and regions
by 
Ashworth, G. J. (Gregory John)
Format: 
Books
Publication Date 
2010
Available: Copies:
26. 
Cover image for The economy of brands
by 
Lindemann, Jan.
Format: 
Books
Publication Date 
2010
Available: Copies:
27. 
Cover image for Robustness development and reliability growth : value-adding strategies for new products and processes
by 
King, John P. (John Paul), 1944-
Format: 
Books
Publication Date 
2010
Available: Copies:
by 
Grütter, Anton.
Format: 
Books
Publication Date 
2010
Available: Copies:
29. 
Cover image for Eating the big fish : how challenger brands can compete against brand leaders
by 
Morgan, Adam, 1969-
Format: 
Books
Publication Date 
2009
Available: Copies:
30. 
Cover image for Shiny objects marketing : using simple human instincts to make your brand irresistible
by 
LaBonte, David A., 1953-
Format: 
Books
Publication Date 
2008
Available: Copies:
31. 
Cover image for What is branding?
32. 
Cover image for Strategic brand management
by 
Elliott, Richard, 1950-
Format: 
Books
Publication Date 
2007
Available: Copies:
34. 
Cover image for Brand vision : how to energize your team to drive business growth
by 
Taylor, David, 1964-
Format: 
Books
Publication Date 
2006
Available: Copies:
35. 
Cover image for Balanced brand : how to balance the stakeholder forces that can make or break your business
by 
Foley, John, 1955-
Format: 
Books
Publication Date 
2006
Available: Copies:
36. 
Cover image for Brand rejuvenation : how to protect, strengthen & add value to your brand to prevent it from ageing
by 
Lehu, Jean-Marc.
Format: 
Books
Publication Date 
2006
Available: Copies:
37. 
Cover image for Moment of truth : redefining the CEO's brand management agenda
by 
Bauer, Andreas.
Format: 
Books
Publication Date 
2006
Available: Copies:
38. 
Cover image for The persona lifecycle : keeping people in mind throughout product design
39. 
Cover image for From brand vision to brand evaluation : strategically building and sustaining brands
by 
De Chernatony, L. (Leslie)
Format: 
Books
Publication Date 
2006
Available: Copies:
40. 
Cover image for Juicing the orange : how to turn creativity into a powerful business advantage
by 
Fallon, Pat.
Format: 
Books
Publication Date 
2006
Available: Copies:
41. 
Cover image for Managing service operations : design and implementation
by 
Jooste, C. J. (Christiaan Johannes), 1947-
Format: 
Books
Publication Date 
2005
Available: Copies:
43. 
Cover image for Marketing revolution : the radical new approach to transforming the business, the brand & the bottom line
by 
Gamble, Paul R.
Format: 
Books
Publication Date 
2005
Available: Copies:
44. 
Cover image for Product leadership : pathways to profitable innovation
by 
Cooper, Robert G. (Robert Gravlin), 1943-
Format: 
Books
Publication Date 
2005
Available: Copies:
46. 
Cover image for Product management
by 
Lehmann, Donald R.
Format: 
Books
Publication Date 
2004
Available: Copies:
47. 
Cover image for Sense : the art and science of creating lasting brands
by 
Lippincott Mercer (Firm)
Format: 
Books
Publication Date 
2004
Available: Copies:
48. 
Cover image for The ultimate book of business brands : insights from the world's 50 greatest brands.
by 
Crainer, Stuart.
Format: 
Books
Publication Date 
2003
Available: Copies:
49. 
Cover image for Priceless : turning ordinary products into extraordinary experiences
by 
LaSalle, Diana, 1949-
Format: 
Books
Publication Date 
2003
Available: Copies:
50. 
Cover image for New product development : from initial idea to product management
by 
Annacchino, Marc A.
Format: 
Books
Publication Date 
2003
Available: Copies:
52. 
Cover image for Warriors on the high wire : the balancing act of brand leadership in the twenty-first century
by 
Gilmore, Fiona.
Format: 
Books
Publication Date 
2003 2001
Available: Copies:
by 
Jooste, C. J.
Format: 
Books
Publication Date 
2002
Available: Copies:
56. 
Cover image for (Re)inventing the brand : can top brands survive the new market realities?
by 
Kapferer, Jean-Noël.
Format: 
Books
Publication Date 
2001
Available: Copies:
57. 
Cover image for Brand warfare : 10 rules for building the killer brand : lessons for new and old economy players
by 
D'Alessandro, David F.
Format: 
Books
Publication Date 
2001
Available: Copies:
59. 
Cover image for The Brandmindset
by 
Knapp, Duane E.
Format: 
Books
Publication Date 
2000
Available: Copies:
60. 
Cover image for Corporate religion : building a strong company through personality and corporate soul
by 
Kunde, Jesper.
Format: 
Books
Publication Date 
2000
Available: Copies:
by 
Smith, Preston G., 1941-
Format: 
Books
Publication Date 
1998
Available: Copies:
66. 
Cover image for Brand management
by 
De Chernatony, L. (Leslie)
Format: 
Books
Publication Date 
1998
Available: Copies:
67. 
Cover image for Innovation management : strategies, implementation and profits
by 
Afuah, Allan.
Format: 
Regular print
Publication Date 
1998
Available: Copies:
68. 
Cover image for Innovation management and new product development
by 
Trott, Paul.
Format: 
Books
Publication Date 
1998
Available: Copies:
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