principles, preparing to write, writing for select audiences, and writing for crisis situations. It

: -- Social media and your targeted audience -- Blogs: tapping millions of Evangelists to tell your story

Strategic public relations : an audience-focused approach / Diggs-Brown, Barbara.

with Issues, Risks, and Crises -- Reaching Diverse Audiences -- Public Relations and the Law -- pt. 4

-- Building an audience for your new blog -- Tag, and your buyer is it -- Fun with Sharpies (and Sharpie fans

) -- Chapter 7: Creativity -- The Consultation Tool -- Identify Different Audiences to Be Consulted -- Engage

through podcasting -- Forums, wikis, and your targeted audience -- Going viral : the web helps audiences

communication -- Public relations research and evaluation -- Audiences, stakeholders, publics -- Corporate image

domains of influence: audiences, communities and publics -- Advertising: beyond the brand -- Public