Strategic planning for public relations / Silverman, Deborah A., author.

Public relations and communications : from theory to practice / O'Donnell, Aoife, author.

Public relations campaigns : an integrated approach / Luttrell, Regina, 1975- author.

Garcia, Helio Fred, author.

Strategic planning for public relations / Smith, Ronald D., 1948- author.

Principles of strategic communication / Holtzhausen, Derina Rhoda, author.

Public relations campaigns : an integrated approach / Luttrell, Regina, 1975- author.

Digital PR / Whatmough, Danny, author.

Understanding public relations : theory, culture and society / Edwards, Lee (Lee M. S.), author.

Strategic planning for public relations / Smith, Ronald D., 1948- author.

Exploring public relations : global strategic communication / Tench, Ralph, author.

Public relations writing : strategies & structures / Newsom, Doug, author.

Gregory, Anne, 1953- author.

, news releases, and viral marketing to reach buyers directly / Scott, David Meerman, author.

solutions. Each chapter is fleshed out with the real-world experience of the authors and contributors, who

Exploring public relations / Tench, Ralph, author.

practice / James, Melanie, author.

, blogs, news releases, & viral marketing to reach buyers directly / Scott, David Meerman author.

Public relations management / Jethwaney, Jaishri N. author.

and communications, 27 new chapters and 44 new authors addressing the major changes in the field. Each

, monitored, and managed. Each chapter is fleshed out with real-world experience of the authors and

critical-cultural approach to international public relations theory and practice. Authors Patricia A

Authors.

Foreword -- Preface -- About the authors -- Acknowledgements -- Defining public relations

public relations. The authors outline the core principles of public relations, and explain the public