Related Disciplines -- 5. Corporate Communications by Mark Campbell -- 6. Sustainable Public Relations

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and Societal Issues -- 6. Research -- 7. Strategic Communication Planning -- 8. Stakeholders -- 9

commiseration : Concern; Condolence; Regret; Apology -- Reactive strategy 6: Rectifying behavior : Investigation

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women's activism / C. Kay Weaver -- 6.Celebrity, gender and reputation management at the BBC / Jane

relations and placement -- Chapter 6. Writing for web and social media. -- Chapter 7. News releases and

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of FBI public relations during the J. Edgar Hoover era / Matthew Cecil -- 6.Forgotten roots of

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. Communicating with Audiences -- 6. Researching Effectively -- 7. Adhering to Ethical Practices and Meeting

: Simple Hinds -- Language Tip 4: Short Sentences -- Language Tip 5: Redundancies -- Language Tip 6: Active

present a PR proposal -- Chapter 5: PR media skills -- Chapter 6: PR events -- Chapter 7: PR in the online

-- 6.Corporate Branding and Corporate Reputation / Ian Grime -- 7.Managing Public Affairs and Lobbying

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blogs -- Get started today -- 6. Audio and video drive action -- Digging Digg video -- What university

-- Exercises -- Part 3: Writing Principles -- Chapter 6: Writing to clarify and simplify the complex: style and

Evaluation of Ideas -- Tehcniques for Encouraging a Creative State of Mind -- Chapter 6: Green Light Thinking

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objectives -- Step 5, formulating action and response strategies -- Step 6, developing the message strategy

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Food - A Lightning Rod for Big Food Protest -- Ch. 6. Issues Communication -- Vignettes: Activists

game -- 5. Portrait of an industry -- 6. The people in PR -- 7. From PR to propaganda -- 8

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: bringing your subject to life -- 5. Speech writing : from your pen to their lips -- 6. Multimedia and

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of Woman -- 5. Selling the Internet -- 6. Garden According to Martha Stewart -- 7. A Community

Wound) -- 5. Using Persistence and Imagination to Close More Deals -- 6. Becoming the Pain Doctor.

guide to promotional writing -- 4. Publicity -- 5. Newsletters -- 6. Press releases -- 7

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Opinion -- Ch. 4. Ethics -- Ch. 5. Research -- Ch. 6. The Law -- Ch. 7. Communication -- Ch. 8. Management

Origins -- pt. II. Foundations. Ch. 5. Ethics and Professionalism. Ch. 6. Legal Considerations. Ch. 7

Planning. 5. Research Processes, Procedures and Techniques. 6. Publics and Public Opinion -- pt. 3. PR