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1. The History of Public Relations -- 2. The Theory of PR -- 3. Ethics -- 4. Public Relations and

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-- 3. The Concept of Strategy -- 4. The Three Management Levels of Strategic Communication -- 5. Ethics

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-- Objective -- What's next? -- Planning example 4: Establishing goals and objectives -- Checklist 4: Goals and

write -- part 4. Writing for select audiences -- part 5. Writing in turbulent times.

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artful devotion of Hildegard Von Bingen / Melissa D. Dodd -- 4.An alternative view of social

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disaggregated / Donnalyn Pompper -- 4.Gendered performance and identity work in PR consulting relationships: a

-- Chapter 3. Planning and research -- Chapter 4. Choosign the right message and medium -- Chapter 5. Media

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standard in public relations, providing the most up-to-date reference in the market. It is divided into 4

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: Understanding PR -- Chapter 2: PR Ethics -- Chapter 3: The make up of the PR industry -- Chapter 4: How to

. Program Planning -- 12. Campaign Implementation -- 13. Program Evaluation and Campaign Follow-Up. Part 4

with Issues, Risks, and Crises -- Reaching Diverse Audiences -- Public Relations and the Law -- pt. 4

: Grammatical Myths -- Usage Tip 3: Levels of Formality -- Usage Tip 4: Bulky Sentences -- Usage Tip 5: Evolving

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II. Web-based communications to reach buyers directly -- 4. Social media and your targeted audience

-- Exercises -- Part 4: Writing For Traditional Media And Social Media -- Chapter 8: Writing for social media

Organisational Context / Danny Moss -- 3.Moving from Management to Leadership / Barbara DeSanto -- 4.The

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-- Chapter 4: The Creative Process -- The Five Is -- Information -- Incubation -- Illumination -- Integration

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Terrain -- Vignette: The Greening of Nuclear Power -- Ch. 4. Corporate Social Responsibility (CSR

organization -- Step 3, analyzing the publics -- Phase two: strategy -- Step 4, establishing goals and

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1. The allure of PR -- 2. Girls, gurus, gays, and diversity -- 3. PR and the media -- 4. The lying

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story newsworthy -- 3. The pitch : creating media interest -- 4. The biography and backgrounder

and exhibitions -- House journals and public relations literature -- Interview sketch 4: the changing

) -- 3. Selling Against the Pain (Applying Salve to the Wound) -- 4. Getting the Commitment (Healing the

1. Why Deconstruct? -- 2. Cultural Studies Approach -- 3. Alcohol as Medicine -- 4. Representation

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guide to promotional writing -- 4. Publicity -- 5. Newsletters -- 6. Press releases -- 7

Opinion -- Ch. 4. Ethics -- Ch. 5. Research -- Ch. 6. The Law -- Ch. 7. Communication -- Ch. 8. Management

Relations. Ch. 2. Practitioners of Public Relations. Ch. 3. Organizational Settings. Ch. 4. Historical

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Responsibility. 9. Laws Affecting PR Practice -- pt. 4. PR in Action. 10. Problem-Solving Strategies: The