Public relations 3B PURE7312: Student Edition: IIE80 - 089sg_rev 2.0 / Independent Institute of

Public relations and the social web : how to use social media and Web 2.0 in communications / Brown

659.2 BEN

659.2 SIL

1. The History of Public Relations -- 2. The Theory of PR -- 3. Ethics -- 4. Public Relations and

659.2 LUT

659.2 CLE

659.2 SMI

659.2 PRA

1. Introduction to the Theory of Strategic Communication -- 2. Careers in Strategic Communication

659.2 WHA

659.2 LUT

659.2 EDW

? -- Planning example 2: Analyzing the organization -- Checklist 2A: Internal environment -- Checklist 2B

659.2 TEN

Part 1. PR writing: role and responsibility -- part 2. Winning principles -- part 3. Preparing to

IIE80-088SGr2-0

659.2 MAS

659.2 SKI

659.2 PUB

659.2 PUB

659.2 MAS

2

658.2 D691R 2015

659.2 WIL

659.2 J95P 2015

659.2 CLE

659.2 G822P 2015

659.2 PUB

/ Kristin Demetrious -- 2.Caring about public relations and the gendered cultural intermediary role / Anne

659.2 S617P 2014

: the nearly mutual embrace of religion and public relations / Robert Brown -- 2.State and church as

Chapter 1. Writing for public relations -- Chapter 2. Ethics and public relations writing

659.2 POS

659.2 PRA

to illustrate the discussions in the text. There is new coverage of the impact of Web 2.0

659.2 N558P 2013

659.2 S658S 2013

659.2 S657P 2013

659.2 W667T 2013

659.2 N532H 2013

659.2 S628H 2013

659.2 B873C 2013

2

659.2 H758P 2012

: Understanding PR -- Chapter 2: PR Ethics -- Chapter 3: The make up of the PR industry -- Chapter 4: How to

659.2 S462R 2012

Commitment -- 2.Effective Writing l -- Standard Usage -- Usage Tip 1: Rules and Guidelines -- Usage Tip 2

, Mark Hass, Phil Gomes, Steve Rubel, Dereck Creevey -- Global media relations: traditional through 2.0

659.2 P978P 2012

. Historical Perspective -- 4. Strategy in Public Relations -- Part 2: FOUNDATIONS OF PUBLIC RELATIONS. 5

Professionalism -- Public Relations Departments and Firms -- pt. 2. Process: Research -- Program Planning

659.2 SAL

-- Priority publics -- Channels -- Role of the writer -- Conclusions -- Exercises -- Chapter 2: Ethical and

659.2 GOR

Management: Building Bridges between Public Relations and Other Managerial Functions / Barbara DeSanto -- 2.A

659.2 E26P 2011

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659.2 D691R 2011

of pr -- Learn to ignore the old rules -- 2. The new rules of marketing and pr -- The long tail of

and ethics -- pt. 2. Public relations in practice. Introducing the practice -- Public relations in

659.2 C623D 2011

659.2 KIT

659.2 N558T 2009

659.2 H438S 2010

-- Big C or Little c? -- Chapter 2: Creativity -- Some Myths Debunked -- The Myth of the Instant Big Idea

What's wrong with PR? -- PR 2.0 vs. public relations -- PR 2.0 in a Web 2.0 world -- Traditional vs

659.2 B786.O 2010

659.2 D576A 2010

659.2 GRE

659.2 SKI

659.2 B873C 2008

659.2 T289E 2009

659.2 F831K 2009

659.2 B637P 2009

659.2 C175.I 2009

659.2 C135K 2009

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Rod? -- Ch. 2. Historical Foundations -- Vignette: Westinghouse Versus Edison -- Ch. 3. Scouting the

Phase one: formative research -- Step 1, analyzing the situation -- Step 2, analyzing the

659.2 B663D 2009

659.2 R421P 2009

659.2 N558P 2008

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1. The allure of PR -- 2. Girls, gurus, gays, and diversity -- 3. PR and the media -- 4. The lying

659.2 S658B 2008

659.2 C397P 2008

_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2475997&custom_att_2=simple_viewer</a>

659.2 PUB

659.2 DOO

659.2 N558T 2007

659.2 C978.I 2007

1. Public relations goes digital -- 2. News releases, photo captions, and media kits : making your

659.2 L218E 2007

659.2 T714F 2007

659.2 SKI

659.2 GRE

659.2 WIL

659.2 H316M 2006

659.2 M728R 2006

659.2 B496G 2006

659.2 G984P 2006

659.2 P248.I 2006

659.2 H438T 2006

-- Healthcare PR 2 -- A bitter pill to swallow -- Hype -- Bottled water launch becomes washout -- Icons -- Home

659.2 CUT

659.2 TEN

659.2 H427C 2005

659.2 BAR

659.2 N558P 2005

659.2 SCH

659.2 D261M 2004

2

Public relations: role, origins and trends affecting the future -- PR Roles and Specialties 2. PR

Conduct -- Appendix 2: Global Protocol on Public Relations -- Protocol: Summer 2002 -- References -- Index.

659.2 W667P 2003

659.2 G984P 2003

1. Uncovering the Pain (Opening the Wound) -- 2. Enhancing the Pain (Pouring Salt on the Wound

659.2 G822P 2003

1. Why Deconstruct? -- 2. Cultural Studies Approach -- 3. Alcohol as Medicine -- 4. Representation

659.2 PUB

2

659.2 BAR

1. Introduction -- 2. Why using the right language is so important -- 3. Getting it right: a short

2

2

Ch. 1. What Is Public Relations? -- Ch. 2. The Evolution of Public Relations -- Ch. 3. Public

659.2 N559P 2001

659.2 J685M 2001

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659.2 P558O 2001

659.2 M627W 2001

659.2 J72P 2000

659.2 D576C 2000

659.2 G822P 2000

2

659.2 N558T 2000

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Relations. Ch. 2. Practitioners of Public Relations. Ch. 3. Organizational Settings. Ch. 4. Historical

302.2 M574N 1999

659.2 SKI

659.2 MAI

659.2 J47P 1998

659.2 B315P 1997

302.2 INT

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's Origins and Evolution. 3. PR's Future -- pt. 2. Research For PR. 4. Research for Backgrounding and

659.2 G891E 1992

659.2 BEL

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2

659.2 G891M 1984